What is The Conversity Model?

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My slides for today's keynote speech at Howest, Kortrijk.

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What is The Conversity Model?

  1. What is “The Conversity Model”? Clo Willaerts @bnox Howest, 23 May 2011
  2. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  3. Microblogging
  4. Flashmob
  5. Create buzz
  6. Facebook novella
  7. Putting “social” in front of everything
  8. Confusing“social media” with “social networks”
  9. Definition: social networks  connecting  contacts  profile page  relationship is mutual (≠ social media)  E.g.: Facebook, Netlog, Skyrock, LinkedIn and Hyves11
  10. Facebook
  11. Netlog
  12. LinkedIn
  13. Definition: social media  media  publishing  sharing  relationship is non reciprocal (≠ social networks)  E.g.: Facebook, Twitter, Flickr, YouTube and blogs15
  14. YouTube Trends Dashboard
  15. Flickr
  16. Twitter
  17. Facebook
  18. Facebook in Belgium Total Facebook Users: 4 120 640 Penetration of population: 39.53% Penetration of online pop.: 50.79%
  19. Facebook21
  20. Facebook Profile
  21. Facebook Group
  22. Facebook Page
  23. Social media stars in Belgium
  24. What do social media havethat other media havent got? larger user volumes higher user engagement virality / power to mobilise really detailed analytics
  25. Your audience
  26. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  27. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  28. Monitoring: local search?
  29. Listening & monitoring
  30. http://www.flickr.com/photos/stevepj2009/3475090673/
  31. To catch a lead in mid-air
  32. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  33. “Gulf Oil Spill” #1 Trend on Twitter in 2010
  34. Content decay
  35. The Big Five by sQills for P&G
  36. Conversation tactics
  37. Give them something to talk about:YT webvideos Pantene Aqua Light
  38. Blogstorm
  39. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  40. What are your How will you objectives? measure succes?• Coolness factor • ???• Branding/awareness • Mentions• Traffic to website • Referrers• Relationship • Insights, optins marketing • Sales, prospects,• Sales referrals
  41. KPI branding:FITagency Twitter background
  42. KPI web traffic
  43. Page Contests photo contests, video contests, design contests, logo contests, essay-based contests
  44. Trigger: life stage
  45. Flash sales
  46. Active evaluation phase
  47. Peer recommendations
  48. Social graph recommendations
  49. Social commerce
  50. F-commerce
  51. OBSERVATIONCONVERSATION CONVERSION INNOVATION
  52. Social CRM
  53. Future trends?
  54. Mobile: explicit data
  55. Mobile: implicit data • where you are (closest store) • what time it is (opening hours) • log (how often youve been there) • your social graph (what your friends like)
  56. This presentation:Http://www.slideshare.net/bnox Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog

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