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Zappybaby.be - a mix of editorial and user generated content
 

Zappybaby.be - a mix of editorial and user generated content

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Keynote during "Studiedag Informatieontsluiting"

Keynote during "Studiedag Informatieontsluiting"
http://www.vspw.be/opleidingen/bibliotheekschool/studiedag_informatieontsluiting

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    Zappybaby.be - a mix of editorial and user generated content Zappybaby.be - a mix of editorial and user generated content Presentation Transcript

    • ZAPPYBABY.BE Clo Willaerts Gent, 3 december 2008
    • Sanoma Magazines Belgium
    • Sanoma Magazines Belgium
    • Bnox.be
    • social media specialist
    • Zappybaby.be timeline 2000/03: launch 2005/09: acquisition by Sanoma Magazines 2008/01: relaunch as the social network for young parents
    • What is Zappybaby? Zappybaby is an online community for young parents: pregnancy -> 3yrs old
    • Profile & visitors Profile: young women (60% less than 34 years old) high level of education active (70% of them are working) Visitors: +/- 10k UV/day
    • 3C model content community commerce
    • Commerce display advertising site integrations targeted e-mailings contest sponsoring
    • Life stage community
    • The baby conspiracy 1/2
    • The baby conspiracy 2/2 reality bites
    • Social media Zappybaby capitalizes social media tools (e.g. blogs, photo sharing, video sharing to help young parents: create their own content communicate & share information connect with each other on a local level The Zappybaby profile pages and groups allow users to grow their own, powerful social network
    • Community roles the “one percent rule” content creators content curators content consumers
    • Forum
    • Zappypedia
    • Editorial
    • People
    • Blogs
    • Photo galleries
    • Videos
    • Distributing content navigation “people strip” on top of all pages (forum incl) editorial “keuze van” newsletter tag cloud
    • Future? Search Engine Optimisation: be more findable Tag cloud: use natural terms Viral potential: short urls Social network: groups
    • Thank you http://www.bnox.be http://www.twitter.com/bnox http://www.slideshare.net/bnox/ http://www.linkedin.com/in/clowillaerts http://www.last.fm/user/CloWillaerts