The Human Web

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What is the difference between online communities, social media and social networks? And how come that organisations keep grappling with them?

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The Human Web

  1. 1. The human web On online communities, social media, social networks and the difference between the three Clo Willaerts, 3 Jan 2009 Guest Lecture @ KHLim, Lichtaart
  2. 2. Clo Willaerts? Sanoma Magazines Belgium http://www.bnox.be brusselsgirlgeekdinner. be
  3. 3. Sanoma Magazines Belgium
  4. 4. Sanoma Magazines Belgium
  5. 5. 1999: Cluetrain Manifesto • http://www.cluetrain.com/ • Markets are conversations and the Internet is a facilitator of one of the grandest, most global of those conversations. • “Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.”
  6. 6. Definition: online community An online community is a group of people with a common interest along with an online infrastructure that allows its members to create value for themselves and the group as a whole. Examples: the wikipedia community, Limewire, groups/fan pages on Facebook, Quakenet, Runescape, Slashdot, Digg, Fark, Deviantart
  7. 7. Strong communities
  8. 8. www.zappybaby.be “life stage” community •pregnancy, •birth, •babies, •toddlers.
  9. 9. The baby conspiracy 1/2
  10. 10. The baby conspiracy 2/2
  11. 11. Content: schisis
  12. 12. Definition: social media Social media are the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. Examples: blogs, Flickr, twitter, Facebook, Youtube
  13. 13. Social media starfish
  14. 14. Decentralised publishing model
  15. 15. Power shift
  16. 16. The echo chamber
  17. 17. Money shift
  18. 18. The real reason go where the consumers are: social media websites natural search results search engine bots like social media!
  19. 19. Corporate policies Air Force: http:// www.webinknow.com/ 2008/12/the-us-air- force-armed-with- social-media.html Intel: http:// www.intel.com/sites/ sitewide/en_US/social- media.htm
  20. 20. Humo blogs
  21. 21. Flair blogs
  22. 22. Content: the 1% rule (but that’s ok)
  23. 23. Zappybaby parent blogs
  24. 24. Zappybaby baby video’s
  25. 25. Definition: social networking services Social networking services give users the tools to connect with each other and communicate. Examples: Bebo, Facebook, Friendster, Habbo, Hyves, Last.fm, Linkedin, MySpace, Netlog, Orkut, Skyrock, tribe.net
  26. 26. Traffic (US)
  27. 27. Traffic (UK)
  28. 28. Traffic (Facebook, BE)
  29. 29. Facebook vs corporate 1/3
  30. 30. Facebook vs corporate 2/3
  31. 31. Facebook vs corporate 3/3
  32. 32. Online = real world = online
  33. 33. http://www.slideshare.net/TrendsSpotting/social-media- influencers-predictions-2009-by-trendsspotting-presentation? type=powerpoint
  34. 34. Humo fanpage
  35. 35. Humo group
  36. 36. Story group
  37. 37. Flair friend
  38. 38. What about Twitter? Each day 5 to 10 thousand new people join Twitter. Current estimates of total users top out around 5 million. http://cdnqa.hubteam.com/ State_of_the_Twittersphere_by_HubSpot_ Q4-2008.pdf
  39. 39. Twitter: BE issues: updates following / followers influence / authority conversations http:// twitterfacts.blogspot.com/ search/label/Belgium
  40. 40. Twitter
  41. 41. Thank you http://www.bnox.be http://www.twitter.com/bnox http://www.slideshare.net/bnox/ http://www.linkedin.com/in/clowillaerts http://www.last.fm/user/CloWillaerts

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