What is The Conversity Model?
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What is The Conversity Model?

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My slides for today's keynote speech at Howest, Kortrijk.

My slides for today's keynote speech at Howest, Kortrijk.

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What is The Conversity Model? What is The Conversity Model? Presentation Transcript

  • What is “The Conversity Model”? Clo Willaerts @bnox Howest, 23 May 2011
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • Microblogging
  • Flashmob
  • Create buzz
  • Facebook novella
  • Putting “social” in front of everything
  • Confusing“social media” with “social networks”
  • Definition: social networks  connecting  contacts  profile page  relationship is mutual (≠ social media)  E.g.: Facebook, Netlog, Skyrock, LinkedIn and Hyves11
  • Facebook
  • Netlog
  • LinkedIn
  • Definition: social media  media  publishing  sharing  relationship is non reciprocal (≠ social networks)  E.g.: Facebook, Twitter, Flickr, YouTube and blogs15
  • YouTube Trends Dashboard
  • Flickr
  • Twitter
  • Facebook
  • Facebook in Belgium Total Facebook Users: 4 120 640 Penetration of population: 39.53% Penetration of online pop.: 50.79%
  • Facebook21
  • Facebook Profile
  • Facebook Group
  • Facebook Page
  • Social media stars in Belgium
  • What do social media havethat other media havent got? larger user volumes higher user engagement virality / power to mobilise really detailed analytics
  • Your audience
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • Monitoring: local search?
  • Listening & monitoring
  • http://www.flickr.com/photos/stevepj2009/3475090673/
  • To catch a lead in mid-air
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • “Gulf Oil Spill” #1 Trend on Twitter in 2010
  • Content decay
  • The Big Five by sQills for P&G
  • Conversation tactics
  • Give them something to talk about:YT webvideos Pantene Aqua Light
  • Blogstorm
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • What are your How will you objectives? measure succes?• Coolness factor • ???• Branding/awareness • Mentions• Traffic to website • Referrers• Relationship • Insights, optins marketing • Sales, prospects,• Sales referrals
  • KPI branding:FITagency Twitter background
  • KPI web traffic
  • Page Contests photo contests, video contests, design contests, logo contests, essay-based contests
  • Trigger: life stage
  • Flash sales
  • Active evaluation phase
  • Peer recommendations
  • Social graph recommendations
  • Social commerce
  • F-commerce
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • Social CRM
  • Future trends?
  • Mobile: explicit data
  • Mobile: implicit data • where you are (closest store) • what time it is (opening hours) • log (how often youve been there) • your social graph (what your friends like)
  • This presentation:Http://www.slideshare.net/bnox Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog