Social media in Belgium

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Conversity is not only a model that helps companies get more out of social media – it is also a business book.
These slides walk you through the cases mentioned in the book, and a number of Belgian companies who base their social media strategy on the Conversity Model.
More here:
http://conversity.be/en/the-conversity-book/

Published in: Business

Social media in Belgium

  1. 1. Social Media in Belgium Inspiring cases fromThe Conversity Model & conversity.be Clo Willaerts @ubabelgium Book It, 5 April 2011
  2. 2. Versions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  3. 3. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  4. 4. Pleasestop confusing social media with social networks
  5. 5. Social networksconnectingcontactsprofile pagerelationship is mutual (≠ social media)E.g.: Facebook, Netlog, Skyrock, LinkedInand Hyves
  6. 6. Facebook
  7. 7. LinkedInSanoma Magazines Belgium company profile
  8. 8. NetlogFlair “Fan of Europe” for Vlaamse Overheid
  9. 9. HyvesBloeddonorregistratie
  10. 10. Social mediamediapublishingsharingrelationship is non reciprocal (≠ social networks)E.g.: Facebook, Twitter, Flickr, YouTube and blogs
  11. 11. Facebook profile
  12. 12. Facebook GroupFan van het weekend by Nocus for De Standaard
  13. 13. FacebookProfiles with “BMW” for interest
  14. 14. Facebook Page BMW BeLux
  15. 15. Twitter audience
  16. 16. Flickrphotos Danone Activia
  17. 17. YouTube
  18. 18. YouTubeYT webvideos Danone Activia
  19. 19. blog
  20. 20. Viral marketingFokkie by DuvalGuillaume for Douwe Egberts
  21. 21. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  22. 22. Social sentiment map MINI
  23. 23. What are your objectives? How will you measure succes?• Coolness factor• Branding/awareness • ???• Traffic to website • Mentions• Relationship marketing Referrers •• Sales • Insights, optins • Sales, prospects, referrals
  24. 24. KPI branding:FITagency Twitter background
  25. 25. Optimise for mobileUitAgenda iPhone app
  26. 26. Optimise for social mediaFlandersDCs social media plan
  27. 27. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  28. 28. Customer focus tacticsTelenets project Charlotte
  29. 29. Customer focus tacticsTelenets project Charlotte
  30. 30. Social media strategyTalkingHeads for Kinepolis
  31. 31. Facebook Page BMW BeLux
  32. 32. Facebook Page Bimmerboard
  33. 33. Content marketing strategy The Big Five by sQills for P&G
  34. 34. Tactic: trusted filter Futurelab blog(s)
  35. 35. Tactic: storytellingKaiMooks birth at Antwerp Zoo
  36. 36. Social objects “The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else.” -- Hugh Macleod (img: Polyvore.com)
  37. 37. Social object:YT webvideos Pantene Aqua Light
  38. 38. Activation/attentionScrabble Battle by Noyz for Mattel
  39. 39. Activation/attentionby Community Activation for RoC
  40. 40. Activation/attentionVW Drive Acadamy by DDB Brussels
  41. 41. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  42. 42. Influencing the influencersBelgitude bloggers by TalkingHeads for Godiva
  43. 43. Influencing the influencersLondon Virus by TBWA for Eurostar
  44. 44. Influencing the influencersBrussels Girl Geeks to London for Eurostar
  45. 45. Catching a lead in mid-airby Community Activation for Galenco
  46. 46. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  47. 47. Thank you very much!c.willaerts@sanoma-magazines.be

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