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 Social media: where's the money? #dagvanmarcom #voka
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Social media: where's the money? #dagvanmarcom #voka

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My slides for today's Voka - Kamer van Koophandel Limburg Dag van Marketing en Communicatie.

My slides for today's Voka - Kamer van Koophandel Limburg Dag van Marketing en Communicatie.

Published in Business , News & Politics
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Transcript

  • 1. Social media:Social media for professionals Wheres the(@bnox) Clo Willaerts money? MercatorLimburg, 17 Feb 2012 VOKA Roadshow, 26/09/2011
  • 2. Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  • 3. Social media + business
  • 4. Social Media:first impression
  • 5. The human web
  • 6. High fan engagement
  • 7. T-shirt brands
  • 8. Self-serve advertising
  • 9. Sponsored Stories based on Open Graph actionshttp://www.insidefacebook.com/2012/02/13/facebook-tests-readwatchlisten-sponsored-stories-too-soon/
  • 10. In-app purchases & virtual gifts
  • 11. F-commerce
  • 12. Coupons/sampling: birthdays
  • 13. Case: BMW Fan Day
  • 14. YouTube.com/TrendsDashboard
  • 15. YouTube Advertising
  • 16. Joharno
  • 17. Case: Pantene Aqua Light
  • 18. Case: FITAGency LVDE
  • 19. Twitter: expectations
  • 20. Twitter: first impression
  • 21. Creative
  • 22. Trending topics & Promoted Tweets
  • 23. Self-serve advertising
  • 24. Direct sales
  • 25. Branding
  • 26. Case: @EY_lifeBelgium
  • 27. Bonus: Pinterest Gifts
  • 28. Final tips1) be findable2) be likeable3) be shareable
  • 29. conversity.be/blog
  • 30. Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox