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Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
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Some thoughts on social media engagement

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Hey. Where’s my jetpack? …

Hey. Where’s my jetpack?
Some thoughts on social media engagement
Clo Willaerts (@bnox)
Beervelde, 26 September 2013 #engagorday

Published in: Business, Technology
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  1. Hey. Where’s my jetpack? Some thoughts on social media engagement Clo Willaerts (@bnox) Beervelde, 26 September 2013 #engagorday
  2. Clo Willaerts (@bnox)
  3. A global conversation has begun...
  4. Social media superpowers identity attention webcare influencers
  5. Identity: t-shirt brands
  6. Identity: you are what you share
  7. Identity: real name policy
  8. Social media superpowers identity attention webcare influencers
  9. Paid Owned Earned Media
  10. Kittens, babies and accidents
  11. Social media superpowers identity attention webcare influencers
  12. Expectation: speed and wit
  13. Reality: cornered by webcare expectations
  14. Social media superpowers identity attention webcare influencers
  15. “the” influencers twitto.be
  16. Influence: Grouped (Paul Adams)
  17. At the end of the day... what is the strategic importance of social media?
  18. It’s the human web
  19. Tactic: fly on the wall
  20. Tactic: Trusted Filter
  21. Tactic: Passionate Pro
  22. Yes, but... We’re not bionic! understaffed overworked budget cuts
  23. LISTEN Adjust your business tactics to what you learn from social media
  24. Social signals tickr.be
  25. Mentions vs media choice
  26. EMPOWER YOUR EMPLOYEES They will need tools, trainings, guidelines
  27. Sanoma Academy: digital literacy
  28. Sanoma Group’s Social Media Center of Excellence
  29. KEEP RUNNING Focus on 3 platforms to begin with
  30. Pick your battles touchpoints!
  31. Your site = social media hub
  32. How to be bionic listen empower your employees keep running
  33. Let’s keep in touch... http://www.conversity.be/blog/
  34. Questions? This presentation: http://www.slideshare.net/bnox

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