Jesse Carvalho -CEOOutdoor Camp Laguna727-902-7739Serving Pinellas county
Mission- Helpcreate opportunitiesother than Electronicsfor children. Meetsparents expectationsValues- A leaderwilling toProvide children withfunCreative activities.Vision- Increasethe quality of life forchildren and parentsStrategy-Helping each childhave a healthylifestyle.
The Problem• Parents having trouble getting theirkids out of the house.• Kids are so absorbed into thetelevision and video games• that they cannot enjoy beingsocial with other kids there ages.
The Solution• Hire a great energetic staff• Recruit young kids and teens to joinour camp.• Provide tons of outdoor activitiesand games.• Schedule tons of events withinteraction
Why do this?• Help prevent our society from beingmore violent from the video gamesand TV(television).• Keep kids active so they don’tcreate any bad eating habits thatwill lead to obesity.• Behaviors will change in children.
Pain Points• Parents feeling the regret ofpurchasing video games• Kids not fully enjoying their youth.• Kids not having a healthy lifestyle.
SWOTStrengths• High demands in the summer time• Make the prices competitive• Fun, family oriented niche marketWeaknesses• The number of camps in area• Space needed for facilities, the funds tobuild.• Will parents buy the membership?
SWOTOpportunity• Better marketing/advertising• Know a few people in the industry• Target all agesThreats• Already established camps, have loyalcustomer base.• Other establishments take my ideas andsteal the overnight camping idea.
Industry Analysis/CompanyBackground45% of camps are reportedly 90-99% fullProvide transportation to campswill increase sales but will comewith a price
Start up Expenses grants that offer summer camp operating costs. Basic utilities graveled roads arrangements for cooking and eating structures washrooms telephone and cable television lines. playgrounds and sports fields indoor cabins in case of bad weather three-way hookups as well as local vehicles foremergencies
Startup Expenses• Follow regulations-to the tee. (ACA)• Premium facilities while starting acampground• Hiring staff for your campground• Startup expenses is $212,450.00• Startup Assets is 720,560.00• Cash for recurring costs is $234,900.00• Total startup costs is $1,167,910.00
Sales Forecast• This camp will be started in the summer time andend when summer ends.• Only in the future will there be after schoolprogram opportunities.• The summer is approximately 12 weeks long.• There will be 12 different groups for summercamp• A quarter will equal 3 weeks in this power point.• The cost for 1 kid for camp is $650.00 .
Sales Forecast• First quarter is only 3 weeks• Kids have the option to stay longer than a week.Quarter 1/year 1# of kids 16x ($650)Monthly dues $19,275 (seeslide 5)Net income $11,925
Income StatementIncome projection Year 1 Year 2 Year 316 kids per week/$650.00 a week10,400 per week 20,800 41,60010,400 per week/3weeks is a quarter31,200 per quarter 62,400 124,800With target growtheach year of doubleTotal 124,800 249,600 499,200Monthly operatingcost19,275 38,550 77,100Yearly Operatingcosts77,100 154,200 308,400Operating profit orprofit before interestand taxes$47,700 $95,400 $190,800Interest expenses $2,500 $5,000 $10,000Profit before taxes $45,200 $90,400 $180,800Income tax expense $8,000 $16,000 $32,000Net income $37,200 $74,400 $148,800
Balance sheet summary• We started off the end of the first year makinggood net worth.• To expand we use comment box• We take hit in year 2 to buy equipment.• We also hire in new staff at end of year 2
Pro Forma RatiosRatio (year 1) Amount ExplanationGross Margin 38% 38 cents of every dollar of sales goes to grossprofit. The material and labor costs were 62 centson the dollar.Return on equity 3.72% That’s with a $10,000 loan.Net profit margin 29.8% More than 29 cents on the dollar goes to bottomline.Current Ratio 1.69 Can meet short term financial goalsQuick ratio 1.04 Company can pay its debtDebt/equity ratio 6.2 The company owes $6.20 of debt for every dollarof equity.Collection ratio 7 days It takes 7 days to collect receivables.Inventory turns N/ACash flow cycle .16 It takes less than a day to turn inventory intocash.Breakeven point BE=$19,275 / 38= $50,724.00
Call to Action Join the campgrounds and I promise youwon’t ever want to leave. You will havethe time of your life! If you have children or you know peoplewho play more than 3 hours of videogames or watch more than 3 hours oftelevision a day, tell them to come join mycamp!