Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

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What can you learn from criminal models & legally apply in your business?

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Fishy business models in the fashion industry. (by @nickdemey @boardofinno)

  1. Text flickr cc flea_ef
  2. Many people just love luxury clothing ... ...cc theamarand
  3. But, brands like these are expensive!... ... and that’s a problem...
  4. So some people will go Fake = Low quality = cheap!
  5. You get what you pay for...But there is another option!
  6. Solution 2Outlet Store s!
  7. Solution 2 Outlet Store s!Original brands, no fakes! = High quality
  8. Solution 2 Outlet Store s!Original brands, no fakes! = High qualityAfter season, overstocks,... = it’s cheap!
  9. But there is something fishy going on...flickr cc flea_ef
  10. Polo via Polo via Normal retailer Outlet =The same but ‘overstock’ product?
  11. Polo via Polo viaNormal retailer Outlet =250gr. weight Polo 200gr. less fabric = less quality =
  12. You get what you pay for? This is not ‘overstock’ butofficial low quality production.
  13. Solution 2 Outlet Store s! but lowOriginal brands, no fakes! = High qualityAfter season, overstocks,... = it’s cheap! special production less expensive
  14. It’s by tricking people that brands make huge piles of money.... ...
  15. It’s by tricking people that fashion brands make huge piles of money. ... ... Annual Revenue Regular Outlet 45% Outlet stores account for 40-50% 55% share in annual revenue already!
  16. So don’t be fooled when buying via (online) outlet channels. Want more insight in Black Business Models?
  17. Tickets & info via blackbusinessmodels.comBy Board of Innovation, international office for business model innovation - helping companies find new and better revenue streams -
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