The social web for the rest of us, with city of Mechelen as the shining example

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The social web for the rest of us, with city of Mechelen as the shining example

  1. 1. The Social Web for the rest of us (ft. the city of Mechelen as a shining example) Clo Willaerts (@bnox) Jong Voka Mechelen, 20/09/2011 Pic credit: Gil Plaquet http://www.flickr.com/photos/plaquet/
  2. 3. Business book <ul><li>Versions: </li></ul><ul><li>The Conversity Model Het Conversity Model </li></ul><ul><li>ePub , Kindle </li></ul><ul><li>Publishers: </li></ul><ul><li>Lannoo Campus (BE) </li></ul><ul><li>Spectrum (NL) </li></ul><ul><li>Amazon.com/co.uk </li></ul>
  3. 4. Mechelen! Mechelen!
  4. 5. Facebook.com/stadmechelen
  5. 6. Facebook : first impression
  6. 7. Facebook in Belgium Users: 4 357 480 UV/mo: 6,2M Most popular Belgian page:
  7. 8. Facebook: personal profile
  8. 9. Why use Facebook? <ul><li>1) customer communication: social interaction, customer feedback </li></ul><ul><li>2) brand exposure: brands ecosystem </li></ul><ul><li>3) traffic to your website (limited effect) </li></ul>
  9. 11. Case: BMW BeLux page
  10. 12. Case: oordopjes group
  11. 13. Tip for profiles: circlehack.com
  12. 14. Tip for pages: Fangager.com
  13. 15. #mechelen on Twitter
  14. 16. Twitter : first impression
  15. 17. Why use Twitter? <ul><li>1) customer communication: monitoring & managing conversations </li></ul><ul><li>2) brand exposure: impact is = what you can get others to say about you </li></ul>
  16. 18. Twitter users
  17. 19. Twitter in Belgium
  18. 20. case: @telenet
  19. 21. case: @flandersdc
  20. 22. Tip: Who To Follow + manageflitter
  21. 23. Youtube.com/stadmechelen
  22. 24. YouTube : first impression
  23. 25. Why use YouTube? <ul><li>excellent for SEO purposes </li></ul><ul><li>strong branding capabilities </li></ul><ul><li>responding to customer complaints </li></ul>
  24. 26. Case: LVDE testimonials
  25. 27. Tip: YouTube editor
  26. 28. Flickr.com/stadmechelen
  27. 29. Flickr : first impression Pic credit: muha... http://www.flickr.com/photos/muha/
  28. 30. Why use Flickr? <ul><li>Flickr is very much indexed in search engines </li></ul><ul><li>creative commons (copyright & licensing) </li></ul>
  29. 31. Case: Maline Graphique
  30. 32. Stad Mechelen on LinkedIn
  31. 33. LinkedIn : first impression
  32. 34. Why use LinkedIn? <ul><li>1) profile: great for personal branding & vanity searches </li></ul><ul><li>2) groups: position yourself as an expert </li></ul><ul><li>3) company profiles: employer branding & hiring </li></ul>
  33. 35. Tip: job change notifier
  34. 36. Google+ first impression
  35. 37. Keep learning: conversity.be/blog
  36. 38. Thank you very much! @bnox [email_address] slideshare.net/bnox

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