The Human Web

The Human Web Clo Willaerts (@bnox) PINC.nl, 22 May 2012

Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Spectrum (NL)• Lannoo Campus (BE)• Amazon.com/co.uk

If Facebook were a country...

Social Medias Hype Cycle

Technology trigger: shiny new objects

Inflated Expectations

Network effect

Reality Check http://www.flickr.com/photos/obeyken/4869449359/

Disillusionment:Most Engaged Page

Disillusionment:Biggest Twitter Audience

Disillusionment:Most watched YouTube movie

Disillusionment:time spent on site

Fix it

FB Ads:Sponsored Stories use your friends face

Facebook is smarter than you!

Earn your media

But how?http://kendallkunzler.wordpress.com/2010/03/07/controversy-around-the-artist-spencer-tunick/

The human brainis wired for faces

The human brainis wired for faces http://en.wikipedia.org/wiki/Pareidolia

McDonalds Belgiumvs the Brussels Girl Geeks

The human brainis wired for stories

The human brainis wired for stories http://www.collegehumor.com/facebook-history

Yes, but...

T-shirt brands

Yes, but...

The glossy web

Dreams are visual http://pinterest.com/source/flair.be/

Dreams are visual

Social objects are often visual

Yes, but...

B2B vs socialThe good: Its all about (long term) relationshipsThe bad: Speed & network effectThe ugly: Public

Tactic: Friendly ExpertCase: Life at Ernst & Young

Tactic: Testimonial Case: FITagency

Yes, but...

Facebooks Real Name Policy Wael Ghonim aka “El Shaheed”

Social CRMyou are the free lunch

Cameraphones ubiquity vs facial recognition

Cameraphones ubiquity vs online reputation

The future:betrayed by our gadgets?

Fluid identity, based on context (set and setting)

Your social graph as antidote for information overload

Final tips1) be findable2) be likeable3) be shareable

conversity.be/blog

Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox

The Human Web Clo Willaerts (@bnox) PINC.nl, 22 May 2012

Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Spectrum (NL)• Lannoo Campus (BE)• Amazon.com/co.uk

If Facebook were a country...

Social Medias Hype Cycle

Technology trigger: shiny new objects

Inflated Expectations

Network effect

Reality Check http://www.flickr.com/photos/obeyken/4869449359/

Disillusionment:Most Engaged Page

Disillusionment:Biggest Twitter Audience

Disillusionment:Most watched YouTube movie

Disillusionment:time spent on site

Fix it

FB Ads:Sponsored Stories use your friends face

Facebook is smarter than you!

Earn your media

But how?http://kendallkunzler.wordpress.com/2010/03/07/controversy-around-the-artist-spencer-tunick/

The human brainis wired for faces http://en.wikipedia.org/wiki/Pareidolia

McDonalds Belgiumvs the Brussels Girl Geeks

The human brainis wired for stories http://www.collegehumor.com/facebook-history

Yes, but...

T-shirt brands

Yes, but...

The glossy web

Dreams are visual http://pinterest.com/source/flair.be/

Dreams are visual

Social objects are often visual

Yes, but...

B2B vs socialThe good: Its all about (long term) relationshipsThe bad: Speed & network effectThe ugly: Public

Tactic: Friendly ExpertCase: Life at Ernst & Young

Tactic: Testimonial Case: FITagency

Yes, but...

Facebooks Real Name Policy Wael Ghonim aka “El Shaheed”

Social CRMyou are the free lunch

Cameraphones ubiquity vs facial recognition

Cameraphones ubiquity vs online reputation

The future:betrayed by our gadgets?

Fluid identity, based on context (set and setting)

Your social graph as antidote for information overload

Final tips1) be findable2) be likeable3) be shareable

conversity.be/blog

Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox

The Human Web

by Clo Willaerts

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The Human Web

by Clo Willaerts

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 2

Statistics

The Human Web Presentation Transcript

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