Social media vs health:  Is it bad, doctor?     Clo Willaerts (@bnox)      VAKA, 28/09/2011
Business bookVersions:• The Conversity Model  Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum ...
YouTube: first impression
How-to videos
Activism
YouTube in Belgium
Why use YouTube?1) excellent for SEO purposes2) strong branding capabilities3) responding to customer complaints
Twitter: first impression
Why use Twitter?1) customer communication: monitoring &  managing conversations2) brand exposure: impact is = what you can...
Twitter users
case: @de_apotheker
LinkedIn: first impression
Why use LinkedIn?1) profile: great for personal branding &  vanity searches2) groups: position yourself as an expert3) com...
Profile completeness
Company Profile
LinkedIn Groups
Facebook: first impression
Facebook in Belgium           Users: 4 357 480           UV/mo: 6,2M
Why use Facebook?1) customer communication: social  interaction, customer feedback2) brand exposure: brands ecosystem3) tr...
Personal profile
Privacy settings & friend lists
Business pages & Edgerank
Life streaming
Robbie McEwens elbow on         Twitter
My leg on Twitter
Self tracking: peer pressure
Self tracking: find patterns                       (bigpharma apps)iManage Migraine: US app for migraine sufferers that in...
Tactic: niche health communities
Tactic: niche health communities
Information: Kim Kardashians psoriasis
Information: Google Flu Trends
Information: info hunger83% already used the internet to look for  information on health related topics95% search engine –...
Health info(source: Pew Internet)
Self diagnosis
Peer opinions: Facebook
Peer opinions: Twitter
Tactic: trusted filter
Final tips1) be findable2) be likeable3) be shareable
Keep learning:conversity.be/blog
Thank you very much!              @bnox Clo.willaerts@sanomamedia.be       slideshare.net/bnox
Social media: the case for pharmacists
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Social media: the case for pharmacists

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Social media: the case for pharmacists

  1. 1. Social media vs health: Is it bad, doctor? Clo Willaerts (@bnox) VAKA, 28/09/2011
  2. 2. Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  3. 3. YouTube: first impression
  4. 4. How-to videos
  5. 5. Activism
  6. 6. YouTube in Belgium
  7. 7. Why use YouTube?1) excellent for SEO purposes2) strong branding capabilities3) responding to customer complaints
  8. 8. Twitter: first impression
  9. 9. Why use Twitter?1) customer communication: monitoring & managing conversations2) brand exposure: impact is = what you can get others to say about you
  10. 10. Twitter users
  11. 11. case: @de_apotheker
  12. 12. LinkedIn: first impression
  13. 13. Why use LinkedIn?1) profile: great for personal branding & vanity searches2) groups: position yourself as an expert3) company profiles: employer branding & hiring
  14. 14. Profile completeness
  15. 15. Company Profile
  16. 16. LinkedIn Groups
  17. 17. Facebook: first impression
  18. 18. Facebook in Belgium Users: 4 357 480 UV/mo: 6,2M
  19. 19. Why use Facebook?1) customer communication: social interaction, customer feedback2) brand exposure: brands ecosystem3) traffic to your website (limited effect)
  20. 20. Personal profile
  21. 21. Privacy settings & friend lists
  22. 22. Business pages & Edgerank
  23. 23. Life streaming
  24. 24. Robbie McEwens elbow on Twitter
  25. 25. My leg on Twitter
  26. 26. Self tracking: peer pressure
  27. 27. Self tracking: find patterns (bigpharma apps)iManage Migraine: US app for migraine sufferers that includes a patientdiary, educational elements and analytical tools for the patient and their doctor to better understand the information entered into the diary.
  28. 28. Tactic: niche health communities
  29. 29. Tactic: niche health communities
  30. 30. Information: Kim Kardashians psoriasis
  31. 31. Information: Google Flu Trends
  32. 32. Information: info hunger83% already used the internet to look for information on health related topics95% search engine – Google !36% WikipediaAnd less ... 5% pharmaceutical sites61% of online patients active on Social Networks33% read about their disease on communitiesSource: Health Study 2010 Insites Consulting
  33. 33. Health info(source: Pew Internet)
  34. 34. Self diagnosis
  35. 35. Peer opinions: Facebook
  36. 36. Peer opinions: Twitter
  37. 37. Tactic: trusted filter
  38. 38. Final tips1) be findable2) be likeable3) be shareable
  39. 39. Keep learning:conversity.be/blog
  40. 40. Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox
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