Business Model Innovation by criminals #smc2011be

@nickdemeyco-founder

How to find new ways to make money ?@nickdemey #smc2011be Boardofinnovation.com

Copy business model patternsbetween industries!@nickdemey #smc2011be Boardofinnovation.com

Learn from criminals the most creative entrepreneurs out there!@nickdemey #smc2011be Boardofinnovation.com

Remember? $1500 profit on the sale of 1 laptop!

Penny auction sites aka Pay-Per-Bid Auctions • Start price: $0 • Pay to make a bid • New price = +$0,1 • Timer resets

Huge profits! +4000 bids at $0.6 = $2400 revenue

Flood of scams

Struggle for live - Business Model Darwinism

Only few survive... - use multiple revenue streams

Marketing take-awaysPull Push

Marketing take-aways Pull PushAbuse a huge demand.

Marketing take-awaysPull Push Create a huge demand.

Pull: extreme demand in alcohol (1920)

Pull: extreme demand in alcohol (1920) White Grape Juice: warning After dissolving the brick in a gallon of water, do not place the liquid in a jug away in the cupboard for twenty days, because then it would turn into wine.

Ban on your product?Opportunity! Text @nickdemey #cwf11 Boardofinnovation.com

Pull: extreme demand lightbulbs (2010)

What do they have in common?Text

Text or more vegetable than before...

Pull Push Create a huge demand.

It’s no problem when your client doesn’t have a problemas long as he thinks he has a problem that you can solve.@nickdemey #smc2011be Boardofinnovation.com

Push: You’re infected! *not*

cc shandilee Most popular tactic Scare the S**T out of your customers! There is nothing better than a scared client. @nickdemey #cwf11 Boardofinnovation.com

Push: Fear! Who’s getting rich? (2010) Costs Piracy $ 0,14B Ransom

Push: Fear! Who’s getting rich? (2010) Costs Piracy $ 9B Security,... $ 1,8B Insurance $ 0,14B Ransom

Last take away... - the naive people trap-@nickdemey #smc2011be Boardofinnovation.com

To good to be true?

To good to be true? “Naive people list” €2 - €5/head

Have the guts to get out of your comfort zone! @nickdemey nick@boardofinnovation.com More info & examples: Boardofinnovation.com

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Business Model Innovation by criminals #smc2011be

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