10 business models that rocked - by @nickdemey (boardofinnovation.com)

Business Modelsthat rockedFeedback? Comments?Twitter: @nickdemeyBoardofInnovation.com10

27/04/1010different ideas to make money

27/04/10Hi there,We are from www.boardofinnovation.comWe help companies find new revenue.@Philderidderphilippe@boardofinnovation.com@Nickdemeynick@boardofinnovation.com

27/04/10PatientsLikeMe.comExample case: “The feedback of other patients withsimilar conditions made 10% switch from doctor.Welcome in the information age. ”+70,000 patients share medical records*10*xconomy.com/boston/2010/02/10/patientslikeme-growing-as-pharma-customers-boost-focus-on-patients/?single_page=true

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27/04/10The Business Model behindPatientsLikeMe.coma community platform for patientsForget privacy, people are sharing more info than ever, even medical records.

27/04/10The Business Model behindPatientsLikeMe.coma community platform for patientsWith permission, PatientsLikeMe gathers data that can be resold for huge sumsDownload all slides as PDFDownload all slides as PDF

27/04/10Flattr.comExample case: “When Paypal, Mastercard and othersblocked Wikileaks, the Swedish Flattr donation systemkept Wikileaks’ income stream aﬂoat”1 Wikileaks article led to +3500 donations*9*ﬂattr.com/thing/42799/Afghanistan-War-Diary-2004-2009

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27/04/10IncIncHQHQFlattr.comReaderOnline contentcreatorOnline contentcreatorContent youveread this montharticles (content)articles (content)The Business Model behind Flattr.coma service to structure donations for contentOnline readers consume tons of content monthly. Strong content can be‘ﬂattred’ via a button. (similar to ‘like’ on Facebook)

27/04/10The Business Model behind Flattr.coma service to structure donations for contentYou decide wich fee you give monthly to Flattr.com. Every month, Flattrsplits your fee evenly over all creators and takes a 10% commission.Download all slides as PDF

27/04/10Groupon.comExample case: “Exclusive deals limited in time madeGroupon the fastest growing company ever, leading tohundreds of copy-cats world wide.”GAP made $11,000,000 within 1 day8*revenews.com/barrysilverstein/will-success-for-the-gap-secure-groupons-ﬁrst-mover-advantage/

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27/04/10The Business Model behind Groupon.coma broker platform with exclusive discountsGroupon uses a no cure no pay strategy. They guarantee that a minimumnumber of clients will take the discount that is communicated.IncIncHQHQGroupon.comBuyer BuyerCrowd of buyersIncIncIncIncCompanyGuaranteed numberof clientsMassive discounts1 deal, 1 city, 1 day

27/04/10The Business Model behind Groupon.coma broker platform with exclusive discountsNext, when enough people take the massive discount, the deals goes on.Groupon takes 50% of the revenue resulting from this promotion.IncIncHQHQGroupon.comBuyer BuyerCrowd of buyersIncIncIncIncCompany550% of revenueGuaranteed numberof clientsMassive discounts1 deal, 1 city, 1 dayProduct5SigniﬁcantlyLess Mone

27/04/10Spotify.comExample case: “In August SONY BMG Swedenconﬁrmed they already made more money out ofSpotify music service than iTunes.”750K paid subscribers are already hooked*7

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27/04/10The Business Model behind Spotify.coman adbased freemium modelThe basic music streaming service is offered for free to music fans.Advertisers pay to cover the costs.IncIncHQHQSpotify Music fan5MoneyFree music serviceIncIncIncIncAdvertiserExposure tomusic fans

27/04/10The Business Model behind Spotify.coman adbased freemium modelA small percentage does already pay for a premium service. The 2011 USlaunch must be the most anticipated music service launch ever.pitch your business model visually via this free templateIncIncHQHQSpotify Music fanMusic fan5MoneyFree music serviceIncIncIncIncAdvertiserAd-freePremium music service5Monthly subscription €9,99Exposure tomusic fansby BoardofInnovation.com

27/04/10PayWithaTweet.comExample case: “Paying with the value of your socialnetwork was never more easy. Expect more conceptslike this in 2011. (e.g. SocialWhispers.com,...)”+300,000 people paid already with a tweet*6*vator.tv/news/2010-10-11-pay-with-a-tweet-a-new-kind-of-marketing

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27/04/10The Business Model behind PayWithaTweetpay with the value of your social networkMore a marketing tool than a business model but remarkable enough tomention. Instead of paying with cash, users buy products with exposure.IncIncHQHQPaywithatweet Online shopperFacebook friendTwitter usersDigital productSocial networkPay with a Tweet/post

27/04/10The Business Model behind PayWithaTweetpay with the value of your social networkHopefully boosting the viral effect what would result in a better reputationfor the initiator. The latter could use this to sell more products later on.IncIncHQHQPaywithatweet Online shopperFacebook friendTwitter usersDigital productDigital productSocial networkPay with a Tweet/postPay with a Tweet/post1reputation

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27/04/10HumbleBundle.comExample case: “Buying indie games and supportingcharity is an attractive formula. Being open andtransparant helped this pay-what-you-want concept.”$1,824,408 was raised within 1 week5

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27/04/10The Business Model behind HumbleBundlea succesful pay-whay-you-want formulaYou decide how much you pay. Information of previous buyers (How much doother Mac users pay?) set anchor prices to encourage payments.IncIncHQHQHumble Bundle GamerDigital games5Set your own price

27/04/10The Business Model behind HumbleBundlea succesful pay-whay-you-want formulaTo boost sales Humble Bundle gives buyers control on how the money isdivided over themselves, charity and other organizations.IncIncHQHQHumble Bundle GamerDigital games5Set your own priceIncIncIncIncEFFCharity5Set % donation5Set % donation5Set %commission

27/04/10Free with in-app salesExample case: “The sales of virtual goods hasﬂourished in 2010 and even outperformed mobile ads.6/10 top grossing iPhone apps can be bought for free.”80% of revenue comes from in-app sales*4*readwriteweb.com/mobile/2010/10/in-app-purchases-generate-more-revenue-than-ads.php

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27/04/10The Business Model behind In-App salescross-selling strategyBy offering the game (or application) for free they try to get you in.If the experience is addictive, users are willing to pay for extras.IncIncHQHQMobile Game Mobile GamerFree mobile gameAddictiveExperience

27/04/10The Business Model behind In-App salescross-selling strategyOften an intermediate credit system is used to loose the real-world valueperception of the virtual goods that can be bought with it.pitch your business model visually via this free templateIncIncHQHQMobile Game Mobile GamerFree mobile gameDigital upgrades & virtual goodsCredits5MoneySome creditsAddictiveExperienceby BoardofInnovation.com

27/04/10Quirky.comExample case: “Quirky raised the bar for co-creationplatforms by paying out inﬂuencers. Every week 2 newproducts are being launched.”+500 people co-designed 1 new iPad stand*3*quirky.com/products/30-Cloak-iPad-Case

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27/04/10The Business Model behind Quirky.coma co-creation platform + e-shopInventors pay $99 to submit their idea to this co-creation platform. Afterselection a community of designers will co-design and improve this product.

27/04/10The Business Model behind Quirky.coma co-creation platform + e-shopSuppliers will set a minimum amount on the pre-sales. If enough people buythis product, it will be go into production.pitch your business model visually via this free templateby BoardofInnovation.com

27/04/10The Business Model behind Quirky.coma co-creation platform + e-shopRevenues from the e-shop are shared with the community. 30% of proﬁt goesto the initiator. 30% will be proportionally divided amongst the inﬂuencers.

27/04/102 Airbnb.comExample case: “In times when more people discoverthe joy of sharing Airbnb.com, swap.com and othersfound ways to make some cash on this movement.”+700,000 nights are already booked**airbnb.com/home/press

27/04/10Clickworker.comExample case: “Just like Amazon Mechanical Turk,people world wide are performing micro-tasks gainingmicro-payments. ”+300.000 people paid already with a tweet*2

27/04/10The Business Model behind AirBnb.coma one-sided matchmaking platformWith this bottom-up P2P model AirBnb connects normal people so they canrent out spare rooms to eachother. A professional service democratised.

27/04/10The Business Model behind AirBnb.coma one-sided matchmaking platformDepending on the rental price AirBnb takes a commission up to 12%.Other platforms use posting fees when people just swap goods or services.

27/04/10Kickstarter.comExample case: “Looking for $15,000 funding? ScottWilson convinced 13,512 people to pledge money todevelop an iPod Nano Watch.”$941,718 was funded within 30 days1

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27/04/10The Business Model behind Kickstarter.coma marketplace for fund seekersFirst step, give Fund Seekers some exposure so they can connect with acrowd of ‘backers’ who are willing to pledge some money for their ideas.

27/04/10The Business Model behind Kickstarter.coma marketplace for fund seekersNext, people who gave funding to a project idea are being rewarded (smallor large) depending on the amount they pledged.

27/04/10The Business Model behind Kickstarter.coma marketplace for fund seekersKickstarter takes 5% of the funding as a commission.

Train your team inBusiness InnovationHire us?Get in touchBoardofinnovation.com/training@Philderidderphilippe@boardoﬁnnovation.com@Nickdemeynick@boardoﬁnnovation.com

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10 business models that rocked - by @nickdemey (boardofinnovation.com)

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