Social media: the case for pharmacists
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Social media: the case for pharmacists Social media: the case for pharmacists Presentation Transcript

  • Social media vs health: Is it bad, doctor? Clo Willaerts (@bnox) VAKA, 28/09/2011
  • Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  • YouTube: first impression
  • How-to videos
  • Activism
  • YouTube in Belgium
  • Why use YouTube?1) excellent for SEO purposes2) strong branding capabilities3) responding to customer complaints
  • Twitter: first impression
  • Why use Twitter?1) customer communication: monitoring & managing conversations2) brand exposure: impact is = what you can get others to say about you
  • Twitter users
  • case: @de_apotheker
  • LinkedIn: first impression
  • Why use LinkedIn?1) profile: great for personal branding & vanity searches2) groups: position yourself as an expert3) company profiles: employer branding & hiring
  • Profile completeness
  • Company Profile
  • LinkedIn Groups
  • Facebook: first impression
  • Facebook in Belgium Users: 4 357 480 UV/mo: 6,2M
  • Why use Facebook?1) customer communication: social interaction, customer feedback2) brand exposure: brands ecosystem3) traffic to your website (limited effect)
  • Personal profile
  • Privacy settings & friend lists
  • Business pages & Edgerank
  • Life streaming
  • Robbie McEwens elbow on Twitter
  • My leg on Twitter
  • Self tracking: peer pressure
  • Self tracking: find patterns (bigpharma apps)iManage Migraine: US app for migraine sufferers that includes a patientdiary, educational elements and analytical tools for the patient and their doctor to better understand the information entered into the diary.
  • Tactic: niche health communities
  • Tactic: niche health communities
  • Information: Kim Kardashians psoriasis
  • Information: Google Flu Trends
  • Information: info hunger83% already used the internet to look for information on health related topics95% search engine – Google !36% WikipediaAnd less ... 5% pharmaceutical sites61% of online patients active on Social Networks33% read about their disease on communitiesSource: Health Study 2010 Insites Consulting
  • Health info(source: Pew Internet)
  • Self diagnosis
  • Peer opinions: Facebook
  • Peer opinions: Twitter
  • Tactic: trusted filter
  • Final tips1) be findable2) be likeable3) be shareable
  • Keep learning:conversity.be/blog
  • Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox