Your SlideShare is downloading. ×
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
The YouTube Generation: What about Belgium?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The YouTube Generation: What about Belgium?

2,090

Published on

The YouTube success story is merely one illustration of the remarkable changes that are taking place in the way we communicate and entertain ourselves. As broadband Internet access has become …

The YouTube success story is merely one illustration of the remarkable changes that are taking place in the way we communicate and entertain ourselves. As broadband Internet access has become increasingly available and affordable … it has fueled an insatiable hunger for video. At 93% of TVHH, Belgium's basic cable penetration is one of the highest on the planet. Clo Willaerts gives an overview of recent Belgian market numbers on web video consumption: who's watching, who's uploading and most of all: who's generating web video content.

Published in: Business, Travel
1 Comment
5 Likes
Statistics
Notes
  • Hello! Congratulations on your presentation ... Excellent work ...! Thank you for sharing. We created a group Slideshare 'KINGDOM OF BELGIUM' which aims to connect all people in the world who love the Belgium, and their presentations, documents, videos,etc.
    I referenced your slideshow in this new group. You are cordially invited to join us! Have a good day. Greetings from France. Bernard.
    http://www.slideshare.net/group/kingdom-of-belgium
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
2,090
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. The YouTube generation: what about Belgium? Clo Willaerts, 14 maart 2007
    • 2. Digital media
    • 3. Streaming media and the player war
    • 4. Broadband penetration
    • 5. Clip culture - early examples
    • 6. Citizen journalism
    • 7. Vlog
    • 8. Birth of YouTube
    • 9. YouTube growth
    • 10. Google Video
    • 11. Report: Online Video Consumption
      • Goal of the study
        • Gaining insights into the consumption, distribution and generation of online videoclips
      • Fieldwork
        • Research carried out by InSites Consulting ( www.insites-consulting.com ) during January 2007
        • The project consists of a combination of 2 data collections based on the same questionnaire
          • Belgian online population via InSites panel
          • Skynet newsletter subscribers
      • Sample profile
        • N (Skynet newsletter subscribers) = 3570
        • N (Belgian Internet users) = 1005; representative on age, gender, language, Internet frequency according to the Belgian Internet Mapping of November 2006
          • Age: 15-24: 23%; 25-34: 22%; 35-44: 25%; 45-54: 18%; 55-64: 8%; 65+: 4%
          • Gender: Male 54%; Female 46%
          • Language: Dutch 60%; French 40%
          • Internet frequency: Maximum two days a week: 29%; 3-5 days 29%; 6-7 days 42%
      • Error margin of findings: +/- 1%
    • 12. Video generation (uploading) Video distribution Video consumption Belgian Internet Population Skynet newsletter subscribers 10% 12% 61% 69% 85% 91%
    • 13. Segmentation Interest for making/broadcasting clips High Low High (no technical problems) Low technical barriers Low (technical problems) Generator Generator Generator Belgian Internet Population Skynet newsletter subscribers N (Skynet newsletter) = 3570 N (InSites panel) = 1005
    • 14. The couch watcher
    • 15. The generator
    • 16. The unenthusiast
    • 17. The enthusiast fun seeker
    • 18. Q: Which channels? Significant difference (99%) Generator Filter: only people who have ever watched online video clips N (InSites panel) = 853 N (Skynet newsletter) = 3231
    • 19. Q: Length of video clips? Significant difference (99%) Generator Filter: only people who have ever watched online video clips N (InSites panel) = 853 N (Skynet newsletter) = 3231
    • 20. Q: Which online video services? Significant difference (99%) Generator Filter: only people who have ever watched online video clips N (InSites panel) = 853 N (Skynet newsletter) = 3231
    • 21. Q: Which type of video clips? Significant difference (99%) Generator Filter: only people who have ever watched online video clips N (InSites panel) = 853 N (Skynet newsletter) = 3231
    • 22. Q: How do you watch clips? Significant difference (99%) Generator Filter: only people who have ever watched online video clips N (InSites panel) = 853 N (Skynet newsletter) = 3231
    • 23. Q: Where do you watch? Significant difference (99%) Generator Filter: only people who have ever watched online video clips N (InSites panel) = 853 N (Skynet newsletter) = 3231
    • 24. Q: Actions with clips? Significant difference (99%) Generator Filter: only people who have ever watched online video clips N (InSites panel) = 853 N (Skynet newsletter) = 3231
    • 25. Q: Uploaded clips, self made? Significant difference (99%) Generator Filter: Only if ever uploaded video clips N (Skynet newsletter) = 428 N (InSites panel) = 103
    • 26. Q: Advertising in clips irritating? Filter: only respondents knowing a particular advertising means Significant difference (99%) Generator Top 2 scores irritation
    • 27. Thank you
      • Clo Willaerts
      • [email_address]

    ×