EDUCATING CLIENTS
TO SAY
YES

The Man from Del Monte he says YES!

‘Why don’t you get it?’

‘You are always saying no’

‘I am having to do your job’

A wrong relationship

The servant
The client

the butler did it

Time to change

Change the relationship
Be the expert
Be positive

Be the expert

have a methodology
http://www.flickr.com/photos/origomi/

success criteria business objectives
competitive analysis priorities
mood board user personas
user expectations site personas

Justify decisions

+
BE POSITIVE

Yes we can!

Positive about clients
http://www.flickr.com/photos/myvector/

CLIENTS
ARE NOT
STUPID

Ssshhh...
http://www.flickr.com/photos/hooiveld/

SHAPING
THE CLIENTS
ROLE
Focus on problems
Focus on business
Focus on users

‘what do you think?’
X

‘How will users react?’

Managing Feedback

politics
http://www.flickr.com/photos/vgm8383/

committees
http://www.flickr.com/photos/heandfi/

Difficult people

Existing client

No clue client

Micro manager

Marketeer

EDUCATING CLIENTS
TO SAY
YES
BOAGWORLD.COM
HEADSCAPE.CO.UK
GETSIGNOFF.COM