Student innovation challenge

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Student innovation challenge

  1. 1. Student Innovation Challenge Music & Entertainment meets Automotive
  2. 3. The Student Teams <ul><li>Students of two Innovation study programs compete against each other during the 24 Hours of Innovation. </li></ul>VS Belgium U.S.
  3. 4. Intro <ul><li>IBM’s Global CEO Study 2006 as well as the Business 2010 report underlined that business model innovation creates significant competitive advantage over product and process innovation. A lot of new business concepts have been developed particularly in the Music & Entertainment industry. </li></ul>
  4. 5. Music & Entertainement ideas <ul><li>Radiohead: pay-what-you-want for their music </li></ul><ul><li>Madonna going from music record company (Warner Music) to event & merchandising company (Live Nation) illustrating the evolution from selling a product to selling an experience </li></ul><ul><li>From music to ring tone sales </li></ul><ul><li>Prince: giving away free CDs when fans buy tickets for Prince’s concerts </li></ul><ul><li>Posse.com: fans get paid for promoting bands’ concerts upfront </li></ul><ul><li>iTunes: Changing distribution channel, from CDs (with high production and distribution costs) to online </li></ul><ul><li>Goodstorm MixTape: new widget that users can add to their personal websites, blogs or facebook pages to promote independent music acts—and make a cut of the profit for selling downloads. </li></ul><ul><li>Last.fm: create your own radio station (mass customization) </li></ul><ul><li>Entertainment mapping tool: Lastminute.com's nru—short for &quot;near you&quot;—is designed to give users of the Android-powered T-Mobile G1 a continuously updated view of things to do around them, from bars and restaurants to cinemas and cafes. </li></ul>
  5. 6. Music & Entertainment ideas <ul><li>People's Music Store: music fans can set up their own online storefronts for recommending and selling their favourite music. Unlike goodstorm, people don’t get paid money but earn free MP3 downloads. </li></ul><ul><li>Sellaband: bands get funded to record an album when having gathered a certain number of fans on the site </li></ul><ul><li>Zigabid: buying tickets for concerts, sports events and theatre is typically a matter of paying the set price for a given seat and show. Aiming to put some control back in consumers' hands, however, Zigabid makes ticket prices negotiable. </li></ul><ul><li>Mucony offers video music lessons taught by some of the world’s finest classical and jazz artists. </li></ul><ul><li>Music tracks that are publicly shared for music fans to cut, paste, remix, improve (similar to open source software) </li></ul><ul><li>Upload Cinema is a film club that selects the best YouTube films and brings them on the full-sized screen at the De Uitkijk theater in Amsterdam. Bringing online to offline. </li></ul><ul><li>Travel + music: By entering starting point and destination of your trip, Amplified Journeys puts together a set of detailed driving directions with an accompanying playlist including tracks inspired by landmarks and artists from points along the way. </li></ul>
  6. 8. Challenge summary <ul><li>Cross-fertilise the Automotive industry with 3 new business concepts, based on new concepts from pioneering industries like the Music & Entertainment industry . </li></ul><ul><li>Submission deadline: 6.00 am CET on May 16 or 9.00 pm PST on May 15 </li></ul><ul><li>Output: Visuals and explanation. Good luck! </li></ul>

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