Social media vs innovation: a disruptive force, or the path to innovation?
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Social media vs innovation: a disruptive force, or the path to innovation?

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My slides for a keynote during 3W's network event. In short: ...

My slides for a keynote during 3W's network event. In short:
1) From "Selling” to Connecting with your Audience
2) From "Large Campaign" to Small Acts
3) From "Controlling the Message" to Transparancy
4) From "Hard to reach" to Available Everywhere

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    Social media vs innovation: a disruptive force, or the path to innovation? Social media vs innovation: a disruptive force, or the path to innovation? Presentation Transcript

    • LinkedIn, Facebook, Twitter, etcetera: The real truth Clo Willaerts (@bnox) 3W, 26 May 2011, Edegem
    • Plain hard worklarger user volumeshigher user engagementvirality / power to mobilisereally detailed analytics
    • LinkedIn profile page
    • Not a mailing list
    • LinkedIn company page
    • LinkedIn: employer branding
    • LinkedIn: products & services
    • LinkedIn: expert Groups
    • LinkedIn Today
    • Facebook
    • Facebook Profile
    • Who is on Facebook?
    • Facebook Page
    • Fan motivations
    • Self-service advertising
    • Apps
    • What fans want1. Advance information and previews of future products,future offers2. Ability to take part in games, competitions3. Access to exclusive information4. Invitations to events related to the brand beyond Facebook5. Involvement in the development of new products, new offers6. Ability to order products online from the page7. Discussions with brand representatives
    • The Big Five by sQills for P&G
    • Twitter in Belgium
    • And the highly underestimated
    • Consumer platforms?
    • 4 ways social mediais changing your business
    • Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
    • Social CRM
    • Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
    • @aveve
    • Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
    • Telenet Yelo
    • Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
    • Social Media Plan
    • Innovation1.From "Selling” to Connecting with your Audience2.From "Large Campaign" to Small Acts3.From "Controlling the Message" to Transparancy4.From "Hard to reach" to Available Everywhere
    • Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog