twittering techniques
twitter: who cares?
do not ask
twitter: what is it?
twitter: what is it?



really?
twitter: what is it?

It’s a broadcast tool
A customer support tool
A brand building tool
It facilitates transparency
It b...
different approaches
personal vs. corporate
More ‘personal’!        More official
Friendlier              Professional
Transparent             B...
encourage tweeting
Overcoming twitter fear
 Provide guidelines (on suitability)
Overcoming apathy
 Provide guidelines (on ...
twitter tools




                http://www.flickr.com/photos/narisa/
twitter: multimedia
twitter: statistics
twitter: promotion
twitter: mobile
twitter: desktop
twitter search
Questions...
 "web design" ?
 @boagworld ?
Mentions...
 boagworld -@boagworld -to:boagworld
 headscape OR “...
twitter etiquette
      Retweeting
        Replying
       Following




                    http://www.flickr.com/photos/u...
twitter and your site
@boagworld
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Twitter Techniques

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Facebook is SO last year! All the cool kids are hanging out on Twitter these days. Twitter is not just another social networking tool. On the surface it appears very simple, but in reality it is an extremely powerful and adaptable communication tool. It can be used in a variety of ways. However, it can be abused just as easily. In this session we look at the potential and problems of Twitter. We discuss techniques for utilising it within your institution and examine some of the tools that can help you master its power.

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Twitter Techniques

  1. 1. twittering techniques
  2. 2. twitter: who cares?
  3. 3. do not ask
  4. 4. twitter: what is it?
  5. 5. twitter: what is it? really?
  6. 6. twitter: what is it? It’s a broadcast tool A customer support tool A brand building tool It facilitates transparency It builds community
  7. 7. different approaches
  8. 8. personal vs. corporate More ‘personal’! More official Friendlier Professional Transparent Better for brand building Less restricted More control Better for engagement Better for broadcasting
  9. 9. encourage tweeting Overcoming twitter fear Provide guidelines (on suitability) Overcoming apathy Provide guidelines (on subjects) Showcase tweets on site Provide mobile devices http://www.flickr.com/photos/ubertommi/
  10. 10. twitter tools http://www.flickr.com/photos/narisa/
  11. 11. twitter: multimedia
  12. 12. twitter: statistics
  13. 13. twitter: promotion
  14. 14. twitter: mobile
  15. 15. twitter: desktop
  16. 16. twitter search Questions... "web design" ? @boagworld ? Mentions... boagworld -@boagworld -to:boagworld headscape OR “website owners manual” Related keywords Related links... “web design” http:// The competition
  17. 17. twitter etiquette Retweeting Replying Following http://www.flickr.com/photos/ubertommi/
  18. 18. twitter and your site
  19. 19. @boagworld
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