7 Business models that Got Shot in 2011 (by @nickdemey)

flickr cc rachelvn7 business modelsthat got Shot!in 2011by boardofinnovation.comint. innovation consulting office

Last year w e shared the t promising businesses... 400Kmos views Link

Last year w e shared the t promising businesses... 400Kmos views Link This year we looked at the projects that got shot & are bleeding...

flickr cc rachelvn7 business modelsthat got Shot!in this presentation

presentation by Board of InnovationLearn how our innovation consulting office can help to find new revenue. Boardofinnovation.com or continue

flickr cc rachelvn7 business modelsthat got Shot! 1.by boardofinnovation.comint. innovation consulting office

1. Southwest Airlines Their gamble:Stop charging luggage fees Money left on the tablealmost 1 Billion $ in 1 year! *If only 50% of passengers would pay $20 to check in bags. source: http://bit.ly/rOQisX 1. 2. 3. 4. 5. 6. 7.

1. Southwest Airlines Their gamble:Stop charging luggage fees Money left on the tablealmost 1 Billion $ in 1 year! In contrast: Ryanair plans to ask *If only 50% of passengers would money to use pay $20 to check in bags. the toilet! source: http://bit.ly/rOQisX 1. 2. 3. 4. 5. 6. 7.

1. Southwest AirlinesIn crisis times, discounters normally flourish! While American Airlines filed for bankruptcy in Nov 2011, Discounter Ryanair managed at least to keep things afloat! Discounter South West on the other hand, gambled and lost... A game of Russian Roulette gone bad... 1. 2. 3. 4. 5. 6. 7.

1. Southwest Airlines When fuel cost peeked, those extra bucks might have helped them....Stock prices collapsed almost 45% in October Ryanair South West *ouch* 1. 2. 3. 4. 5. 6. 7.

1. Southwest AirlinesGet your visual toolkit here! Visual Summary: Business Model Pains 5 Upselling $20 Check in Bags HQ Inc Basic Airline Service 5 South West Existing clients New Clients Airlines Cheap ticket price Passengers 1. 2. 3. 4. 5. 6. 7.

1. Southwest AirlinesGet your visual toolkit here! Visual Summary: Business Model Pains Decided to cancel revenue stream 5 Upselling $20 Check in Bags But no significant gain in new clients HQ Inc Basic Airline Service 5 South West Existing clients New Clients Airlines Cheap ticket price Passengers People base decision purely on ticket price, not on the extra’s! 1. 2. 3. 4. 5. 6. 7.

@nickdemey If you wish, you canDownload this Presentation as PDF Pay With A Tweet Go to case 2.

2. Bitcoin A virtual alternative currency based on a peer-2-peer network Milestone Feb 2011 *Hooray* 1 Bitcoin = 1 Dollar1. 2. 3. 4. 5. 6. 7.

2. Bitcoin A virtual alternative currency based on a peer-2-peer network Feb 2011 1 Bitcoin = 1 Dollar Hyped in Jun 2011 1 Bitcoin = 29,57 Dollar1. 2. 3. 4. 5. 6. 7.

2. BitcoinSuddenly, out of nowhere Bitcoin faced serious hits... Source Wired, great article btw! 1. 2. 3. 4. 5. 6. 7.

2. Bitcoin Today, at the start of 2012Bitcoin is still recovering at Intensive CareLet’s hope this decentralized P2P currency is able to get well soon... 1. 2. 3. 4. 5. 6. 7.

2. BitcoinGet your visual toolkit here! Visual Summary: Business Model Pains HQ Inc Product Guidelines Bitcoin Initiator Bitcoin member Bitcoin member Bitcoins 5 Service Bitcoins Bitcoins Dollars Government Inc Inc Exchange Company Agency 1. 2. 3. 4. 5. 6. 7.

2. BitcoinGet your visual toolkit here! Visual Summary: Business Model Pains People started trading fraudulent goods HQ Inc Product Guidelines Bitcoin Initiator Bitcoin member Bitcoin member Bitcoins Value collapsedNo central control or 5links via government Service Bitcoins Bitcoins Dollars Database Government got hacked Inc Inc Exchange Company Agency 1. 2. 3. 4. 5. 6. 7.

3. Netflix to Qwikster split flickr cc rachelvn 1. 2. 3. 4. 5. 6. 7.

3. Netflix to Qwikster split stock price Netflix: Jan 2010 - Jun 2011 +386% What could possibly go wrong? flickr cc rachelvn 1. 2. 3. 4. 5. 6. 7.

3. Netflix to Qwikster split for DVD & Streaming clients normally pay $9.99/m New pricing for this bundle $15.98/m Yes that’s a +60% increase! flickr cc rachelvn 1. 2. 3. 4. 5. 6. 7.

3. Netflix to Qwikster splitforget the+386% Pricing crisis *ouch* +25% was al that was left... flickr cc rachelvn 1. 2. 3. 4. 5. 6. 7.

3. Netflix to Qwikster splitBy the time CEO Hastings cancelled the operation (sort of) Netflix lost almost 1.000.000 customers < Is this bad? flickr cc rachelvn 1. 2. 3. 4. 5. 6. 7.

3. Netflix to Qwikster splitBy the time CEO Hastings cancelled the operation (sort of) Netflix lost almost 1.000.000 customers I don’t know... What happened to MySpace popularity? Just thinking... flickr cc rachelvn 1. 2. 3. 4. 5. 6. 7.

3. Netflix to Qwikster splitGet your visual toolkit here! Visual Summary: Business Model Pains HQ Inc Movie Streaming service Netﬂix 5 Consumer (Streaming) $7.99/m Combi (stream + DVD) service 5 $15.98/m HQ Inc DVD by mail Qwikster 5 Consumer Netﬂix Company $7.99/m Total Client base 1. 2. 3. 4. 5. 6. 7.

3. Netflix to Qwikster splitGet your visual toolkit here! Visual Summary: Business Model Pains Netflix tried to split branding but had to cancel the operation HQ Inc Movie Streaming service Netﬂix 5 Consumer Almost 1.000.000 (Streaming) clients left *ouch* $7.99/m Combi (stream + DVD) service Brand name “-ster” referred to other failed 5 Price raise of internet brands. #fail $15.98/m +60% for bundle HQ Inc DVD by mail Qwikster 5 Consumer Netﬂix Company $7.99/m Total Client base 1. 2. 3. 4. 5. 6. 7.

4. Swoopo.com Make $1500 profit on the sale of 1 Macbook? Swoopo: example of a lucrative penny auction site Start bidding at $0.1 and ask people $0.6 to raise the price. No new bid? Product is yours!1. 2. 3. 4. 5. 6. 7.

4. Swoopo.com After 2 -3 promising years, Swoopo had to shut down in March. Hundreds of copycats closed in 2011 The Penny auction model got shot and died this year.1. 2. 3. 4. 5. 6. 7.

4. Swoopo.comGet your visual toolkit here! Visual Summary: Business Model Pains 3 1. 2. 3. 4. 5. 6. 7.

4. Swoopo.com Get your visual toolkit here! Visual Summary: Business Model Pains Some copy-cat sites never Customers organized shipped goods (pure fraud) themselves to trick the 3 system. Reputation of penny-auction-sites got burned Naive customer lost many bucks. Some sites used bots to bid against users. Many auctions had a negative outcome. 1. 2. 3. 4. 5. 6. 7.

5. Dexia Where do I start? Oh boy.... The banking industry has beenshot so many times and still they didn’t topple over completely.#PureRamboStyle #FriendlyFireThe financial business models are way to complexto illustrate on 1 slide. As a Belgian I just want to highlight some fishy tactics in the Dexia case. #shame 1. 2. 3. 4. 5. 6. 7.

5. DexiaGet your visual toolkit here! Visual Summary: Business Model Pains 5 5 Inc HQ Inc ARCO Group Expensive/Urgent Refund loan 1.5 Billion Euro Loan Banks 5 Dexia Bank High risk loans 1.5 New Capital Gemeentelijke in Shares Holding Fishy Inc. 5 Inc Expensive interest fees 5 5 5 Banks 8 Billion 45 Billion Short term loan Belgian Gov. Shares Guarantee Belgian Guarantee + cost €4800/citizen 1. 2. 3. 4. 5. 6. 7.

5. DexiaGet your visual toolkit here! Visual Summary: Business Model Pains How to create money 5 5 (1.5 Billion Euro) Inc HQ Inc ARCO Group out of thin air?! Just give a loan to a Expensive/Urgent Refund loan 1.5 Billion Euro Loan Banks Dexia Bank ‘partner’ who will inject it back in the company. 5 High risk loans 1.5 New Capital Gemeentelijke #wth in Shares Holding Fishy Inc. 5 Inc Expensive interest fees 5 5 5 Banks 8 Billion 45 Billion Short term loan The rescue plan for Dexia Belgian Gov. alone counts already for Shares Guarantee 5000 euro per Belgian. #shame Belgian Guarantee + cost €4800/citizen 1. 2. 3. 4. 5. 6. 7.

6. HiGear.com (& AirBnb) Members can rent out luxury cars to each other.Many refer to Higear as the AirBnB* of cars. *Selected as 1 of the Business Models that Rocked 2010 See other slideshare. 1. 2. 3. 4. 5. 6. 7.

6. HiGear.com (& AirBnb) Members can rent out luxury cars to each other.Many refer to Higear as the AirBnB* of cars. Both start-ups got shot last year, Only 1 survived... 1. 2. 3. 4. 5. 6. 7.

6. HiGear.com & AirBnbGet your visual toolkit here! Visual Summary: Business Model Pains Matchmaking service Visitor HQ Inc 5 Room for Money Rent AirBnb Matchmaking service Renter 5 6%-12% commission Community 1. 2. 3. 4. 5. 6. 7.

6. HiGear.com & AirBnbGet your visual toolkit here! Visual Summary: Business Model Pains In June, Some travelers trashed and vandalized 2 apartments of After a huge PR crisis, Matchmaking service AirBnB members.AirBnb introduced a $50K insurance policy. Visitor HQ Inc 5 Room for Money Rent AirBnb Matchmaking service Renter 5 6%-12% commission Community But in the end, AirBnB survived! 1. 2. 3. 4. 5. 6. 7.

6. HiGear.com & AirBnb HiGear.com on the other hand... 1. 2. 3. 4. 5. 6. 7.

6. HiGear.com & AirBnbGet your visual toolkit here! Visual Summary: Business Model Pains After a PR Nightmare Higear had to close down at the start of 2012. A Criminal ring stole 4 vehicles worth $400.000 *ouch* 1. 2. 3. 4. 5. 6. 7.

7. Nokia and RIM 2007 Apple, steady growth RIM (blackberry) Nokia, small decline1. 2. 3. 4. 5. 6. 7.

7. Nokia and RIM 2007 Oh, is that an iPhone in your pocket?1. 2. 3. 4. 5. 6. 7.

7. Nokia and RIM *ouch*1. 2. 3. 4. 5. 6. 7.

7. Nokia and RIM Feb 2011Nokia CEO Elop shared his“burning platform memo”“While competitors poured flames onour market share, what happened atNokia? We fell behind, we missed bigtrends, and we lost time. At that time,we thought we were making the rightdecisions; but, with the benefit ofhindsight, we now find ourselves yearsbehind.” Read full memo at Wired 1. 2. 3. 4. 5. 6. 7.

7. Nokia and RIMGet your visual toolkit here! Visual Summary: Business Model Pains The total lack of business model innovation (almost) killed Nokia & RIM Maybe some good news, Nokia decided to partner with Microsoft what halted the fall in stock price. #forNow... 1. 2. 3. 4. 5. 6. 7.

flickr cc rachelvnKey lesson:Learn from failureThanks for sharing this presentation!That would be #awesome!@Nickdemeyby boardofinnovation.comint. innovation consulting office

Download as PDF > Pay With A Tweet Order Business Model kit Our innovation consulting • Design your business model • Next gen business models • Perfect for brainstorms! • Better revenue streams • Used by Innovation teams • Disruptive & inspiring trends Explore kit! Learn morecoffee@boardofinnovation.com @nickdemey @philderidder

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7 Business models that Got Shot in 2011 (by @nickdemey)

by Board of Innovation .com on Jan 17, 2012

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7 Business models that Got Shot in 2011 (by @nickdemey) — Presentation Transcript