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12+1 Business Tactics to Steal - edition 2013 - by @boardofinno
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12+1 Business Tactics to Steal - edition 2013 - by @boardofinno

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Be inspired by the following 12 cases - A look back at 2012 and all the business inspiration shots to use in 2013. Enjoy!

Be inspired by the following 12 cases - A look back at 2012 and all the business inspiration shots to use in 2013. Enjoy!

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http://www.boardofinnovation.com 5539
http://www.flandersdc.be 995
http://ditisstrak.nl 238
http://aucher.org 95
http://parkhe.typepad.com 64
http://smartbiznes.co 55
http://www.entrepreneurmag.co.za 54
http://tomdevos.be 53
https://twitter.com 50
http://www.scoop.it 23
http://prezi4u.tistory.com 21
http://www.honning.nl 15
http://fdc.metis.kunstmaan.be 15
http://fdc.flandersdc.cloud.kunstmaan.com 12
http://fdc.polaris.dev.kunstmaan.be 8
http://pinterest.com 7
http://translate.googleusercontent.com 6
http://www.andrewgriffithsblog.com 5
http://flandersdc.be 4
http://www.pinterest.com 3
http://kred.com 2
http://feedly.com 1
https://www.facebook.com 1
http://account.b.mouseflow.com 1
http://131.253.14.98 1
http://jfcaillard.overblog.com 1
http://twitter.com 1
http://www.inspectlet.com 1
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12+1 Business Tactics to Steal - edition 2013 - by @boardofinno 12+1 Business Tactics to Steal - edition 2013 - by @boardofinno Presentation Transcript

  • edition 2013: 
 Business tactics to steal. by boardofinnovation.com office for business model innovation Flickr cc Stew Dean
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos Redigi.com Steal 1 tactic from every month of 2012 to use in 2013:
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Redigi.com Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos
  • January 2012: Redigi faced a lawsuit because users could resell pre-owned
 MP3 files via their marketplace. More lawsuits followed during the year. Redigi.com will soon start reselling other digital content like eBooks. !
  • Steal this lesson: When selling digital data, think how your clients could resell their digital content via a legal channel. ! If you don’t plan to support this, clients will find a workaround via 3rd parties who will make money on these transactions. Don’t leave money on the table! Related facts: - Although consumers think they buy digital products (ebooks, music or software) in fact they buy a license to use the product. In June, the Court of Justice of the European Union ruling created a breach in this license model. It’s expected that soon more pre-owned digital marketplaces will pop up. ! Have you ever tried to resell software or digital files?
  • Working on a Business Innovation challenge? Our training & consulting will give you a boost! All info: www.boardofinnovation.com/training The full slide deck in High Resolution can be 
 downloaded as PDF Pay With A Tweet
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull StratosUpstart.com Redigi.com
  • February 2012: Upstart launched their
 crowdfunding platform to invest in students in return for a share of their future wage. Invest in people & their potential. Not ideas. 
 Official Tax statements act as a reference. !
  • Steal this lesson: It’s smarter to invest in people than ideas. ! Venture capitalists know this for years. You rather have a strong team with a poor idea than a brilliant idea backed by a poor team. That’s why the platforms like Upstart are promising! Related facts: - While Upstart.com works with students, Pursu.it focusses on athletes. More niche platforms in this domain will emerge in 2013. ! Would you allow people to invest in your employees (along with shares in your company?)
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos Team Fortress II Redigi.com
  • March 2012: Valve evaluated their model and switched to a Free-to-play game for Team Fortress II. Gamers pay for upgrades (e.g. new weapons, outfits...) Revenue is 12x higher in comparison to monthly sales before the switch. OId model = just buy the game for $9.90 !
  • Steal this lesson: Don’t rely on one-time sales. You’ll make more money if you allow to upgrade the product. ! In the old days gamers used to spend x amount of dollars per box. Today they are ‘allowed’ to spend their whole wallet in a longer run. Related facts: - Some die-hard gamers spend hundreds of dollars on virtual clothing. 
 e.g. Blue Party Hats are being traded in the game Runescape for $1,680 - Several games get 90% of their total revenue only by 5% of their users. ! How could this concept be applied in other industries challenged by ‘free’ products?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos JazzDelivery.be Redigi.com
  • April 2012: Jazzdelivery.be launched a 
 clever pricing page for a Jazz band. Mix & listen to your own band and see instant price quote for bookings. Great translation of an offline experience to an online platform. !
  • Steal this lesson: Make your pricing as transparent as possible. Without a price clients can’t put their money on the table. Simple. ! Jazzdelivery.be even turned their pricing page into an experience. Related facts: - Recently we’ve tried to buy extra Microsoft Office Licenses. To get a simple quote it would take several days via a professional reseller. Worst. Experience. Ever. In contrast, we could buy Numbers & Pages directly from the integrated app store on our Macs. ! Do you remember the most convenient way you’ve spent a large sum of money?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos VimeoRedigi.com
  • May 2012: Vimeo upgraded their 
 Music Store. Users could mix & buy soundtracks for their amateur videos. Videos can be uploaded for free. Vimeo makes money by optimizing the experience for its users. !
  • Steal this lesson: Extra revenue can always be found by solving problems your users experience just before or after they use your product. ! Vimeo users need (music) editing tools before publishing their videos. Don’t just focus on extra storage or faster bandwidth when looking for extra revenue streams. Related facts: - Similar: An online bank should help clients tackle problems related to their household budget (and get paid for that) instead of monetizing the number of bank transactions. ! What problem does your client experience the hours before or after he interacts with your product or service?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos Facebook Redigi.com extra May!
  • Jun 2012: Facebook started to experiment with an option to let users pay to be seen by their friends. On average only 12% of your friends see your posts. Some called it the worst bait-and-hook strategy ever. !
  • Steal this lesson: Make money on people’s vanity & eagerness for exposure. This is one of the most lucrative strategies to use in an online context. People love to brag. ! Some called this Facebook move the worst bait-and-hook that has ever rolled out. First lure everybody, then ask for money in return for providing exposure. Related facts: - Linkedin has used a similar approach for years (pay to reach certain people) but it operates in a commercial/professional context. The informal character of Facebook doesn’t fit with this proposition. - Another way to monetize ‘vanity’ will come with startups that will sell Virtual Digital Make up. ! How far would you go to lure new customers?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull StratosMysteryTrips Redigi.com
  • Jun 2012: Australian travelers could book a secret trip to an unknown destination, ready to be surprised. Clients should just trust the agency that they will get the 5-star service as promised. !
  • Steal this lesson: In a world of information overload you can amaze your clients with unique experiences by sharing no info at all. ! Reduce the risk of having a bad experience as well. Mysterytrips.com.au limits trips to 3 days long. In the worst case a client would regret only few days of his holiday on a suboptimal trip. Related facts: - GetGoing.com offers discounts up to 40% if the site decides last minute on which of two city trips you will travel. This enables airlines to optimize flight capacities more efficiently. - Via Curated.nl people can subscribe to receive selected mystery boxes curated by experts. (e.g. Joachim Baan handpicks design items) ! What would you keep in secret to boost the experience of your product or service?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos Nextdoor Redigi.com
  • July 2012: Nextdoor raised $18.6M to grow its private social network platform for neighborhoods. +6000 neighborhoods signed up so far Most people don’t know their neighbors. A digital platform could make a difference. !
  • Steal this lesson: There is always room for well targeted niche services. ! Facebook has already conquered the ‘social graph’, the mapping of social relations between people. However, like in most industries, the winner doesn’t take it all. When focused on a relevant profile of people, niche platforms could be far more valuable to advertisers. Related facts: - JazLife.com offers a similar service to connect people within one apartment building. - Ad-hoc social networks at events could become the next big thing. ! A small segment is not the same as a relevant niche. Do you know startups in your industry that didn’t know the difference?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos Karma Redigi.com
  • Aug 2012: Social bandwidth provider Karma raised $1M. Share your mobile wifi-hotspot & get rewarded. Extra 100Mb+ for every connected user. Karma creates ad-hoc social networks. Reach out to those connected to your wifi-spot. !
  • Steal this lesson: Don’t use one-sided rewards. 
 Give an incentive both to the referrer and receiver. ! Dropbox used a similar approach to become market leader in their segment. Both the one who spreads the referral link and the new signups got free extra storage. Related facts: - Socialcam and Viddy, 2 mobile social video services, used a shady variation of this tactic by auto pushing every view or activity to user’s Facebook wall. This approach was not sustainable. After an exponential growth in Q1 2012 they lost 95% of users by the end of the year. ! How could you leverage your own client base to attract new customers?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos Cardrops.comRedigi.com
  • Sep 2012: We rolled out Cardrops.com A new venture to deliver parcels straight in the trunk of your car. No more time lost by running to collection points. Try to tackle pains in a booming industry. Take 
 e-commerce as an example. !
  • Steal this lesson: Subscription models that focus on selling convenience are on the rise. Everyone loves recurring revenue, right? ! Cardrops might grow to become a ‘service platform’ for your car: Get your laundry delivered to your car, rent out your car to your neighbor, eco-driving ... Related facts: - In November Google bought a similar Canadian startup Bufferbox for $17 Million. - Miss Nev takes a different approach by convincing local merchant to become 
 e-commerce drop-off points. ! Could you identify an industry where inconvenience is the norm ?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull StratosRed Bull Stratos Redigi.com
  • Oct 2012: Red Bull Stratos - the most remarkable marketing stunt of the year. Millions watched a man skydiving from Stratosphere. Red Bull is a Media company, not subsidized by ads, but by selling cans. ! !
  • Steal this lesson: Red Bull evolved and became a media publisher. 
 Could you adapt your business model by focusing on unconventional revenue streams? ! The great success of Red Bull relies on its diversification and cohesion of business models: energy drink, unforgettable extreme-sport events, its own Media House... Related facts: - Several years ago an Australian budget airliner experimented with a retail business to sell cans of beans to subsidize its airline business. - Many people don’t realize that football players are just ‘content’ and are priced on that proposition not because they have the best scoring potential. ! Have you ever started an experimental revenue side stream?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos Total Boox Redigi.com
  • Nov 2012: Total Boox rethinks the 
 e-book model. You pay only per page you read. They plan to go public in early 2013 A pay-as-you-go business model might put an end to regrettable book purchases.
  • Steal this lesson: Look for alternative usage based units to set your pricing strategy. It might be a better fit with your customer. ! You could offer different usage based pricing options per segment. Related facts: - The Russian Babochki Anticafé charges customers by the minute they stay there but drinks are for free. -Gym-pact let users pay per time they are not spending in the gym (and therefore not exercising). ! How many parameters does your product have to base your pricing on?
  • 2012 Jan Mar Apr May Jun Jul Aug Sep Oct Nov DecFeb Upstart.com JazzDelivery.be Team Fortress II Vimeo Facebook MysteryTrips Karma Nextdoor Cardrops.com Total Boox Humble Bundle Red Bull Stratos Humble Bundle Redigi.com
  • Dec 2012: $5 Million was raised by Humble Bundle in 1 game bundle sale by letting people set their own price. The price could be as low as zero. Humble Bundle is the master of the pay-what- you-want business model. !
  • Steal this lesson: If people pay more than the average price they ‘unlock’ an extra game download. A smart tactic to raise the average price that gamers would donate. ! The most successful Pay-what-you-want models rely on a strict communication strategy. Related facts: - In September also Vimeo introduced a Tip Jar feature. Viewers could donate a small amount to thank the creator but Vimeo didn’t understand how pay-what- you-want models work. Hopefully they can redesign this feature in 2013! - 24x7 Cultural launched a book vending machine in Brazil based on the pay-what- you-want model. ! Would you make any money at all if you ask potential clients to set their own price?
  • Working on a Business Innovation challenge? Our training & consulting will give you a boost! All info: www.boardofinnovation.com/training
  • Want more? @boardofinno @nickdemey @philderidder @manuvollens Thanks for spreading the word!
  • Want more? @boardofinno @nickdemey @philderidder @manuvollens Thanks for spreading the word!