Trusted Filters

Trusted Filters Clo Willaerts Zepposfestival 29 Oct 2010

About.me/clo

Information Overload
“ One of the effects of living with electronic information is that we live habitually in a sate of information overload . There’s always more than you can cope.”
Marshall McLuhan, 1967

Electric information (= digital data and content distribution) has radically reduced the cost of creating, storing and sharing information.
Alvin Toffler, 1970s

"By dramatically reducing the cost of creating, storing, and sharing information, computer networks have placed far more information within our reach than we ever had access to before.”
From “The Shallows: What the Internet Is Doing to Our Brains” by Nicholas Carr

Filter Failure
“ It’s not Information Overload. It’s Filter Failure.”
Clay Shirky, 2008

Filter Failure: solutions
Radical - Luddites
Algorhythm - Google Search
Human filter - network curators
Friend filters - social graph
Trusted filters - editorial

Radical - Luddites
Just turn off your pc.
The real problem is:
life in a crowded digital world (= your outer world)
finding a space apart for the mind. (= your inner world)

Human filters - Curators
Curator:
“ A person who manages, administers or organizes a collection, either independently or employed by a museum, library, archive or zoo.”
(Wiktionary)

Sharers
“ Power comes from sharing information, not hoarding it. The Web is also a gift economy. To gain influence and status, you have to give away your expertise and content. And you must do it quickly; if you don’t, someone else will beat you to the punch—and garner the credit that might have been yours.”
Gary Hamel, September 2010 blog post on managementexchange.com

Social media
"Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
Brian Solis in "Engage"

Human filters
filter out the noise from all the consumer media and mainstream media, and
present to you only the most interesting bits.

Friend filters - social graph
“ Social graph”: first used by Facebook's Mark Zuckerberg in 2007
the social network of online relationships between people.
Examples:
http://paper.li/bnox
FlipBoard for iPad

Trusted filter - editorial
curate relevant market & trend information
key concept = trust

Other tactics
Trusted Filter
Friendly expert
Storytelling
Passionate pro

Thank you c. [email_address] .be http://www. conversity .be

Trusted Filters

by Clo Willaerts on Oct 30, 2010

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