Phase 4 Base Presentation

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Phase 4 Base Presentation

  1. 1. ABOUT US
  2. 2. ABOUT US “We’ve taken the implementation department out of the packaging agency. By being an independent entity, we can better serve the package design industry with specialized knowledge that can be utilized as needed. The challenge is to put client specifications in a row early enough in the creative process that designers can present something feasible to start with. We are a skilled resource for in-house corporate design departments as well as design and branding firms of all sizes.”
  3. 3. • are print production consultants to the packaging design industry • provide brand implementation and production services • serve both corporate clients and the brand design industry • will create a single component or an entire portfolio of brands • know printing and process and we create production art that prints • reduce or eliminate extra client pre-press costs • interface seamlessly with all in-house procedures • provide customized solutions that work for you WE…
  4. 4. Phase 4’s talented team come from diverse backgrounds covering all facets of packaging implementation, including project consultation and planning; creative production and implementation; size, format and flavor extensions; on-pack promotion; custom lettering and typography; photography and retouching… all leading up to the creation of the best production art files in the industry. Our files are built to print... guaranteed! • Pre-production Project Consultation • Print-ready Production Art Files • Line Extensions • On-pack Promotion • Private Label Brand Implementation • Brand Maintainance (US/Global) • Custom Pantone® Spot Channel Separations • Modified Process Color Separations • Color Proofing • Custom Lettering & Typography • Digital Illustration • Digital Photography, Retouching & Composition • 3D Packaging Comps for Research,TV/Still Photography, Sales Samples • File Archival & Management • On-site Press Supervision WHAT WE DO
  5. 5. PRE-PRODUCTION PLANNING • create project plan for design in order to present feasible concepts to client • evaluate design concepts prior to client presentation • troubleshoot reproduction issues early in the design process and put client specs in place • manage pre-production calls with agency, clients and client vendors • liaison with all project leaders (design, production, account, client, separators, printers) • develop final art/illustration/photography to provide the best possible press outcome • execute all artwork files to meet all required print production standards per component “Involve us early in the process.”
  6. 6. CLIENTS “Bob is a true professional with the highest standards. I value Bob’s partnership and customer service and I always trust we will receive exceptional quality with every project. And Bob’s experience and vast knowledge of production always puts our team at ease when we hand over a project. Bob will help solve complex problems and offer solutions in all capacities. I highly recommend Bob and his team.” Gina Lorenz Senior Producer Clark McDowall Wholebrand Architects “I worked with Bob on several packaging/graphics projects. His follow- through and customer service was always excellent! His industry experience was extremely helpful with Mass Merch graphics. He new exactly what our customer wanted!” Brenda Smith Project Manager CibaVision Corporation “I have had the opportunity of working with Bob Avino since April 2009. He and his team quickly adapted to CibaVision’s internal processes and procedures. They took on the challenge of consolidating our packaging structures and foreign languages across multiple Global product lines. Bob and his team are always responsive to our timelines and always give each project their all. They are a real pleasure to work with on a daily basis.” Monica Cloud Global Packaging & Graphics Manager CibaVision Corporation “Bob is fantastic to work with and always brings a creative energy to the table. He has an amazing talent at grasping the project needs very quickly. I know when I bring him on a project, he and his team will deliver over and above expectations. I would highly recommend him on your next project!” Catherine Glynn Global Franchise Design & Creative Services Pfizer Consumer Health
  7. 7. OUR WORK
  8. 8. CIBAVISION CORPORATION GLOBAL BRAND MAINTENANCE • As production agency of record for the CIBAVISION GPE Group since 2009, Phase 4 is responsible for brand implementation and maintenance of all global lens care packaging components that include cartons, labels, inserts, shippers and POP displays. • We provide POP and on-pack promotion development, size extensions, bonus packs, creative production, spot channel and modified process color separations, digital photography and retouching, 3D comprehensives. • In 2011 we completed a global packaging size change and language consolidation for all lens care brands, working in 37 foreign languages. • Provide daily production support to 7 Packaging Graphics Managers in Duluth, GA. • Coordinate the release of files to client and client vendors throughout the US, Canada, Latin America, Eastern and Western Europe and Asia. • File archival and management.
  9. 9. CIBAVISION CORPORATION GLOBAL BRAND MAINTENANCE The Brands We Work On...
  10. 10. CIBAVISION CORPORATION GLOBAL BRAND MAINTENANCE The Number of Packaging Components We Maintain... 300+
  11. 11. CIBAVISION CORPORATION GLOBAL BRAND MAINTENANCE The 37 Languages We Work In… some we didn’t know existed Afrikaans Arabic Bulgarian Chinese Croatian Czech Danish Dutch English Estonian Finnish French German Greek Georgian Hungarian Hebrew Italian Icelandic Korean Kazakh Lithuanian Latvian Macedonian Norwegian Polish Portuguese Roumanian Russian Slovak Spanish Swedish Slovenian Serbian Turkish Thai Ukrainian
  12. 12. CIBAVISION / AOSEPT PLUS CARTON, EUROPE
  13. 13. CIBAVISION / AOSEPT PLUS CARTON SPOT COLOR SEPARATIONS Pantone® 293 Pantone® 287Pantone® 267Process CyanComposite
  14. 14. CIBAVISION / AOSEPT BOOKLET LABEL, EUROPE
  15. 15. CIBAVISION / AOSEPT PLUS PACKAGE INSERT, EUROPE
  16. 16. CLARK MCDOWALL / FRITO-LAY CRACKER JACK’D PRODUCTION Phase 4 was provided the approved front and back panel design files for each SKU to begin the project.We were also supplied 4 flexible pouch die-lines along with the final retouched product imagery for this new product launch. Our assignment was to create the final production art files using Frito-Lay’s 7-color process reproduction. Each pouch was printed flexographically using 7 common colors, CMYK plus orange, green and one Pantone® spot color. P4 worked with Clark McDowall’s design and production teams to execute the 9 introductory SKUs. We provided technical support and coordination with the client and Schawk. Epson color proofs were supplied to Frito-Lay and Schawk as final color targets.
  17. 17. CLARK MCDOWALL / FRITO-LAY CRACKER JACK’D PRODUCTION
  18. 18. CLARK MCDOWALL / FRITO-LAY CRACKER JACK’D PRODUCTION
  19. 19. CUTICONE DESIGN / UNILEVER CARTE D’OR ICE CREAM PRODUCTION
  20. 20. CUTICONE DESIGN / UNILEVER CARTE D’OR ICE CREAM PRODUCTION
  21. 21. Working with provided base files and new die-lines, created Bonus Pack Extensions for two Snuggle Dryer Sheet scents, in two Bonus sizes, 40 and 46 count. Upon design layout approval, createdToolbox files for release to pre-press. Files included a varnish layer and Pantone channels for the Snuggle logo. SUN PRODUCTS CORP / SNUGGLE DRYER SHEETS BONUS PACK EXTENSIONS
  22. 22. SUN PRODUCTS CORPORATION / SNUGGLETAIWAN LABEL SIZE EXTENSIONS Phase 4 was supplied the current 64 ounce label files for the 3 scents, the new die-line, and a manuscript for the back panel language translations for each. Created new size design layouts for both front and back panels. Upon final approval, created Toolbox files for six components for release to pre-press for final production.
  23. 23. SUN PRODUCTS CORPORATION / SNUGGLETAIWAN LABEL SIZE EXTENSIONS
  24. 24. CLARK MCDOWALL / ICBINB & COUNTRY CROCK NEW PRODUCT LAUNCH Phase 4 was provided the approved tub and lid design files for each SKU to begin the project. We were also supplied final die-lines along with the stock imagery used in the designs. Our assignment was to createToolbox files for release to Schawk. The biggest challenge of the project was to align seamed photographic imagery 360° around the tub. Digital retouching and assembly was required. P4 worked with Clark McDowall’s design team to execute the two introductory SKUs. We provided technical support and coordination with CMD, Unilever and Schawk. Color proofs were supplied as final color targets. The above images were created by Phase 4 for use in promotion.
  25. 25. MERCK CONSUMER CARE / LOTRIMIN AF BRAND LINE EXTENSIONS Vertical Carton ExtensionVertical Carton Extension Powder Label Extension Current Horizontal Carton Current Horizontal Carton Working with the current fifth-panel cream cartons, we created the vertical carton front panel extensions requested by Walmart, while maintaining the brands design architecture. Also developed the new powder SKU using the new proprietary bottle structure and label. Developed the “New Look, Same Product” violators for each of the carton front panels. Supplied pre-production art template files to Schawk for final production.
  26. 26. BOULDER BRANDS / EARTH BALANCE FLAVOR EXTENSIONS / 3D RENDERINGSBOULDER BRANDS / EARTH BAL TENSIONS / 3D RENDERINGSLANCE FLAVOR EXT Phase 4 was supplied design files for the tub front panels and lids, die-lines, the current Coconut SKU art, and printing specifications to create production art files for these IML’s. Our initial task was to create the photographic flavor imagery for each. With Phase 4’s on-site direction, our photography partner, Brenner Photo, provided us with raw shots which we silhouetted, color corrected and retouched. We selected the final Pantone® color palette for both flavors and created print-ready production files for the 4 components. Finally, P4 created the 3D product renderings shown above to be used for promotion.
  27. 27. THE HAIN CELESTIAL GROUP / MARTHA STEWART CLEAN BRAND IMPLEMENTATION After the final design was approved by Martha Stewart Living Omnimedia and The Hain Celestial Group for the first three product front panels, P4 was hired to create the line extensions for the additional 7 products and all back panels, which was challenging due to the amount of bilingual copy required along with flexo font size minimums. We worked closely to coordinate the entire project with the Martha Stewart team to develop final production files for all labeling and corrugated shipper display trays for all SKUs. The above line-up is the second generation labeling which needed to include Spanish translations. We were responsible for managing all translations on the clients behalf. Created 250 3D comprehensives, both front and back labels, for a Household Products Trade Show.
  28. 28. MARTHA STEWART CLEAN / BACK LABEL EXAMPLES
  29. 29. MARTHA STEWART CLEAN / CORRUGATED SHIPPER/SHELFTRAY
  30. 30. CLARK MCDOWALL / TEAS’ TEA IMPLEMENTATION / 3D PRODUCT RENDERINGS P4 was brought into the project by Clark McDowall to handle both pre-production and final implementation of the 7 SKUs above. Included was extension of the back panels across all flavors from a single design supplied. Modified process color separations were created for each image and the blue color banding. After completing the production and implementation phases of the Teas’ Tea brand restage, a 3D product rendering of each SKU was created for use in promotion, advertising and brands website. Both RGB and CMYK versions were supplied.
  31. 31. NOVARTIS CONSUMER HEALTH / KERI LOTION BRAND IMPLEMENTATION Novartis Design Management hired us to create final production files for screen printing of the entire Keri Lotion Line. The project entailed refinement and rendering of the final Keri brandmark; extension of the front panel design and creation of the back panel imprints for all remaining sizes for 24 SKUs; selection of the final Pantone® color palette; development of a custom Keri gold screen ink with the printers’ ink supplier.
  32. 32. KERI LOTION MASTER LOGO ART X X
  33. 33. Gray equals screened white ink KERI LOTION 2-COLOR BACK PANEL IMPRINTS
  34. 34. GNU FOODS / FLAVOR & FIBER BARS FLAVOR EXTENSIONS With the introduction of two new flavors to the GNU Foods Flavor & Fiber bar line, Phase 4 was contracted to create the flavor extensions through to final production for the new Espresso Chip and Lemon Ginger flavors. The key project objectives were to match the brands’ current “quirky” illustration style and determine the new flavor illustrations and color coding to work with the current flavors in the line. Upon approval of the five bar outer carton, extension to the bar wrapper foils and 12 count display cartons were also developed. Current Packaging
  35. 35. CLEAR CARE BRAND / COSTCO ON-PACK PROMOTION After completion of the production and implementation phases of the Clear Care Brand Restage, our client requested that we provide a violator exploration for the new Costco On-pack Promotion. Working with the current brand architecture and color palette of the brands’ current violators, we created the four versions shown above. Violator #2 was selected by the CibaVision brand group and Costco. Promotional Violator #1 Promotional Violator #2 Promotional Violator #3 Promotional Violator #4
  36. 36. MERCK CONSUMER CARE / DR. SCHOLL’S VIOLATOR DEVELOPMENT
  37. 37. LIGHTLIFE FOODS / SMART POUCHES BRAND IMPLEMENTATION After we completed the initial pouch items shown above, Phase 4 extended this new product line to there additional flavors. Anticipating the growth of the line, we initially created a multi-layered Photoshop master background which allowed flexibility for all future line extensions. This enabled us to shoot upcoming products individually (inset above), silhouette and place them into our master. The brand used our master background throughout the entire Lightlife line of products during a brand restage. We were responsible for art direction of photography, in-house retouching, and creation of all production art. RAW Image
  38. 38. GLENN FOODS / GLENNY’S FRUIT & NUT BARS BRAND IMPLEMENTATION Working with the front panel 5-pack design concept for the first two flavors, P4 developed the additional two front panels as well as the remaining carton panels. Provided all photography, retouching & assembly and print production files that included one Pantone® spot channel for the background color. All components were printed CMYK plus one spot color. Extended the 5-pack cartons to the bar wrappers and 12-Pack retail shelf trays. Coordination with print suppliers. 12-Pack ExtensionBar Wrapper Extension
  39. 39. GLENN FOODS / GLENNY’S FRUIT & NUT BARS BRAND IMPLEMENTATION
  40. 40. Pantone® 243 Spot Channel GLENN FOODS / GLENNY’S FRUIT & NUT BARS BRAND IMPLEMENTATION
  41. 41. GLENN FOODS / GLENNY’S FRUIT & NUT BARS BRAND IMPLEMENTATION
  42. 42. GLENN FOODS / GLENNY’S FRUIT & NUT BARS BRAND IMPLEMENTATION
  43. 43. THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH Brand Positioning Statement Yves is North America’s leading innovator of premium meatless protein and meal solution products for consumers looking for fun, great tasting ways to eat more healthfully as they control calories and reduce fat intake and cholesterol… and all this while making the planet a better place. Creative Brief The first phase of the project is to develop proprietary carton structures for each of the 2 product lines,Veggie Seafood and Vegan Grain Meat. The cartons developed must not require gluing during production as the manufacturing line does not have that capability. We are requesting one custom structure for each line. All recommendations must be tested and approved by packaging engineering prior to creative development. Yves Brand Management wishes to create an evolutionary design system to help move the brand forward and introduce the two new product forms into theYves line. All designs must include serving suggestion photography for appetite appeal. Each new product line will consist of 3 SKUs and all must work cohesively at retail. The key product attributes are: • Gourmet selection, great taste • Convenient meal solution • Vegetarian – No meat or seafood • No seafood allergens • Kosher • No genetically modified ingredients
  44. 44. THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH Selected Carton Structure Designs
  45. 45. THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH
  46. 46. THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH
  47. 47. THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH Veggie Seafood Carton Design
  48. 48. THE HAIN CELESTIAL GROUP / YVES VEGGIE CUISINE NEW PRODUCT LAUNCH Vegan Grain Meat Carton Design
  49. 49. THE HAIN CELESTIAL GROUP / YVES THE GOOD SLICE LINE EXTENSIONS Phase 4 was provided the current production files for each SKU to begin the project. We were required to use the current product photography and variant color palette. Our assignment was to create the product extensions using the newly createdYves brand architecture through to final production. The brands color segmentation was maintained, a plate was added to each sandwich image, and the new soy field imagery was introduced to the top banner. Files included a Pantone® 186 spot channel where required.
  50. 50. THE HAIN CELESTIAL GROUP / YVES LINE EXTENSIONS
  51. 51. THE HAIN CELESTIAL GROUP / YVES NEW PRODUCT EXTENSIONS
  52. 52. LIGHTLIFE SMART MENU BRAND / PRODUCTION & IMPLEMENTATION Created production art for each of the 7 products shown below. After the final carton and bag designs were approved by Lightlife management, we managed all phases of print production for the Smart Menu restage. We were responsible for photo supervision and handled all of the retouching and assembly in our studio. Created multiple versions of the “sun rays” artwork for use on the flexible bag packaging for a stochastic dot print test. The print test determined the best artwork and values for final reproduction of the three bags.
  53. 53. SUNKIST CANDY PRINT PRODUCTION CASE HISTORY Only on very rare occasions do you get the opportunity to produce a 10-color package, but the Sunkist Candy project for Simply Lite Foods was one of those occasions. Our client contracted with a printer in Shantou, China to produce the 8 flexible packaging components for this new line of candy products. Coincidentally, the printer had recently acquired a new Italian-made13-color rotogravure press. Our client gave us his approval to use as many or all of those 13 ink stations. This gave us the ability to adhere to the strict Sunkist Growers Pantone® color standards (4 colors) and still have the additional stations for CMYK for the fruit and candy art, and any additional Pantone® colors needed for product segmentation. The challenge for the production team was to create files that would be fool-proof since no one was attending the press run in China. As a result,it was necessary to create individual separated raster-based files that consisted of CMYK plus an additional 6 Pantone® spot-color channels, and in total we created 12 pre-separated files. We also supplied separated pdf files for each of the 8 components to be used for cylinder comparison by the printer in China. The client requested cylinder imprints on our behalf so that we could do our own comparison here in the US prior to the actual print run. The result of the due diligence for this project was eight perfectly reproduced packaging components, printed with zero problems.
  54. 54. PMS 021 PMS 137Yellow Black PMS 286 PMS 347 Cyan Magenta PMS 306 Process Blue Final Composite FRUIT GUMMIES BAG FRONT PANEL SPOT COLOR SEPARATIONS
  55. 55. Pantone® 137 (Sunkist Standard)Process Yellow Process BlackProcess Cyan Process Magenta Pantone® 286 (Sunkist Standard) Pantone® 347 (Sunkist Standard)Pantone® Process BluePantone® 306Pantone® 021 (Sunkist Standard) FRUIT GUMMIES BAG COLOR SEPARATIONS SAMPLE PDF FOR CHINA
  56. 56. FINAL 8 PACKAGING COMPONENTS Separated Bag Front & Back Panels Separated Bag Front & Back Panels Separated Bag Front & Back Panels Inner Pouch Inner Pouch Candy Wrapper Inner Pouch Separated Bag Front & Back Panels
  57. 57. FINAL OUTER BAGS / 3D COMPREHENSIVES / PRODUCT PHOTOGRAPHY
  58. 58. CHATTEM / SELSUN SALON PRODUCTION WITH SPOT CHANNEL SEPARATIONS With careful pre-design planning, we were able to print the 4 labels shown with one ink station wash-up for the formula color change, and one rotary screen change for the different formula names and adjoining text. The background master required a single channel color change which kept production costs down. The yellow areas shown indicates the printed white plate within the spot channel file. The silver hot stamp plate was common to all labels as well. Part of the success of the project is also attributed to the label printer who used direct-to-plate technology which allowed the soft 1% gradient edges within the art. The client experienced a significant cost savings for label production as a result of our execution and project planning.
  59. 59. GLAXOSMITHKLINE /TAGAMET BRAND SPOT COLOR SEPARATIONS Final Background Composite Process Black PMS 109PMS 2767 PMS 2728 PMS Warm Red Upon approval of the new packaging design for the Tagamet HB 200 brand, P4 was directed to create a separated master template file for use on all carton sizes. Using the provided CMYK Epson color proof as a target, we created multiple sets of custom separations utilizing a range of Pantone® ink colors for the background to determine the best overprint combination. A Dupont Waterproof was created with multiple front panels as our preliminary test. After minor modifications to the initial tested Pantone background colors, a final Dupont proof was created for client approval which was provided to each print supplier as the final color target. The master spot color separations supplied to pre-press are shown above.
  60. 60. CIBAVISION / SOLOCARE AQUA SPOT COLOR SEPARATIONS Pantone® 287CMYK Pantone® 327 Pantone® 3145
  61. 61. UNILEVER HBC / CLEAR SCALP & HAIR 3D PRODUCT RENDERINGS Phase 4 was hired by Unilever HBC to create a total of 57 individual 3D product renderings which included each packaging component within the new Clear Scalp & Hair line. All final renderings were color corrected to match the supplied bottles, tubes and carton. Epson color proofs were supplied as final color targets. Phase 4 is responsible for maintaining and creating additional components for the Clear line. The renderings are used for the web, print and promotion.
  62. 62. Phase 4 was hired to create a new club store corrugated tray for Costco. As part of the assignment, it was necessary to create this master image, compositing, retouching and color correcting provided art and a client supplied stock splash image. The challenge was to modify the stock splash photography to match the individual Mighty Pacs art in both color and style. The final art was used as the main image on the club store tray. SUN PRODUCTS CORP / ALL MIGHTY PACS DISPLAY ART
  63. 63. NOVARTIS CONSUMER HEALTH / ALPHA KERI DIGITAL ART RAW Image 1Label Image RAW Image 2 RAW Image 3 Phase 4 provided digital art and final production for the Alpha Keri brand restage which included the creation of a bottle image and splashing water backgrounds for the Alpha Keri cartons and labels. Working with a combination of multiple digital photos of the bottle, a digital illustration for the pour, and our label production file, we created the final bottle image (above) for use on the final cartons.
  64. 64. HERR FOODS / KETTLE COOKED POTATO CHIPS DIGITAL ART The new Herr’s Kettle Cooked bag design required a prominent front panel photographic image for the first three flavors. We photographed over 20 individual chips and 4 single potatoes to insure we would have enough to build the final image. The photo above was created using eight individually retouched images assembled for use as the master image. To create the Mesquite BBQ & Jalapeño images shown above, we retouched and color corrected the master image to match the product samples supplied.
  65. 65. GFA BRANDS / SMART BALANCE DIGITAL ART We were hired by creative services to develop a photographic image of a white heart-shaped coffee cup with a pour and surface splash for use on packaging. Our model maker created a lucite pour and splash based on a comp rendering supplied by the client. We supervised the photography, retouched and assembled multiple images, and finally modified the cup shape to create the final image above. RAW Image 2RAW Image 1 RAW Image 3 RAW Image 4
  66. 66. NOVARTIS CONSUMER HEALTH / 3D PRODUCT RENDERING
  67. 67. LOGOS & LETTERING
  68. 68. LOGOS & LETTERING
  69. 69. 3D COMPREHENSIVES
  70. 70. EQUIPMENT • Fully-Configured Apple G5 and iMac Graphic Design Stations including: Adobe Creative Suite 4, 5 and 6 Design and Production Premium Suitcase Fusion / Fetch / Microsoft Office / Skype • Epson Stylus Pro 4880 Color Proofing • Epson PerfectionV700 Photo Scanner • Pantone® ColorViewing Light • Fully Configured FileTransfer Server for transporting large documents • Secure Apple File Server with continual backup to protect data • 24x7 monitoring of server and proactive maintenance of server & workstations provided by MSP (Xperteks) • Remote Access to connect to corporate network through secured Business Class Firewall
  71. 71. WHY PHASE 4… • Service and availability • Cost efficiencies at both the production and pre-press levels • Experience and expertise in creating production art that prints • Understanding of pre-press and print technologies • Knowledge of labeling requirements • Support with on-site press supervision • Dedication and honesty • Fun to work with

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