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Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
Choice...Gateway to Engagement - SxSW 2014
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Choice...Gateway to Engagement - SxSW 2014

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Our lives’ are full of choices, and the number of choices we get slammed with every day is overwhelming. Especially as the human experience increasingly moves into the digital space – e.g. digital ads …

Our lives’ are full of choices, and the number of choices we get slammed with every day is overwhelming. Especially as the human experience increasingly moves into the digital space – e.g. digital ads heralding four different must-have services. The days of having a small set of options have gone the way of the dodo, and sadly, this isn't for the betterment of mankind. Modern products need to pull out every trick to get their product in front of consumers, and getting their attention isn't the hard part. It's what follows that gets challenging…getting someone to buy a product?
Understanding the anatomy of a choice is crucial to surviving the new world of product design. If designers, developers and product owners can better understand how choices are made and, more importantly, why they get made, they will be better equipped to disrupt the market. This talk explores the complexity of making choices and how an environment built for choice leads to a better customer experience.

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Transcript

  • 1. Choice... The Gateway Drug to Engagement Brad Nunnally - @bnunnally Perficient XD - UX Solution Architect SxSW 2014 - Future15 #sxswchoice
  • 2. Daily Commute = 1,320 Decisions
  • 3. Decisions Desire Automation
  • 4. Technology Is Making It Worse
  • 5. Attention Environment Effort
  • 6. Attention Is A Tricky Beast "Information consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention." Herbert Simon
  • 7. Change Blindness
  • 8. Here’s The Proof
  • 9. Selective Attention
  • 10. Clarity Is Key
  • 11. Use Established Patterns
  • 12. Noisy Environments
  • 13. I Regret NOTHING!
  • 14. Required Effort
  • 15. Two Systems of Thinking
  • 16. System 1 - Assumptions
  • 17. System 2 - Rationale Thought
  • 18. Evolution of a Customer
  • 19. Little Effort As Needed
  • 20. Attention Choice Environment Effort
  • 21. design A good game is a series of interesting choices. Sid Meier Brad Nunnally
  • 22. Is Loyalty Dead?
  • 23. The loyalty rate isn't that high. I could have a big hit, then put out the next single, and they say, Oh yeah, who are you? Prove it again. - Lenny Kravitz
  • 24. Thank You! Brad Nunnally UX Solution Architect Perficient XD Email - brad.nunnally@perficient.com Twitter - @bnunnally Site - www.onestraythought.com Designing The Conversation Techniques for Successful Facilitation ! Find it on Amazon

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