How to choose the right business model? by @boardofinno - @nickdemey
Upcoming SlideShare
Loading in...5
×
 

How to choose the right business model? by @boardofinno - @nickdemey

on

  • 19,494 views

The different revenue model options, business model types and drivers why people pay. From Freemium, Broker to Razor-blade models. Ask the right questions to select your monetization strategy.

The different revenue model options, business model types and drivers why people pay. From Freemium, Broker to Razor-blade models. Ask the right questions to select your monetization strategy.

Statistics

Views

Total Views
19,494
Views on SlideShare
17,909
Embed Views
1,585

Actions

Likes
287
Downloads
1,393
Comments
7

25 Embeds 1,585

http://upstart.bizjournals.com 1001
https://twitter.com 225
http://www.scoop.it 185
http://www.conseilsmarketing.com 94
http://nicktheodorou.tumblr.com 17
https://www.linkedin.com 15
http://www.paperblog.fr 13
http://news.google.com 7
http://tamboro.no-ip.info 5
http://www.conligus.com 4
https://us8.admin.mailchimp.com 3
https://www.reador.net 2
https://www.rebelmouse.com 2
http://tamboro_statics.s3.amazonaws.com 1
http://sushi.reador.net 1
http://blog.openmba.education 1
http://preview.upstart.bizjournals.com 1
http://192.168.25.3 1
http://feedly.com 1
https://assets.txmblr.com 1
https://home.jolicloud.com 1
http://www.slideee.com 1
http://nitishslideshare.wordpress.com 1
http://www.google.com 1
http://openmba.education 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 7 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to choose the right business model? by @boardofinno - @nickdemey How to choose the right business model? by @boardofinno - @nickdemey Presentation Transcript

  • the right business model? How to choose flickr cc by @boardofinno - @nickdemey
  • In this deck: 5 categories of business models: With extra highlights & examples for each category:
  • No magic.
  • Remember this one?
  • Remember this one? 1 million pixels to sell = 1 million dollar #awesome
  • But it is not always that easy… This summer I was keynote speaker/mentor at the European Innovation Academy. In this deck are some of the tips & tricks I shared, relevant for those who are looking for monetisation options by focusing on different business model types. @nickdemey
  • Copy & Remix. An easy exercise to start.
  • Airbnb
  • Airbnb of Food. of Parking.
  • Airbnb of Boats. of Storage.
  • Netflix
  • Netflix of Books. of Toys.
  • Netflix of Clothing. of Games.
  • Tinder
  • Tinder of Jobs. of Fashion.
  • Tinderof Real-estate. of Shopping. Tinder
  • Understand the patterns!
  • You are in the center! Your own venture
  • Business Model transactions Focus to make this flow as smooth as possible. #frictionless
  • Can be more complex. Many different players, a lot of monetary transactions. Learn more on how to use our business model icons?
  • The key questions you need to ask: What is the best new business model to try?
  • Several exciting industries to learn from: News/ Publishing Dating Gaming
  • What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2.
  • Free? Free = Free There are so many variations on ‘free’
  • What to pick? Free!
 for the user. 1. - Early exit -
  • Free (Hidden) other agenda: - Aim for an early exit. - Acqui-hire - Prestige - … Rule of thumb: There is no free lunch.
  • What to pick? Free!
 for the user. 1. - Early exit - - Pay-what-you-want -
  • Free? Customer can pick his own price. Pay-what-you-want. (including free)
  • Case: Humble Bundle
  • Other industries #win #fail Emotional connection Social/group pressure … selling to businesses social/group pressure …
  • What to pick? Free!
 for the user. 1. - Early exit - - Pay-what-you-want - - Tip jar/ donation -
  • Free? Main difference: People often get the product for free, but are free to do an extra transaction. Tip jar - Donation.
  • Free, for some. Different segments of users.
  • What to pick? Free!
 for the user. 1. - Early exit - - Pay-what-you-want - - Tip jar/ donation - - Barter -
  • Swap goods, give something else in return.
  • What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Reason why people upgrade!
  • Free, but pay for extra features
  • What to pick? Paid!
 the user = client. 2. - Vanity - reputation -
  • Some people only want “the best” Ultimate luxury. 12K€ Smartphone (Vertu)
  • Vanity, reputation… Vanity is so powerful!
  • Looks & Reputuation in games. To fit in For exclusivity To show commitment ... Gamers pay:
  • Important learning: You need other people to show off! You need enough ‘noobs’ or starters on your platform, to make other people feel important #1337
  • Pay to get noticed. (to rise above the crowd…) Would you pay to get seen by your friends on Facebook? Facebook 2012
  • What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion -
  • Another tactic: Lure people in with free + lock-in. Just give it a try!
  • Pay-as-you-go model. Switching cost?
  • Pay-as-you-go model. Switching cost? A lot of hassle to change to a competitor…
  • Similar, pay-per-use. Blendle - itunes for journalism You only pay for those news articles that your read.
  • What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity -
  • Privacy features are very powerfull! Hide your profile. Incognito mode. Pay to stay private (dating business models)
  • What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises -
  • Mystery crates (& surprise upgrades) similar to Lottery system = very lucrative!
  • Real life mystery crate (on subscription) Trust & credibility created by 1 person (not a company) Example: curated.nl
  • Blind dates, anyone? Crazy Blind Date by OKcupid. (up to $3/date) Rate your dating partner (during the date). 
 The higher your rate your partner, the more you pay to OKcupid.
  • What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises - - Convenience/ Shortcuts -
  • Use Sold. The convenient way to sell goods online. Hassle free online reselling of goods. You take a pic of the product you want to sell. UseSold sends an empty box & puts money on your account.
  • The power of Zynga-like games. Grind - Spam - Pay Just click 5000 times to grow a plant. Invite 50 friends to go faster. F*ck it. I’ll just buy extra coins to get this plant
  • Our own experience :) Colleague of us (accidentally) spams all our clients with dating/chat invites. #awesome.
  • What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises - - Convenience/ Shortcuts - - Helping peers/ gifts -
  • This one is on me… Yes, Awesome. I’m a PLUS member. You can help your contacts by giving them free access to in-depth articles.
  • Virtual gifts. Line messaging app is one to keep an eye on! Selling virtual items, gifts, stickers, is one of the most lucrative things to do.
  • Crucial question!
  • Learn from gaming. Question: Do you allow people to spend (all their) money? Don’t let people pay just once for your product. Think: add-ons, subscriptions,… ! Learn more from “Whales” in the gaming industry.
  • Next Chapter.
  • Why does this person get a +120M€ contract?
  • What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Third party pays the bills. 3.
  • What to pick? Third party pays the bills. 3. - Advertising -
  • Every ad-based model. The user becomes the product.
  • Ad-business is straight forward. but hard. Offer content. Control eyeballs Steer attention to ads Profit.
  • What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral -
  • Drive sales for another. Affiliate & Referral models.
  • Integrated referral links? Pinterest is the perfect match!
  • What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller -
  • Resell data. One company is more transparant than the other.
  • What’s the value of your own personal data? Resell your own personal data via: citizenme.com
  • Example: Patients like me.
  • What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership -
  • What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership - - White-label/Franchise -
  • What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership - - White-label/Franchise - - Get-one-give-one -
  • another client pays for your product. (could be anymous)
  • Suspended coffee Pay an extra coffee for the person after you. #charity
  • One Laptop Per Child Pay double the price so someone else could get a laptop for free.
  • What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Third party pays the bills. 3. Broker/ Matchmaking 4. Can be a mix of all three.
  • Broker/
 Matchmaking 4. - One-side pays -
  • One side pays.
  • Many dating platforms are based on this model. Often the women use the service for free. Men need to pay.
  • Get paid to date? Very controversial of course.
  • Get paid to date. Other platforms experiment with other rewards than money.
  • Broker/
 Matchmaking 4. - One-side pays - - Both sides pay -
  • Matchmaking between 2 normal users. only 1 of the 2 parties pays.
  • Auction platforms. Different revenue streams for both parties involved.
  • AirBnb & other broker platforms
  • Broker/
 Matchmaking 4. - One-side pays - - Both sides pay - - Crowdfunding - - Penny Auctions -
  • Crowdfunding (many variations) For pre-sales? Investment? Donation?
  • Crowdfunding The product itself is often not the primary driver: 
 “Be part of something bigger, a revolution in …”
  • Get a return of an investment in someone else. Invest in the education costs of a student. Get a share of his/her future income.
  • Broker/
 Matchmaking/ 4. - One-side pays - - Both sides pay - - Crowdfunding - - Penny Auctions -
  • What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Third party pays the bills. 3. Broker/ Matchmaking 4. Mixed model
 Subsidised 5.
  • Mixed model
 Subsidised 5. - Shop (on the side) -
  • Mixed model
 Subsidised 5. - Shop (on the side) - - Razor-blade (add-ons) -
  • Pay for recurring upgrades or consumables Offer part of your service for free (or nearly free)
  • Open Source model with paid consulting support Wordpress = free. Consulting & plug-in support = paid.
  • Ryanair-like no-frills models.
  • Mixed model
 Subsidised 5. - Shop (on the side) - - Razor-blade - - Credits/points -
  • Combine concepts
  • How to combine different transactions? A remarkable business model to learn from:
  • www.glowing.com IncIncHQHQ Glow IncIncHQHQ Glow First Fund Non-Paying user Data Predictions & Tasks to increase pregnancy
  • www.glowing.com Paying Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance Data Non-Paying user Data Predictions & Tasks to increase pregnancy support
  • www.glowing.com Paying Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance conceiving Data Non-Paying user Data Predictions & Tasks to increase pregnancy ++ % of Money Pool % of Money Pool support
  • www.glowing.com inFertility Treatment Partner Paying Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance conceiving IncIncIncInc Company Data IncIncIncInc Company Non-Paying user Data Predictions & Tasks to increase pregnancy ++ % of Money Pool % of Money Pool 5 Less Money 5 Money Data Exposure support
  • www.glowing.com inFertility Treatment Partner Paying Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance conceiving IncIncIncInc Company Data IncIncIncInc Company Non-Paying user Data Predictions & Tasks to increase pregnancy ++ % of Money Pool % of Money Pool 5 Less Money R&D IncIncIncInc Labo 5 Money Data Universities 5 Money User Data Exposure support
  • li Not just - 1 campaign - 1 product - 1 company Crowdfund the potential
 of another person! Key lessons & take-aways. Learn to detect & understand the patterns. Look in different industries! Copy & Remix multiple models.
  • li Not just - 1 campaign - 1 product - 1 company Crowdfund the potential
 of another person! Need extra support? Feel free to reach out: @nickdemey www.boardofinnovation.com Co-founder/ Business Designer.