The social web for the rest of us, with city of Mechelen as the shining example
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The social web for the rest of us, with city of Mechelen as the shining example

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The social web for the rest of us, with city of Mechelen as the shining example The social web for the rest of us, with city of Mechelen as the shining example Presentation Transcript

  • The Social Web for the rest of us (ft. the city of Mechelen as a shining example) Clo Willaerts (@bnox) Jong Voka Mechelen, 20/09/2011 Pic credit: Gil Plaquet http://www.flickr.com/photos/plaquet/
  •  
  • Business book
    • Versions:
    • The Conversity Model Het Conversity Model
    • ePub , Kindle
    • Publishers:
    • Lannoo Campus (BE)
    • Spectrum (NL)
    • Amazon.com/co.uk
  • Mechelen! Mechelen!
  • Facebook.com/stadmechelen
  • Facebook : first impression
  • Facebook in Belgium Users: 4 357 480 UV/mo: 6,2M Most popular Belgian page:
  • Facebook: personal profile
  • Why use Facebook?
    • 1) customer communication: social interaction, customer feedback
    • 2) brand exposure: brands ecosystem
    • 3) traffic to your website (limited effect)
  •  
  • Case: BMW BeLux page
  • Case: oordopjes group
  • Tip for profiles: circlehack.com
  • Tip for pages: Fangager.com
  • #mechelen on Twitter
  • Twitter : first impression
  • Why use Twitter?
    • 1) customer communication: monitoring & managing conversations
    • 2) brand exposure: impact is = what you can get others to say about you
  • Twitter users
  • Twitter in Belgium
  • case: @telenet
  • case: @flandersdc
  • Tip: Who To Follow + manageflitter
  • Youtube.com/stadmechelen
  • YouTube : first impression
  • Why use YouTube?
    • excellent for SEO purposes
    • strong branding capabilities
    • responding to customer complaints
  • Case: LVDE testimonials
  • Tip: YouTube editor
  • Flickr.com/stadmechelen
  • Flickr : first impression Pic credit: muha... http://www.flickr.com/photos/muha/
  • Why use Flickr?
    • Flickr is very much indexed in search engines
    • creative commons (copyright & licensing)
  • Case: Maline Graphique
  • Stad Mechelen on LinkedIn
  • LinkedIn : first impression
  • Why use LinkedIn?
    • 1) profile: great for personal branding & vanity searches
    • 2) groups: position yourself as an expert
    • 3) company profiles: employer branding & hiring
  • Tip: job change notifier
  • Google+ first impression
  • Keep learning: conversity.be/blog
  • Thank you very much! @bnox [email_address] slideshare.net/bnox