ZAPPYBABY.BE
Clo Willaerts
Gent, 3 december 2008

Sanoma Magazines Belgium

Sanoma Magazines Belgium

Bnox.be

social media specialist

Zappybaby.be timeline
2000/03: launch
2005/09: acquisition by
Sanoma Magazines
2008/01: relaunch as
the social network for
young parents

What is
Zappybaby?
Zappybaby is an online
community for young
parents:
pregnancy -> 3yrs old

Profile & visitors
Profile:
young women (60% less than 34 years old)
high level of education
active (70% of them are working)
Visitors:
+/- 10k UV/day

3C model
content
community
commerce

Commerce
display advertising
site integrations
targeted e-mailings
contest sponsoring

Life stage community

The baby conspiracy 1/2

The baby conspiracy 2/2
reality bites

Social media
Zappybaby capitalizes social media tools (e.g. blogs,
photo sharing, video sharing to help young parents:
create their own content
communicate & share information
connect with each other on a local level
The Zappybaby profile pages and groups allow users to
grow their own, powerful social network

Community roles
the “one percent rule”
content creators
content curators
content consumers

Forum

Zappypedia

Editorial

People

Blogs

Photo galleries

Videos

Distributing content
navigation
“people strip” on top of
all pages (forum incl)
editorial
“keuze van”
newsletter
tag cloud

Future?
Search Engine
Optimisation: be more
findable
Tag cloud: use natural
terms
Viral potential: short
urls
Social network: groups

Thank you
http://www.bnox.be
http://www.twitter.com/bnox
http://www.slideshare.net/bnox/
http://www.linkedin.com/in/clowillaerts
http://www.last.fm/user/CloWillaerts