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Women rulethe social web      Clo Willaerts (@bnox) SocialMediaForum.be 24/06/2011
Business bookVersions:• The Conversity Model  Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum ...
Internet as life management tool64.7%    moms say their family and home routine would be    disrupted if the Internet were...
Rise of mobile web35.2%of all moms say they frequently access the Internet on new   technology gadgets such as tablets, sm...
Source: http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/
Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx
Women drive the social webSource: Pew Research Centers Internet & American Life Social Network Site survey Nov 2010
Women drive the social web
What about Belgium?Online quantitative Sanoma Media survey about the life of contemporary womenFocus on  food/fashion/beau...
Profile on social platform?62.60% OUI70.90% JA
Which social platform?None of these 0,2%       Hyves 1,1%       Plaxo 0,8%         Hi5 2,2%     Skyrock 3,1%      Twitter ...
48,50%of 25-34yr old women visit social platforms daily
63%of -25yr old women visit social platforms daily
30%of -25yr old women cant imagine life without social
Getting organized33.7%of moms 18-34 most prefer sites like Facebook and Twitter   to help keep the family and household or...
Niche websites focused on a specific topic  are the preferred site type (28.0%) with  moms 35-54Source: http://www.burstme...
Source: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Women_on_the_Web_How_Women_are_Shaping_the_Inte
Women on Facebook
Women on Facebook62% of activity in terms of messages,     updates and comments71% of thedaily fan activityWomenhave 8% mo...
85%of women are annoyed             by most Facebook friends                               Source:Eversave Survey Reveals ...
http://www.youtube.com/watch?v=9gfg1OwAO2E
Relationship status
Birthdays
Pictures
Flair FashionTag     http://apps.facebook.com/flairfashiontag/
Apps
Casual Gaminghttp://www.singlegrain.com/blog/social-gaming-the-good-the-bad-the-ugly/
Source: http://blog.hubspot.com/blog/tabid/6307/bid/5987/Data-Shows-On-Twitter-Women-Are-More-Social.aspx
Source: http://blog.hubspot.com/blog/tabid/6307/bid/6365/He-Tweeted-She-Tweeted-Men-vs-Women-On-Twitter-Infographic.aspx
Source: http://www.briansolis.com/2010/08/influence-is-bliss-the-gender-divide-of-influence-on-twitter/
@ClijstersKim 104,259 followers
@vpieters 194,164 followers
Female purchasing power
Online shopping
23,90%      of 25-34 yr old womenuse social media to avoid bad buys
Peer recommendations
Reviews
Social commerce
F-commerce
Extreme customer care
GrouponSource: http://www.grouponworks.com/why-groupon/demographics
Product testing
conversity.be/blog
Thank you very much!              @bnox Clo.willaerts@sanomamedia.be       slideshare.net/bnox
Women rule the social web
Women rule the social web
Women rule the social web
Women rule the social web
Women rule the social web
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Women rule the social web

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My slides for today's SocialMediaForum.be in Méridien, Brussels. Contains sneak preview of Sanoma Media's I'm Every Women research on the role and impact of internet in Belgian women's lives.

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Transcript of "Women rule the social web"

  1. 1. Women rulethe social web Clo Willaerts (@bnox) SocialMediaForum.be 24/06/2011
  2. 2. Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  3. 3. Internet as life management tool64.7% moms say their family and home routine would be disrupted if the Internet were taken away for one weekSource: http://www.burstmedia.com/research/research.asp
  4. 4. Rise of mobile web35.2%of all moms say they frequently access the Internet on new technology gadgets such as tablets, smart phones and netbooksSource: http://www.burstmedia.com/research/research.asp
  5. 5. Source: http://blog.nielsen.com/nielsenwire/online_mobile/for-social-networking-women-use-mobile-more-than-men/
  6. 6. Source: http://tag.microsoft.com/community/tag-blog-item/11-03-21/The_Growth_of_Mobile_Marketing_and_Tagging.aspx
  7. 7. Women drive the social webSource: Pew Research Centers Internet & American Life Social Network Site survey Nov 2010
  8. 8. Women drive the social web
  9. 9. What about Belgium?Online quantitative Sanoma Media survey about the life of contemporary womenFocus on food/fashion/beautyN = 3,000 Belgian womenLaunch on 1 September 2011
  10. 10. Profile on social platform?62.60% OUI70.90% JA
  11. 11. Which social platform?None of these 0,2% Hyves 1,1% Plaxo 0,8% Hi5 2,2% Skyrock 3,1% Twitter 4,1% MySpace 5,7% LinkedIn 9,9% Netlog 18% Facebook 97,8% 0 20 40 60 80 100
  12. 12. 48,50%of 25-34yr old women visit social platforms daily
  13. 13. 63%of -25yr old women visit social platforms daily
  14. 14. 30%of -25yr old women cant imagine life without social
  15. 15. Getting organized33.7%of moms 18-34 most prefer sites like Facebook and Twitter to help keep the family and household organizedSource: http://www.burstmedia.com/research/research.asp
  16. 16. Niche websites focused on a specific topic are the preferred site type (28.0%) with moms 35-54Source: http://www.burstmedia.com/research/research.asp
  17. 17. Source: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/Women_on_the_Web_How_Women_are_Shaping_the_Inte
  18. 18. Women on Facebook
  19. 19. Women on Facebook62% of activity in terms of messages, updates and comments71% of thedaily fan activityWomenhave 8% more Facebook friends on average than men,spend more time on the site.Source: http://www.forbes.com/2010/04/26/popular-social-networking-sites-forbes-wo%20man-time-facebook-twitter.html
  20. 20. 85%of women are annoyed by most Facebook friends Source:Eversave Survey Reveals Secret Facebook Opinions and Habits of Women
  21. 21. http://www.youtube.com/watch?v=9gfg1OwAO2E
  22. 22. Relationship status
  23. 23. Birthdays
  24. 24. Pictures
  25. 25. Flair FashionTag http://apps.facebook.com/flairfashiontag/
  26. 26. Apps
  27. 27. Casual Gaminghttp://www.singlegrain.com/blog/social-gaming-the-good-the-bad-the-ugly/
  28. 28. Source: http://blog.hubspot.com/blog/tabid/6307/bid/5987/Data-Shows-On-Twitter-Women-Are-More-Social.aspx
  29. 29. Source: http://blog.hubspot.com/blog/tabid/6307/bid/6365/He-Tweeted-She-Tweeted-Men-vs-Women-On-Twitter-Infographic.aspx
  30. 30. Source: http://www.briansolis.com/2010/08/influence-is-bliss-the-gender-divide-of-influence-on-twitter/
  31. 31. @ClijstersKim 104,259 followers
  32. 32. @vpieters 194,164 followers
  33. 33. Female purchasing power
  34. 34. Online shopping
  35. 35. 23,90% of 25-34 yr old womenuse social media to avoid bad buys
  36. 36. Peer recommendations
  37. 37. Reviews
  38. 38. Social commerce
  39. 39. F-commerce
  40. 40. Extreme customer care
  41. 41. GrouponSource: http://www.grouponworks.com/why-groupon/demographics
  42. 42. Product testing
  43. 43. conversity.be/blog
  44. 44. Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox
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