Business Model Innovation by criminals #smc2011bePresentation Transcript
How to find new ways to make money ?@nickdemey #smc2011be Boardofinnovation.com
Copy business model patternsbetween industries!@nickdemey #smc2011be Boardofinnovation.com
Learn from criminals the most creative entrepreneurs out there!@nickdemey #smc2011be Boardofinnovation.com
Remember? $1500 profit on the sale of 1 laptop!
Penny auction sites aka Pay-Per-Bid Auctions • Start price: $0 • Pay to make a bid • New price = +$0,1 • Timer resets
Huge profits! +4000 bids at $0.6 = $2400 revenue
Flood of scams
Struggle for live - Business Model Darwinism
Only few survive... - use multiple revenue streams
Marketing take-awaysPull Push
Marketing take-aways Pull PushAbuse a huge demand.
Marketing take-awaysPull Push Create a huge demand.
Pull: extreme demand in alcohol (1920)
Pull: extreme demand in alcohol (1920) White Grape Juice: warning After dissolving the brick in a gallon of water, do not place the liquid in a jug away in the cupboard for twenty days, because then it would turn into wine.
Ban on your product?Opportunity! Text @nickdemey #cwf11 Boardofinnovation.com
Pull: extreme demand lightbulbs (2010)
What do they have in common?Text
Text or more vegetable than before...
Pull Push Create a huge demand.
It’s no problem when your client doesn’t have a problemas long as he thinks he has a problem that you can solve.@nickdemey #smc2011be Boardofinnovation.com
Push: You’re infected! *not*
cc shandilee Most popular tactic Scare the S**T out of your customers! There is nothing better than a scared client. @nickdemey #cwf11 Boardofinnovation.com