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  • Nice summary of the lean start-up book - now onwards to test something in real life.
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  • 1. How to make your Corporate Management think and act like a startup team. by boardofinnovation.com @philderidder - @nickdemey
  • 2. Both parties have the same goal:The quest for the Magic Potion of New Profit.But they have a different wayto tackle this challenge.How to get started...
  • 3. First accept the fact that you’llhave explore to new territory.
  • 4. “You cant look into the future with the toolsfrom the past.”- Nick De Mey, Co-founder Board of Innovation
  • 5. Don’t focus on a 100+ page business plan.Remember, you’re innovating. Not cost cutting.
  • 6. Don’t focus on a 100+ page business plan.Remember, you’re innovating. Not cost cutting.Are you trying to make a plan to predict the future? Stop it.
  • 7. Don’t focus on a 100+ page business plan.Remember, you’re innovating. Not cost cutting.Are you trying to make a plan to predict the future? Stop it.“No business plan survives first contact with the customers.”- Steven Blank, author The Startup Owners Manual
  • 8. Don’t focus on a 100+ page business plan.Remember, you’re innovating. Not cost cutting.Are you trying to make a plan to predict the future? Stop it.“No business plan survives first contact with the customers.”- Steven Blank, author The Startup Owners Manual“If you can show me the business case, it’s already too late!”- Bill Gates
  • 9. “Startups are not smallerversions of big companies"- Steven Blank, author The Startup Owners Manual
  • 10. “Startups are not smallerversions of big companies"- Steven Blank, author The Startup Owners ManualInnovative startupsneed a different mindset.Fresh & Agile.
  • 11. Ok fine.But how and where do I start?
  • 12. Take advice from this best seller.#2 on The New York Times, Hardcover Advice.#1 Amazon, New Business Enterprises....
  • 13. A manual for entrepreneurial teamsthat are looking for new profit.How Todays Entrepreneurs Use ContinuousInnovation to Create Radically SuccessfulBusinesses Let me give you a brief summary of the key points.
  • 14. 3 key principles BuildMeasureLearn Learn and iterate
  • 15. 3 key principles Build Notice already this process doesn’t start with: “Spend one year on market research & analysis”MeasureLearn Learn and iterate
  • 16. 3 key principles Build Notice already this process doesn’t start with: “Spend one year on market research & analysis”Measure The Lean Startup is a hands-on approach to go into the marketLearn Learn before doing extensive business research upfront. and iterate
  • 17. Build Measure LearnFirst, Build a Minimal Viable Product.also know as an MVP. a quick and dirty prototype to go live in the market and test your business assumptions.
  • 18. Build Measure LearnFirst, Build a Minimal Viable Product.also know as an MVP. a quick and dirty prototype to go live in the market and test your business assumptions.“If you are not ashamed of your product when you launch it,you launched too late.”- Reid Hoffman, co-founder of LinkedIn
  • 19. An example how our innovation office BoardofInnovation.com launched a new venture:Cardrops.com turns your car in an e-commerce drop-off point to receive parcels directly in your trunk. 2 parts of our MVP - a tangible prototype - webpage cardrops.com
  • 20. A quick and dirty launch pageto test business assumptions. Get feedback on the pricing structure. Do users get the value proposition? “No more running to postal offices.” Explain how the technology works to business partners.
  • 21. How much time does it take to developa decent webpage for your new service?In our case: 3 evenings from sketch to live webpage.
  • 22. Part 2 of our MVP, a tangible prototypefor technical tests & the first pilot setup. Again, Quick & Dirty. No mass production, 3D printed. See how your products works in a real environment.
  • 23. Build Measure LearnNext, measure how clients & partners interact.See which attributes customers care about. Goal: to test your value/growth hypothesis.
  • 24. Build Measure LearnNext, measure how clients & partners interact.See which attributes customers care about. Goal: to test your value/growth hypothesis.“The goal of a startup is to figure out the right thing to build—thething customers want and will pay for—as quickly as possible”- Eric Ries, author of the Lean Startup
  • 25. Try to sign up, a questionnaire appears.Measure quantitative data: Measure qualitative data:66.3% has no clear preference for one of both Volvo & Volkswagen are the top 2 preferredpricing options. brands of our early adopters.Amongst those who picked pricing option: 33,8% Questions to us: related to security & compatibility.prefers to subscription model vs pay-per-use. Tons of request for partnerships:... e-Retailers & hardware providers
  • 26. Get attention by relevant media. More important: You’re building & testing your market first! “When will you roll out in the UK?” “Super idea and great approach” “Smart concepts require a significant shift in thinking.” “What if I don’t have a car?” “oh 1 word: car bombs.” “Awesome, where can I signup?” I love strong opinions!
  • 27. Build Measure LearnLearn from your failures. What went wrong?Validate the learnings. Goal: What to optimize?
  • 28. Build Measure LearnLearn from your failures. What went wrong?Validate the learnings. Goal: What to optimize?“If you cannot fail, you cannot learn.”- Eric Ries, author of the Lean Startup
  • 29. In our case with Cardrops.com, it wasn’t - Technology aspects needs to beclear that small module would need to communicated better.be placed in a car. (a crucial step!) - Explain: no keys need to be exchanged - ...
  • 30. 3 key principles Build And iterate! Tweak your concept based on your metrics and optimize!Measure Don’t waste time writing reports, minutes of meeting and otherLearn Learn forms of corporate theater to show activity, focus on results instead.
  • 31. 3 key principles Build And iterate! “Writing a plan makes you feelMeasure in control of things you don’t actually control" - Jason Fried, author ReworkLearn Learn
  • 32. 3 key principles Build But remember... If you feel the need or pressure to justify your acts, the anticipatedMeasure effect was simply not big enough. Just. Go. Harder.Learn Learn
  • 33. A good starting point to inject startup culture in your company is our 4 day Bootcamp program. All info: www.boardofinnovation.com/bootcamp
  • 34. For all your Questions@Nickdemey - nick@boardofinnovation.com +32 494 85 27 86 Or hop in for a coffee! Our office: Antwerp, Belgium