Hey. Where’s my jetpack?
Some thoughts on social media engagement
Clo Willaerts (@bnox)
Beervelde, 26 September 2013 #enga...
Clo Willaerts (@bnox)
A global conversation has begun...
Social media superpowers
identity
attention
webcare
influencers
Identity: t-shirt brands
Identity: you are what you share
Identity: real name policy
Social media superpowers
identity
attention
webcare
influencers
Paid Owned Earned Media
Kittens, babies and accidents
Social media superpowers
identity
attention
webcare
influencers
Expectation: speed and wit
Reality:
cornered by webcare expectations
Social media superpowers
identity
attention
webcare
influencers
“the” influencers
twitto.be
Influence:
Grouped (Paul Adams)
At the end of the day...
what is the strategic importance of social media?
It’s the human web
Tactic: fly on the wall
Tactic: Trusted Filter
Tactic: Passionate Pro
Yes, but... We’re not bionic!
understaffed
overworked
budget cuts
LISTEN
Adjust your business tactics to what you learn from social media
Social signals
tickr.be
Mentions vs media choice
EMPOWER YOUR EMPLOYEES
They will need tools, trainings, guidelines
Sanoma Academy:
digital literacy
Sanoma Group’s
Social Media Center of Excellence
KEEP RUNNING
Focus on 3 platforms to begin with
Pick your battles touchpoints!
Your site = social media hub
How to be bionic
listen
empower your employees
keep running
Let’s keep in touch...
http://www.conversity.be/blog/
Questions?
This presentation:
http://www.slideshare.net/bnox
Some thoughts on social media engagement
Some thoughts on social media engagement
Some thoughts on social media engagement
Upcoming SlideShare
Loading in...5
×

Some thoughts on social media engagement

764

Published on

Hey. Where’s my jetpack?
Some thoughts on social media engagement
Clo Willaerts (@bnox)
Beervelde, 26 September 2013 #engagorday

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
764
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Some thoughts on social media engagement

  1. 1. Hey. Where’s my jetpack? Some thoughts on social media engagement Clo Willaerts (@bnox) Beervelde, 26 September 2013 #engagorday
  2. 2. Clo Willaerts (@bnox)
  3. 3. A global conversation has begun...
  4. 4. Social media superpowers identity attention webcare influencers
  5. 5. Identity: t-shirt brands
  6. 6. Identity: you are what you share
  7. 7. Identity: real name policy
  8. 8. Social media superpowers identity attention webcare influencers
  9. 9. Paid Owned Earned Media
  10. 10. Kittens, babies and accidents
  11. 11. Social media superpowers identity attention webcare influencers
  12. 12. Expectation: speed and wit
  13. 13. Reality: cornered by webcare expectations
  14. 14. Social media superpowers identity attention webcare influencers
  15. 15. “the” influencers twitto.be
  16. 16. Influence: Grouped (Paul Adams)
  17. 17. At the end of the day... what is the strategic importance of social media?
  18. 18. It’s the human web
  19. 19. Tactic: fly on the wall
  20. 20. Tactic: Trusted Filter
  21. 21. Tactic: Passionate Pro
  22. 22. Yes, but... We’re not bionic! understaffed overworked budget cuts
  23. 23. LISTEN Adjust your business tactics to what you learn from social media
  24. 24. Social signals tickr.be
  25. 25. Mentions vs media choice
  26. 26. EMPOWER YOUR EMPLOYEES They will need tools, trainings, guidelines
  27. 27. Sanoma Academy: digital literacy
  28. 28. Sanoma Group’s Social Media Center of Excellence
  29. 29. KEEP RUNNING Focus on 3 platforms to begin with
  30. 30. Pick your battles touchpoints!
  31. 31. Your site = social media hub
  32. 32. How to be bionic listen empower your employees keep running
  33. 33. Let’s keep in touch... http://www.conversity.be/blog/
  34. 34. Questions? This presentation: http://www.slideshare.net/bnox
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×