Social media vs innovation: a disruptive force, or the path to innovation?

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My slides for a keynote during 3W's network event. In short:
1) From "Selling” to Connecting with your Audience
2) From "Large Campaign" to Small Acts
3) From "Controlling the Message" to Transparancy
4) From "Hard to reach" to Available Everywhere

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Social media vs innovation: a disruptive force, or the path to innovation?

  1. 1. LinkedIn, Facebook, Twitter, etcetera: The real truth Clo Willaerts (@bnox) 3W, 26 May 2011, Edegem
  2. 2. Plain hard worklarger user volumeshigher user engagementvirality / power to mobilisereally detailed analytics
  3. 3. LinkedIn profile page
  4. 4. Not a mailing list
  5. 5. LinkedIn company page
  6. 6. LinkedIn: employer branding
  7. 7. LinkedIn: products & services
  8. 8. LinkedIn: expert Groups
  9. 9. LinkedIn Today
  10. 10. Facebook
  11. 11. Facebook Profile
  12. 12. Who is on Facebook?
  13. 13. Facebook Page
  14. 14. Fan motivations
  15. 15. Self-service advertising
  16. 16. Apps
  17. 17. What fans want1. Advance information and previews of future products,future offers2. Ability to take part in games, competitions3. Access to exclusive information4. Invitations to events related to the brand beyond Facebook5. Involvement in the development of new products, new offers6. Ability to order products online from the page7. Discussions with brand representatives
  18. 18. The Big Five by sQills for P&G
  19. 19. Twitter in Belgium
  20. 20. And the highly underestimated
  21. 21. Consumer platforms?
  22. 22. 4 ways social mediais changing your business
  23. 23. Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
  24. 24. Social CRM
  25. 25. Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
  26. 26. @aveve
  27. 27. Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
  28. 28. Telenet Yelo
  29. 29. Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
  30. 30. Social Media Plan
  31. 31. Innovation1.From "Selling” to Connecting with your Audience2.From "Large Campaign" to Small Acts3.From "Controlling the Message" to Transparancy4.From "Hard to reach" to Available Everywhere
  32. 32. Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog

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