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Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
Zappybaby.be - a mix of editorial and user generated content
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Zappybaby.be - a mix of editorial and user generated content

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Keynote during "Studiedag Informatieontsluiting" …

Keynote during "Studiedag Informatieontsluiting"
http://www.vspw.be/opleidingen/bibliotheekschool/studiedag_informatieontsluiting

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  • 1. ZAPPYBABY.BE Clo Willaerts Gent, 3 december 2008
  • 2. Sanoma Magazines Belgium
  • 3. Sanoma Magazines Belgium
  • 4. Bnox.be
  • 5. social media specialist
  • 6. Zappybaby.be timeline 2000/03: launch 2005/09: acquisition by Sanoma Magazines 2008/01: relaunch as the social network for young parents
  • 7. What is Zappybaby? Zappybaby is an online community for young parents: pregnancy -> 3yrs old
  • 8. Profile & visitors Profile: young women (60% less than 34 years old) high level of education active (70% of them are working) Visitors: +/- 10k UV/day
  • 9. 3C model content community commerce
  • 10. Commerce display advertising site integrations targeted e-mailings contest sponsoring
  • 11. Life stage community
  • 12. The baby conspiracy 1/2
  • 13. The baby conspiracy 2/2 reality bites
  • 14. Social media Zappybaby capitalizes social media tools (e.g. blogs, photo sharing, video sharing to help young parents: create their own content communicate & share information connect with each other on a local level The Zappybaby profile pages and groups allow users to grow their own, powerful social network
  • 15. Community roles the “one percent rule” content creators content curators content consumers
  • 16. Forum
  • 17. Zappypedia
  • 18. Editorial
  • 19. People
  • 20. Blogs
  • 21. Photo galleries
  • 22. Videos
  • 23. Distributing content navigation “people strip” on top of all pages (forum incl) editorial “keuze van” newsletter tag cloud
  • 24. Future? Search Engine Optimisation: be more findable Tag cloud: use natural terms Viral potential: short urls Social network: groups
  • 25. Thank you http://www.bnox.be http://www.twitter.com/bnox http://www.slideshare.net/bnox/ http://www.linkedin.com/in/clowillaerts http://www.last.fm/user/CloWillaerts

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