2010 Camping World Deck
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2010 Camping World Deck

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The Camping World Series is made up of the East Series and the West Series, with a new, expanded schedule designed to further showcase the two series nationally....

The Camping World Series is made up of the East Series and the West Series, with a new, expanded schedule designed to further showcase the two series nationally.
The NASCAR Camping World Series serves as a developmental series for NASCAR’s three national series. Many of today’s top drivers began their careers in the Camping World Series.
Each series will have championship points races and the seventh annual NASCAR Toyota All-Star Showdown, an invitational event that includes the top drivers from both series.
Inaugural season for Camping World as series sponsor.
The minimum age requirement for the NASCAR Camping World Series is 16 years old, a move designed to attract the increasingly large number of young competitors.
2010 schedule includes traditional tracks and events, along with combination races in the American Heartland and several races in conjunction with NASCAR Sprint Cup Series weekends.

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  • 12/01/09
  • 12/01/09

2010 Camping World Deck Presentation Transcript

  • 1. 2010 Marketing Opportunities
  • 2. NASCAR Camping World Series
    • The Camping World Series is made up of the East Series and the West Series, with a new, expanded schedule designed to further showcase the two series nationally.
    • The NASCAR Camping World Series serves as a developmental series for NASCAR’s three national series. Many of today’s top drivers began their careers in the Camping World Series.
    • Each series will have championship points races and the seventh annual NASCAR Toyota All-Star Showdown, an invitational event that includes the top drivers from both series.
    • Inaugural season for Camping World as series sponsor.
    • The minimum age requirement for the NASCAR Camping World Series is 16 years old, a move designed to attract the increasingly large number of young competitors.
    • 2010 schedule includes traditional tracks and events, along with combination races in the American Heartland and several races in conjunction with NASCAR Sprint Cup Series weekends.
    Matt Kobyluck getting ready to start race at Iowa Speedway.
  • 3. CAMPING WORLD
    • Camping World in it’s second season of entitilement
    • A national brand recognized for outstanding quality, Camping World offers tremendous support of the Camping World Series and NASCAR
    • Commitment to multiple levels of NASCAR racing
    It’s exciting to have a nationally-known sponsor come on board. With all they’ve done in racing, especially with winning the NASCAR Craftsman Truck Series championship in 2007 with Kevin Harvick Inc., it will bring more recognition to the series." - Mike David – 2007 Camping World West Series Champions
  • 4. OVERVIEW The NASCAR Camping World Series is made up of the NASCAR Camping World East Series and the Camping World West Series. This division represents NASCAR’s top regional touring series, where competitors will refine their skills before making the jump to one of NASCAR’s three national series. Both series compete in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Attendance averages are about 5,000 – 8,000 spectators at short tracks and 400-600 people in the garage area. The NASCAR Camping World West Series was born when NASCAR came to the West Coast and began sanctioning the Pacific Coast Late Model circuit in 1954. It has been known as the Pacific Coast Late Model circuit, Grand National West, NASCAR Winston West Series, and the NASCAR AutoZone West Series. The present format of the Camping World East Series began in 1987 when Anheuser-Busch and NASCAR returned to the Northeast with a revised version of the NASCAR North Tour that ran between 1979 and 1985. In 2003, this series combined rules with the Camping World West Series to form the Grand National Division. NASCAR has now welcomed Camping World as the new series sponsor on both the east and the west.
  • 5. THE RACING SERIES OF NASCAR EAST WEST
  • 6. DRIVER HIGHLIGHTS
    • "The NASCAR Camping World Series has always been a good mix of tracks and a good mix of drivers. You have to be able to fight on the short tracks and tackle the big tracks. It's an awesome series. My Dad won championships and I came close a couple of times. I still look forward to running in the series when we're on the West Coast."
    • Ron Hornaday, Jr.
    Joey Logano Ron Hornaday- 1997 Many drivers competing in the NASCAR Camping World Series have moved up through the ranks to NASCAR’s three national series including: Kevin Harvick, Martin Truex, Jr., Steve Park, Brendan Gaughan, Ricky Craven, Ron Hornaday, Joey Logano David Gilliland and Chad Little.
  • 7. Broadcast
    • Designated time slot Thursdays from 3-4pm to provide consistent messaging and destination viewing
    • Entitlement to include schedule of spots, opening/closing billboards and exposure with on-air talent
    • SPEED is carried by DirecTV, Dish Network and 8 cable operators including Comcast and Time Warner
    More than 72 million homes in the US and Canada
  • 8. Awareness Campaign
    • National awareness campaign to promote local short track racing
    • Tagline: “This is my home”
    • Media placement to gain high level of visibility throughout the season
    Commitment to the NASCAR short tracks
    • 30-second television spots
      • Ad airs during NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and Camping World Series events as well and support programming on NASCAR TV on SPEED
    • Radio Ads
      • MRN Radio- NASCAR USA, Sirius Satellite Radio- NASCAR Radio
    • Internet
      • Banner Ads
  • 9. ON-LINE SUPPORT
    • NASCAR brought the daily content management and oversight of the local racing portion of www.nascar.com in-house in 2008 and rebranded as www.nascarhometracks.com
    • The website has seen tremendous growth as it continues to add content and features to meet fan interest – jumping from 1.17 hits in 2007 to 3.16M in 2008. Through Sept. 30, the site has already had more than 3.53M hits in 2009.
    • In addition, average time spent on the site is up nearly 30% from 2008 to 2009.
    • NASCAR Home Tracks has 1,700 fans on Facebook and 1,115 followers on Twitter
    • NASCAR Home Tracks have produced more than 194 videos since May that have generated more than 96,000 views.
  • 10. MEDIA OUTREACH
    • Advance PR events to promote race
    • News and Notes
    • Post-race Press Releases
    • www.nascarmedia.com
    • Hundreds of publications, radio stations and websites nationwide report on the NASCAR Camping World SERIES and its competitors. The vast exposure to all tracks and teams is a great opportunity for series growth.
  • 11. NASCAR TOYOTA ALL-STAR SHOWDOWN
    • 7th Annual NASCAR Toyota All-Star Showdown- January 2010
    • Toyota Speedway at Irwindale- Irwindale, CA
    • NASCAR’s premier invitational race for regional series teams and drivers.
    • Over 100 participating teams from the US, Canada and Mexico.
    • More than $500,000 in prize money.
    • Live national television coverage on SPEED
    • Media coverage: NASCAR.com, MRN Radio, The Sporting News , National Speed Sport News , Los Angeles Times , Los Angeles Daily News , Riverside (Calif.) Press-Enterprise , Pasadena (Calif.) Star News , Orange County (Calif.) Register .
    • Guaranteed starting spots for Camping World Series Champions and 2008 event winners
    • 2009 race winner: Matt Kobyluck
  • 12. NASCAR TOYOTA ALL-STAR SHOWDOWN
  • 13. Cutting Edge Technology
    • SPEC Engine
      • Competition ready August 1, 2006
      • Available through Wegner Motorsports
        • Carl Wagner - (920) 394-3557
      • Sold over 250 units
    • Age requirement
      • Minimum driving age reduced to 16 for Grand National Division
    • Composite Body
      • 105” or 110” wheel base to fit current Cup/Busch chassis
      • Bodies differentiated through graphics and grill openings
      • 8 different replacement panels
      • Available through three sources:
        • Eshleman Racing
        • Summit Racing
        • BSR Products
    Composite Body Spec Engine
  • 14. NASCAR Fan Base Demographics NASCAR fans are middle class and just as affluent as the U.S. population. NASCAR fans are just as likely as the U.S. population to be 18-34 and 18-44. NASCAR is gender neutral, a fit for the entire family. Age Composition U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop 18 – 24 13% 13% 100 25 – 34 18% 18% 100 35 – 44 17% 18% 106 45 – 54 22% 24% 109 55 – 64 13% 13% 100 65+ 17% 14% 82 18 – 34 31% 31% 100 18 – 44 48% 49% 102 Income Distribution U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop Under $30,000 31% 31% 100 $30,000 - $50,000 22% 22% 100 $50,000 - $70,000 16% 17% 106 $70,000 - $100,000 15% 15% 100 $100,000+ 16% 15% 94 $50,000+ 47% 47% 100 Gender NASCAR Fans Male 60% Female 40%
  • 15. NASCAR Fan Base Demographics (continued) 1 out of 5 NASCAR fans is a minority. NASCAR is a sport the whole family can enjoy. ^ indicates results based on “all NASCAR fans” minus “all white non-Hispanics” Minorities U.S. Population Percent Change 2003 2007 Member of a minority group^ 19.6% 20.5% +5% Hispanic 8.3% 9.0% +8% African-American 8.2% 8.2% 0% Family Friendly U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop % of families with kids under 18 years of age 37% 38% 103