The social web for the rest of us, with city of Mechelen as the shining example

The Social Web for the rest of us (ft. the city of Mechelen as a shining example) Clo Willaerts (@bnox) Jong Voka Mechelen, 20/09/2011 Pic credit: Gil Plaquet http://www.flickr.com/photos/plaquet/

Business book
Versions:
The Conversity Model Het Conversity Model
ePub , Kindle
Publishers:
Lannoo Campus (BE)
Spectrum (NL)
Amazon.com/co.uk

Mechelen! Mechelen!

Facebook.com/stadmechelen

Facebook : first impression

Facebook in Belgium Users: 4 357 480 UV/mo: 6,2M Most popular Belgian page:

Facebook: personal profile

Why use Facebook?
1) customer communication: social interaction, customer feedback
2) brand exposure: brands ecosystem
3) traffic to your website (limited effect)

Case: BMW BeLux page

Case: oordopjes group

Tip for profiles: circlehack.com

Tip for pages: Fangager.com

#mechelen on Twitter

Twitter : first impression

Why use Twitter?
1) customer communication: monitoring & managing conversations
2) brand exposure: impact is = what you can get others to say about you

Twitter users

Twitter in Belgium

case: @telenet

case: @flandersdc

Tip: Who To Follow + manageflitter

Youtube.com/stadmechelen

YouTube : first impression

Why use YouTube?
excellent for SEO purposes
strong branding capabilities
responding to customer complaints

Case: LVDE testimonials

Tip: YouTube editor

Flickr.com/stadmechelen

Flickr : first impression Pic credit: muha... http://www.flickr.com/photos/muha/

Why use Flickr?
Flickr is very much indexed in search engines
creative commons (copyright & licensing)

Case: Maline Graphique

Stad Mechelen on LinkedIn

LinkedIn : first impression

Why use LinkedIn?
1) profile: great for personal branding & vanity searches
2) groups: position yourself as an expert
3) company profiles: employer branding & hiring

Tip: job change notifier

Google+ first impression

Keep learning: conversity.be/blog

Thank you very much! @bnox [email_address] slideshare.net/bnox

The social web for the rest of us, with city of Mechelen as the shining example

by Clo Willaerts on Sep 20, 2011

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