6
triggers to
IMPROVE YOUR
BUSINESS MODEL
www.boardofinnovation.com

Wat kan jelearn frominnovatieve principes
What to leren van evolutions in the
uit newmedia landscape?
new media & technology?

Always on
+
Customization
+
Prosumer
Triggers that will change your business

Main kan je leren van to keep a variety of
Wat question: How innovatieve principes
uit new media &happy?
consumers technology?

- old way -

Solution of the past:
Wat kan je leren van innovatieve principes
Makenew media & technology?
uit huge design investments

- new way -

Apple, the big
Designer?
iPod touch iPhone 2G iPhone 3G iPhone 3GS
But, is there less variation?

- 1.5 year -
Apps
85.000
Downloads
2.000.000.000
Wat kan je leren van fancy new colours
= More than some innovatieve principes
True valuenew mediabuttechnology? level
uit creation, & at software

Some learnings
Which principles can I use in
my own business model?

old way
Company Product
Money
20% profit Consumer
Focus on a profit margin of your product

new way
Prosumer Product
Money
Consumer
Sells your product as a tool to facilitate transactions

new way
Commission Prosumer Product
30%
Money
Company Consumer
Sells your product as a tool to facilitate transactions

future way
Commission
30%
Prosumer Product
Company Money
Consumer
A recursive business model:
Sell your client a tool to make a tool of his own
to facilitate even more transactions

future way
Prosumer
Money
Commission
30%
Prosumer Product
Product
Company Money
Consumer
A recursive business model:
Sell your client a tool to make a tool of his own
to facilitate even more transactions

future way
Prosumer
Commission
Money
Commission
30%
Prosumer Product
Product
Company Money
Consumer
A recursive business model:
Sell your client a tool to make a tool of his own
to facilitate even more transactions

More than Sm
The Financial Times - FT.com - July 26 2009
art Phones
Orderkan je leren van via your dashboard?
Wat car assistance innovatieve principes
Direct wine selling in technology? ...
uit new media & restaurants?

Crowds
+
Real-time
+
Co
nsumer Power
More triggers!

Wat kan je lerengoodinnovatieve principes
In the van old days:
1 salesman newbuyer at one given moment
uit , 1 media & technology?

t1 t2 t3
Time
Company Company Company
Sale 1 Sale 2 Sale 3
Client A Client B Client C

t1 t2 t3
Time
Company Company Company
Sale 1 Sale 2 Sale 3
Client A Client B Client C

t1 t2 t3
Time
Company Company Company
Sale 1 Sale 2 Sale 3
Client A Client B Client C

+
you
r new custome
r
Wat kan You mayvan innovatieve principes
je leren have noticed,
things have changed recently...
uit new media & technology?

Ebay.com

Ebay.com
t1
Time
Company
Sale 1 Sale 2 Sale 3
Client A Client B Client C

iBood.com

iBood.com
t1
Time
Company
Sale 1
Client A Client B Client C

iBidCondo.com

iBidCondo.com
t1
Time
Company
Sale 1
Client A Client B Client C Client D Client E

Swoopo.com

Swoopo.com
t1
Time
Company
Sale 1
Client A Client B Client C Client D Client E

Wat kan je lerenavan1300 profit on the
How to make $ innovatieve principes
sale of a laptop worth $ 1300?
uit new media & technology?

t1
Time Swoopo.com
Company
Sale 1
Client A Client B Client C Client D Client E

t1
Time Swoopo.com
sold
$35.86
cost: $ 1300
Company
Sale 1
Client A Client B Client C Client D Client E

t1
Time Swoopo.com
sold
$35.86
cost: $ 1300
revenue: $ 2600
Company
Sale 1
Client A Client B Client C Client D Client E
Crowd: $2151
(151585 Bids x $0.6)

t1
Time Swoopo.com
sold
$35.86
cost: $ 1300
revenue: $ 2600
Company
Sale 1
Client A Client B Client C Client D Client E
Crowd: $2151 Final buyer: $505.66
(151585 Bids x $0.6)
+ $35.86 (final bid) +$469.80 (750 bids)

t1
Time Swoopo.com
sold
$35.86
cost: $ 1300
revenue: $ 2600
profit: $ 1300 Company
Sale 1
Client A Client B Client C Client D Client E
Crowd: $2151 Final buyer: $505.66
(151585 Bids x $0.6)
+ $35.86 (final bid) +$469.80 (750 bids)

SevenSnap
The future: Crowd auctions on speed!
uit new media & technology?

Always on
+
Customization
+
Prosumer
+
Crowds
+
Real-time
+
Consumer Power

credits:
www.flickr.com/photos
/heiwa4126/413707283/
/arturopuente/3580389015/
/mithril/2764675971/
lamazone/3353480742/
/ryan_orr/3626251257/
/simonov/351717261/
edyson/13434169/
/bbcworldservice/2850651917/
/johnjoh/3080519417/
jonkeegan/89190899/