Some thoughts on social media engagement
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Some thoughts on social media engagement

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Hey. Where’s my jetpack? ...

Hey. Where’s my jetpack?
Some thoughts on social media engagement
Clo Willaerts (@bnox)
Beervelde, 26 September 2013 #engagorday

More in: Business , Technology
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  • 1. Hey. Where’s my jetpack? Some thoughts on social media engagement Clo Willaerts (@bnox) Beervelde, 26 September 2013 #engagorday
  • 2. Clo Willaerts (@bnox)
  • 3. A global conversation has begun...
  • 4. Social media superpowers identity attention webcare influencers
  • 5. Identity: t-shirt brands
  • 6. Identity: you are what you share
  • 7. Identity: real name policy
  • 8. Social media superpowers identity attention webcare influencers
  • 9. Paid Owned Earned Media
  • 10. Kittens, babies and accidents
  • 11. Social media superpowers identity attention webcare influencers
  • 12. Expectation: speed and wit
  • 13. Reality: cornered by webcare expectations
  • 14. Social media superpowers identity attention webcare influencers
  • 15. “the” influencers twitto.be
  • 16. Influence: Grouped (Paul Adams)
  • 17. At the end of the day... what is the strategic importance of social media?
  • 18. It’s the human web
  • 19. Tactic: fly on the wall
  • 20. Tactic: Trusted Filter
  • 21. Tactic: Passionate Pro
  • 22. Yes, but... We’re not bionic! understaffed overworked budget cuts
  • 23. LISTEN Adjust your business tactics to what you learn from social media
  • 24. Social signals tickr.be
  • 25. Mentions vs media choice
  • 26. EMPOWER YOUR EMPLOYEES They will need tools, trainings, guidelines
  • 27. Sanoma Academy: digital literacy
  • 28. Sanoma Group’s Social Media Center of Excellence
  • 29. KEEP RUNNING Focus on 3 platforms to begin with
  • 30. Pick your battles touchpoints!
  • 31. Your site = social media hub
  • 32. How to be bionic listen empower your employees keep running
  • 33. Let’s keep in touch... http://www.conversity.be/blog/
  • 34. Questions? This presentation: http://www.slideshare.net/bnox