http://www.flickr.com/photos/jr_benzel/

With great apps
comes great responsibility
Clo Willaerts
#appsforenergy 18 Octobe...
Hello!
My name is Clo Willaerts
I’m not exactly
“an app person”
Personally, I like hybrid apps best
5 things
I’d like to share with you
The world’s biggest Facebook Page
Showrooming and Instant Opinion
#1

Optimise your “digital hub” for
search, social, mobile
Photo sharing: mobile first
e.g. Instagram
50/50 desktop/mobile
e.g. Pinterest
Desktop driven
e.g. Tumblr
Images as social objects in a
constantly changing environment
#2

Avoid visual spam
and Facebook candy
Video sharing
e.g. Vine
Video sharing
e.g. YouTube
Shamers and disaster tourists
Profiling & Reputation Business
#3

Little Brothers:
Stop it right there
Location based apps
Example: Foursquare
Advertising based on your set, and
your settings
Example: Kinect players
Example: applying for a bank loan
#4

Gadgets can’t lie
More sensors, more input
Example: mood detection
BRB updating my house...
#5

Ask yourself:
“Where’s the pain?”
conversity.be/blog
These slides: slideshare.net/bnox
Thank you!
With great apps comes great responsibility
With great apps comes great responsibility
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With great apps comes great responsibility

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My slides for the keynote @appsforenergy. Thoughts about apps and Big Data versus online privacy.

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With great apps comes great responsibility

  1. 1. http://www.flickr.com/photos/jr_benzel/ With great apps comes great responsibility Clo Willaerts #appsforenergy 18 October 2013
  2. 2. Hello! My name is Clo Willaerts
  3. 3. I’m not exactly “an app person”
  4. 4. Personally, I like hybrid apps best
  5. 5. 5 things I’d like to share with you
  6. 6. The world’s biggest Facebook Page
  7. 7. Showrooming and Instant Opinion
  8. 8. #1 Optimise your “digital hub” for search, social, mobile
  9. 9. Photo sharing: mobile first e.g. Instagram
  10. 10. 50/50 desktop/mobile e.g. Pinterest
  11. 11. Desktop driven e.g. Tumblr
  12. 12. Images as social objects in a constantly changing environment
  13. 13. #2 Avoid visual spam and Facebook candy
  14. 14. Video sharing e.g. Vine
  15. 15. Video sharing e.g. YouTube
  16. 16. Shamers and disaster tourists
  17. 17. Profiling & Reputation Business
  18. 18. #3 Little Brothers: Stop it right there
  19. 19. Location based apps Example: Foursquare
  20. 20. Advertising based on your set, and your settings
  21. 21. Example: Kinect players
  22. 22. Example: applying for a bank loan
  23. 23. #4 Gadgets can’t lie
  24. 24. More sensors, more input Example: mood detection
  25. 25. BRB updating my house...
  26. 26. #5 Ask yourself: “Where’s the pain?”
  27. 27. conversity.be/blog
  28. 28. These slides: slideshare.net/bnox Thank you!
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