0
Presentation by Paul Boag (headscape.co.uk) | Images from: Shutterstock.com




    BATTLING
BUREAUCRACY
                 ...
Derek the web designing
dog had lost the will to
go on...




                      I am so
                    depressed!
It was time fo
               r Brian to
reconsider his
                career options
                              ..   .
Marketing   Technology
nts
manageme
          was not
feedback
          rly well
particula
           .
informed..
                             ...
the website steering
committee couldn't agree..
                           .
                               I hate the
   ...
WHAT!
there is an
  outside
 world?
what do you
mean? I wa
           s
always this
   size
The new head of the
web committee
promised to speed
things up...
The new head of the
web committee
promised to speed
things up...
solutions?
Improving perceptions
Overcoming politics
Getting signoff
Stopping scope creep & slippage
everybody loved
the super powered
web team...
Nothing is
free. Not even
your internal
  web team
was
       b team
the we    edly
un expect
         l...
c heerfu
Brian wasn't afraid to
challenge the client...




  Great idea, but I
   think there is a
     better way.
Brian was excited to tell the
world about the latest site
they had launched...
                                   check ou...
was
            marketing
The head of           rove
            not to app
determined
           e...
the websit




    ...
Its depressing
but accept it...
they might be argui
                    ng
but at least they
were talking...
igner
the w eb des
               with
        happy
wasn't
       ient's
the cl       ...
 sugg estion
The web team realised they
needed to emphasise with
internal stakeholders...
                             tell me how
    ...
the client's ego
prevented him from
approving the
design...
so who here is
 the decision
   maker?
of
the production
                ry
websites was ve
                 .
process driven..
the us
       e
objec r and bus
      tives       iness
under       were
      the m      place
            icros       d
...
Brian had f
            inally
worked ou
           t how to av
negative fe            oid
            edback...
         ...
brian regretted
suggesting the
homepage should
change...
what do you
mean? I was
always this
   size
the client could no
longer get away with
anything...
the client didn't
like surprises...




                    what the
                     hell!
client




           this isn't
            right!




web designer
Rome
 wasn't
build in a
   day
That is going
   to be
 expensive
conclusion
conclusion
Getting signoff
The decision structure
Process driven
User and business focused
Dealing with feedback
The homep...
conclusion
Getting signoff
The decision structure
Process driven
User and business focused
Dealing with feedback
The homep...
conclusion
Getting signoff             Politics & people
The decision structure      Accept it
Process driven             ...
conclusion
Getting signoff             Politics & people
The decision structure      Accept it
Process driven             ...
Presentation by Paul Boag (headscape.co.uk) | Images from: Shutterstock.com




http://boagworld.com/?p=4288

video
slides...
Presentation by Paul Boag (headscape.co.uk) | Images from: Shutterstock.com




QUESTIONS?
Edui battling bureaucracy
Edui battling bureaucracy
Edui battling bureaucracy
Edui battling bureaucracy
Edui battling bureaucracy
Edui battling bureaucracy
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  • Why this talk?
  • - Problems
  • Departmental feuds
  • Uninformed decisions
  • Committee mentality
  • An internal perspective
  • Scope creep
  • Problem people
  • slow progress





  • - Perception and reputation
  • Create value
    Internal charging
    Beyond your control?
    Track effort
    Equate effort to cost
    Report to management
  • Be positive
    Never say no
    Explain consequences
    Praise positive comments
    Don’t become defensive
    Allow others to defend you
  • Be the expert
    be willing to challenge
    quote experts
    admit your limits
    work with experts
  • Communicate
    launch events
    newsletters
    feedback to management
    de-brief with stakeholders
    offering training
    workshops
  • - Politics and problem people
  • Accept it
    Politics exists everywhere
    You cannot ‘rise above it’
    You cannot control others
    Be patient
    Find supporters
    (internal and external)
  • Keep talking
    Avoid departmental divides
    Use stakeholder meetings
    de-brief from projects
    Establish regular meetings
  • Avoid confrontation
    Never say no
    Explain consequences
    Praise positive comments
    Don’t become defensive
    Allow others to defend you
  • Empathise
    Know peoples pain
    Identify key influencers
    Show not tell
  • - Getting sign off
  • Work with the decision makers
    Avoid a committee
    Avoid on the fly compromise
    But do collaborate
    Use stakeholder interviews
    Reporting back
    The need for authority
  • Be process driven
    Explain the process upfront
    Requirement gathering
    LOTS of input during process
    Show, don’t say
    Present backed with evidence
  • User and business focused
    Avoid personal opinion
    What would users think?
    Does this meet business objectives? (established upfront)
    Use personas
    Design testing
  • Deal with feedback
    Problems not solutions
    Always ask why
    Individual feedback
    Always include user feedback
    Structure feedback with leading questions
    Report back
  • Dealing with the ‘homepage’ scenario
    The changing role
    Avoid rushing in
    Communicate simplicity
  • - Scope creep and slippage
  • Have a structure
    Statement of work
    Milestones (you and client)
    Client signoff
  • Set expectation
    How the process works
    What they will see when
    How decisions are made
  • Explain their role
    What you expect from them
    Focus on objectives
    Focus on users
    Provide content
    Identify problems not solutions
  • Work in phases
  • Fallback on charging





  • MENTION THE NEWSLETTER
  • Transcript of "Edui battling bureaucracy"

    1. 1. Presentation by Paul Boag (headscape.co.uk) | Images from: Shutterstock.com BATTLING BUREAUCRACY PAUL BOAG
    2. 2. Derek the web designing dog had lost the will to go on... I am so depressed!
    3. 3. It was time fo r Brian to reconsider his career options .. .
    4. 4. Marketing Technology
    5. 5. nts manageme was not feedback rly well particula . informed.. ll look at a y the prett colours
    6. 6. the website steering committee couldn't agree.. . I hate the what about a colour compromise? I like the blue
    7. 7. WHAT! there is an outside world?
    8. 8. what do you mean? I wa s always this size
    9. 9. The new head of the web committee promised to speed things up...
    10. 10. The new head of the web committee promised to speed things up...
    11. 11. solutions? Improving perceptions Overcoming politics Getting signoff Stopping scope creep & slippage
    12. 12. everybody loved the super powered web team...
    13. 13. Nothing is free. Not even your internal web team
    14. 14. was b team the we edly un expect l... c heerfu
    15. 15. Brian wasn't afraid to challenge the client... Great idea, but I think there is a better way.
    16. 16. Brian was excited to tell the world about the latest site they had launched... check out headscape.co.uk
    17. 17. was marketing The head of rove not to app determined e... the websit r I will neve approve t he new ER! design! NEV
    18. 18. Its depressing but accept it...
    19. 19. they might be argui ng but at least they were talking...
    20. 20. igner the w eb des with happy wasn't ient's the cl ... sugg estion
    21. 21. The web team realised they needed to emphasise with internal stakeholders... tell me how you feel?
    22. 22. the client's ego prevented him from approving the design...
    23. 23. so who here is the decision maker?
    24. 24. of the production ry websites was ve . process driven..
    25. 25. the us e objec r and bus tives iness under were the m place icros d cope. ..
    26. 26. Brian had f inally worked ou t how to av negative fe oid edback... No feedbac k? Then everyt hing must be pe rfect but I have no mouth!
    27. 27. brian regretted suggesting the homepage should change...
    28. 28. what do you mean? I was always this size
    29. 29. the client could no longer get away with anything...
    30. 30. the client didn't like surprises... what the hell!
    31. 31. client this isn't right! web designer
    32. 32. Rome wasn't build in a day
    33. 33. That is going to be expensive
    34. 34. conclusion
    35. 35. conclusion Getting signoff The decision structure Process driven User and business focused Dealing with feedback The homepage battle
    36. 36. conclusion Getting signoff The decision structure Process driven User and business focused Dealing with feedback The homepage battle Scope creep and slippage Have a project structure Set expectations Define participants role Phased development
    37. 37. conclusion Getting signoff Politics & people The decision structure Accept it Process driven Keep talking User and business focused Avoid confrontation Dealing with feedback Empathise The homepage battle Scope creep and slippage Have a project structure Set expectations Define participants role Phased development
    38. 38. conclusion Getting signoff Politics & people The decision structure Accept it Process driven Keep talking User and business focused Avoid confrontation Dealing with feedback Empathise The homepage battle Scope creep and slippage How you are perceived Have a project structure Create value Set expectations Be positive Define participants role Be the expert Phased development Communicate successes
    39. 39. Presentation by Paul Boag (headscape.co.uk) | Images from: Shutterstock.com http://boagworld.com/?p=4288 video slides right to reuse
    40. 40. Presentation by Paul Boag (headscape.co.uk) | Images from: Shutterstock.com QUESTIONS?
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