Women rule the social web

Women rulethe social web Clo Willaerts (@bnox) SocialMediaForum.be 24/06/2011

Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk

Internet as life management tool64.7% moms say their family and home routine would be disrupted if the Internet were taken away for one weekSource: http://www.burstmedia.com/research/research.asp

Rise of mobile web35.2%of all moms say they frequently access the Internet on new technology gadgets such as tablets, smart phones and netbooksSource: http://www.burstmedia.com/research/research.asp

Source: http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/

Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx

Women drive the social webSource: Pew Research Centers Internet & American Life Social Network Site survey Nov 2010

Women drive the social web

What about Belgium?Online quantitative Sanoma Media survey about the life of contemporary womenFocus on food/fashion/beautyN = 3,000 Belgian womenLaunch on 1 September 2011

Profile on social platform?62.60% OUI70.90% JA

Which social platform?None of these 0,2% Hyves 1,1% Plaxo 0,8% Hi5 2,2% Skyrock 3,1% Twitter 4,1% MySpace 5,7% LinkedIn 9,9% Netlog 18% Facebook 97,8% 0 20 40 60 80 100

48,50%of 25-34yr old women visit social platforms daily

63%of -25yr old women visit social platforms daily

30%of -25yr old women cant imagine life without social

Getting organized33.7%of moms 18-34 most prefer sites like Facebook and Twitter to help keep the family and household organizedSource: http://www.burstmedia.com/research/research.asp

Niche websites focused on a specific topic are the preferred site type (28.0%) with moms 35-54Source: http://www.burstmedia.com/research/research.asp

Source: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Women_on_the_Web_How_Women_are_Shaping_the_Inte

Women on Facebook

Women on Facebook62% of activity in terms of messages, updates and comments71% of thedaily fan activityWomenhave 8% more Facebook friends on average than men,spend more time on the site.Source: http://www.forbes.com/2010/04/26/popular-social-networking-sites-forbes-wo%20man-time-facebook-twitter.html

85%of women are annoyed by most Facebook friends Source:Eversave Survey Reveals Secret Facebook Opinions and Habits of Women

http://www.youtube.com/watch?v=9gfg1OwAO2E

Relationship status

Birthdays

Pictures

Flair FashionTag http://apps.facebook.com/flairfashiontag/

Casual Gaminghttp://www.singlegrain.com/blog/social-gaming-the-good-the-bad-the-ugly/

Source: http://blog.hubspot.com/blog/tabid/6307/bid/5987/Data-Shows-On-Twitter-Women-Are-More-Social.aspx

Source: http://blog.hubspot.com/blog/tabid/6307/bid/6365/He-Tweeted-She-Tweeted-Men-vs-Women-On-Twitter-Infographic.aspx

Source: http://www.briansolis.com/2010/08/influence-is-bliss-the-gender-divide-of-influence-on-twitter/

@ClijstersKim 104,259 followers

@vpieters 194,164 followers

Female purchasing power

Online shopping

23,90% of 25-34 yr old womenuse social media to avoid bad buys

Peer recommendations

Reviews

Social commerce

F-commerce

Extreme customer care

GrouponSource: http://www.grouponworks.com/why-groupon/demographics

Product testing

conversity.be/blog

Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox

http://www.conversity.be	173
http://blog.websourcing.fr	34
http://twitter.com	25
http://www.conseilsmarketing.com	13
http://www.conseilsmarketing.fr	10
url_unknown	9
http://paper.li	5
http://www.netvibes.com	3
http://bundlr.com	2

Women rule the social web

by Clo Willaerts on Jun 24, 2011

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