Ethical Frameworks for Behavioral Design

by Brad Nunnally on Mar 14, 2011

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My slides from the SxSW 2011 workshop I presented with Chris Risden (@livebysatelilte) and Nick Disabato (@nickdpi) on Behavioral Design and Persuasion.

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My slides from the SxSW 2011 workshop I presented with Chris Risden (@livebysatelilte) and Nick Disabato (@nickdpi) on Behavioral Design and Persuasion.

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Ethical Frameworks for Behavioral Design — Presentation Transcript

Ethical Frameworksfor Behavioral DesignBrad Nunnally ~ @bnunnally ~ User Experience Designer ~ SxSW 2011

What are Ethics?

It’s About Decision Making

Neither Are RIGHT or WRONG

Modifying Behavior = Manipulation

Strive to do good

Virtue Ethics

Categorical Imperative

Utilitarianism

TTiming

Altruism

Kickstarter

Ready For Zero

Many other frameworks exist

Determine Your Goals

Walk The Right Path

ReferencesPHI 110: Introduction to PhilosophyFoundation of Libertarian EthicsSchool of Humanities and SciencesNicomachean EthicsGroundwork of the Metaphysicals of MoralsUtilitarianismIntroduction of Positive PhilosophyEthics: A Graphic Designer’s Field Guide

Brad NunnallyUser Experience DesignerEmail - bnunnally@gmail.comTwitter - @bnunnallyBlog - http://www.bradsramblings.comSlideshare -

Ethical Frameworks for Behavioral Design

by Brad Nunnally on Mar 14, 2011

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Ethical Frameworks for Behavioral Design — Presentation Transcript