Women rule the social web
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My slides for today's SocialMediaForum.be in Méridien, Brussels. Contains sneak preview of Sanoma Media's I'm Every Women research on the role and impact of internet in Belgian women's lives.

My slides for today's SocialMediaForum.be in Méridien, Brussels. Contains sneak preview of Sanoma Media's I'm Every Women research on the role and impact of internet in Belgian women's lives.

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Women rule the social web Presentation Transcript

  • 1. Women rulethe social web Clo Willaerts (@bnox) SocialMediaForum.be 24/06/2011
  • 2. Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  • 3. Internet as life management tool64.7% moms say their family and home routine would be disrupted if the Internet were taken away for one weekSource: http://www.burstmedia.com/research/research.asp
  • 4. Rise of mobile web35.2%of all moms say they frequently access the Internet on new technology gadgets such as tablets, smart phones and netbooksSource: http://www.burstmedia.com/research/research.asp
  • 5. Source: http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/
  • 6. Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx
  • 7. Women drive the social webSource: Pew Research Centers Internet & American Life Social Network Site survey Nov 2010
  • 8. Women drive the social web
  • 9. What about Belgium?Online quantitative Sanoma Media survey about the life of contemporary womenFocus on food/fashion/beautyN = 3,000 Belgian womenLaunch on 1 September 2011
  • 10. Profile on social platform?62.60% OUI70.90% JA
  • 11. Which social platform?None of these 0,2% Hyves 1,1% Plaxo 0,8% Hi5 2,2% Skyrock 3,1% Twitter 4,1% MySpace 5,7% LinkedIn 9,9% Netlog 18% Facebook 97,8% 0 20 40 60 80 100
  • 12. 48,50%of 25-34yr old women visit social platforms daily
  • 13. 63%of -25yr old women visit social platforms daily
  • 14. 30%of -25yr old women cant imagine life without social
  • 15. Getting organized33.7%of moms 18-34 most prefer sites like Facebook and Twitter to help keep the family and household organizedSource: http://www.burstmedia.com/research/research.asp
  • 16. Niche websites focused on a specific topic are the preferred site type (28.0%) with moms 35-54Source: http://www.burstmedia.com/research/research.asp
  • 17. Source: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Women_on_the_Web_How_Women_are_Shaping_the_Inte
  • 18. Women on Facebook
  • 19. Women on Facebook62% of activity in terms of messages, updates and comments71% of thedaily fan activityWomenhave 8% more Facebook friends on average than men,spend more time on the site.Source: http://www.forbes.com/2010/04/26/popular-social-networking-sites-forbes-wo%20man-time-facebook-twitter.html
  • 20. 85%of women are annoyed by most Facebook friends Source:Eversave Survey Reveals Secret Facebook Opinions and Habits of Women
  • 21. http://www.youtube.com/watch?v=9gfg1OwAO2E
  • 22. Relationship status
  • 23. Birthdays
  • 24. Pictures
  • 25. Flair FashionTag http://apps.facebook.com/flairfashiontag/
  • 26. Apps
  • 27. Casual Gaminghttp://www.singlegrain.com/blog/social-gaming-the-good-the-bad-the-ugly/
  • 28. Source: http://blog.hubspot.com/blog/tabid/6307/bid/5987/Data-Shows-On-Twitter-Women-Are-More-Social.aspx
  • 29. Source: http://blog.hubspot.com/blog/tabid/6307/bid/6365/He-Tweeted-She-Tweeted-Men-vs-Women-On-Twitter-Infographic.aspx
  • 30. Source: http://www.briansolis.com/2010/08/influence-is-bliss-the-gender-divide-of-influence-on-twitter/
  • 31. @ClijstersKim 104,259 followers
  • 32. @vpieters 194,164 followers
  • 33. Female purchasing power
  • 34. Online shopping
  • 35. 23,90% of 25-34 yr old womenuse social media to avoid bad buys
  • 36. Peer recommendations
  • 37. Reviews
  • 38. Social commerce
  • 39. F-commerce
  • 40. Extreme customer care
  • 41. GrouponSource: http://www.grouponworks.com/why-groupon/demographics
  • 42. Product testing
  • 43. conversity.be/blog
  • 44. Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox