10 point starter deck

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10 point starter deck

  1. 1. ProblemBrandengagementwith motorsportssponsorship ismostly restrictedto being aspectator
  2. 2. SolutionThe Monster Cup Live social racing that combines web 2.0 with low cost motorsports
  3. 3. Business Model• Low cost entry: $500 • NASCAR parody race cars (plus safety • Emphasis on fun equipment) rather than finishing• Two day weekend position racing festival • Robosaurus’s Revenge• 5-10 races held on • Micro NASCAR road courses environment• Camping/music • Social media friendly festival
  4. 4. Underlying Technology & MagicFor Teams For Monster Energy• Team building Experience • Create Monster Energy• Car search brand evangelists• Race vehicle prep • Develop leading-edge• Team Media & marketing entertainment• 8 Hours of real racing • Social media generated content Converged@ themonstercup.com
  5. 5. MarketingMarketing Channels Target Demographics• Traditional and Social Media • NASCAR infield campers• TV show • Social Media engaged• Engage existing Monster males 18-45 Energy Channels • Grassroots motorsports participants • Motorsports
  6. 6. Competition• Red Bull Flugtag• The economy• DIY racing – Autocross – 24 Hours of Lemons – Grassroots Motorsports Challenge
  7. 7. Team Humpy Wheeler Ernie Moody Rob Harris
  8. 8. Projections2009 2010 2011Events 5 Events 10 Events 15Team Count 250 Team Count 750 Team Count 1125Participants 2000 Participants 3000 Participants 450030 Events 2125 Teams 9500 Evangelists
  9. 9. Status and Timeline Initiated Timeline • Budget • Present-January 2009: • Domain – Secure title sponsorship • Social Media site • January-Mid 2009: • Rules Package – Event Logistics • Identify tracks – Initiate marketing plan • Identify dates • Mid 2009 • Marketing plan – Execute first event • Logistics guide • Virtual project management
  10. 10. Summary/Call to actionThe Monster Cup will 3yr entitlement 9MMengage trend setters andhave the ability to growexponentially

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