Social media: revolution or business as usual?

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My slides for Belgacom's indigo2011.be on 7 June 2011 in Evere

Featuring classic communication, sales and marketing tactics by Paul Revere, Henry Ford, Edward Bernays, Philip Kottler, Robert Cialdini, and Gary Vaynerchuk. Question: are these classic tactics dead, or not?

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Social media: revolution or business as usual?

  1. 1. Social media: revolution or business as usual? Clo Willaerts (@bnox)indigo2011.be, 7 June 2011, Evere
  2. 2. Social media is for...?
  3. 3. 6 men to make my point
  4. 4. Paul Revere (1735 - 1818)
  5. 5. Henry Ford (1863 – 1947)
  6. 6. The end of an industrial era
  7. 7. Plain hard work, but...  larger user volumes  higher user engagement  virality / power to mobilise  really detailed analytics
  8. 8. Social Media Plan
  9. 9. Edward Bernays (1891 - 1995)
  10. 10. Crisis vs expectations
  11. 11. Philip Kottler (1931 -)
  12. 12. Product
  13. 13. Price
  14. 14. Promotion
  15. 15. Place
  16. 16. Robert Cialdini (1945 -)
  17. 17. Reciprocity
  18. 18. Commitment and Consistency
  19. 19. Social Proof
  20. 20. Authority
  21. 21. Liking
  22. 22. Scarcity
  23. 23. Gary Vaynerchuk (1975 - )
  24. 24. ‘Your latest tweet and comment on Facebook and your most recent blog post?That’s your résumé now.’
  25. 25. You are what you share
  26. 26. Conclusion
  27. 27. Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog

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