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Social media in Belgium
 

Social media in Belgium

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Conversity is not only a model that helps companies get more out of social media – it is also a business book. ...

Conversity is not only a model that helps companies get more out of social media – it is also a business book.
These slides walk you through the cases mentioned in the book, and a number of Belgian companies who base their social media strategy on the Conversity Model.
More here:
http://conversity.be/en/the-conversity-book/

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Social media in Belgium Social media in Belgium Presentation Transcript

  • Social Media in Belgium Inspiring cases fromThe Conversity Model & conversity.be Clo Willaerts @ubabelgium Book It, 5 April 2011
  • Versions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  • OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • Pleasestop confusing social media with social networks
  • Social networksconnectingcontactsprofile pagerelationship is mutual (≠ social media)E.g.: Facebook, Netlog, Skyrock, LinkedInand Hyves
  • Facebook
  • LinkedInSanoma Magazines Belgium company profile
  • NetlogFlair “Fan of Europe” for Vlaamse Overheid
  • HyvesBloeddonorregistratie
  • Social mediamediapublishingsharingrelationship is non reciprocal (≠ social networks)E.g.: Facebook, Twitter, Flickr, YouTube and blogs
  • Facebook profile
  • Facebook GroupFan van het weekend by Nocus for De Standaard
  • FacebookProfiles with “BMW” for interest
  • Facebook Page BMW BeLux
  • Twitter audience
  • Flickrphotos Danone Activia
  • YouTube
  • YouTubeYT webvideos Danone Activia
  • blog
  • Viral marketingFokkie by DuvalGuillaume for Douwe Egberts
  • OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • Social sentiment map MINI
  • What are your objectives? How will you measure succes?• Coolness factor• Branding/awareness • ???• Traffic to website • Mentions• Relationship marketing Referrers •• Sales • Insights, optins • Sales, prospects, referrals
  • KPI branding:FITagency Twitter background
  • Optimise for mobileUitAgenda iPhone app
  • Optimise for social mediaFlandersDCs social media plan
  • OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • Customer focus tacticsTelenets project Charlotte
  • Customer focus tacticsTelenets project Charlotte
  • Social media strategyTalkingHeads for Kinepolis
  • Facebook Page BMW BeLux
  • Facebook Page Bimmerboard
  • Content marketing strategy The Big Five by sQills for P&G
  • Tactic: trusted filter Futurelab blog(s)
  • Tactic: storytellingKaiMooks birth at Antwerp Zoo
  • Social objects “The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking to somebody else.” -- Hugh Macleod (img: Polyvore.com)
  • Social object:YT webvideos Pantene Aqua Light
  • Activation/attentionScrabble Battle by Noyz for Mattel
  • Activation/attentionby Community Activation for RoC
  • Activation/attentionVW Drive Acadamy by DDB Brussels
  • OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • Influencing the influencersBelgitude bloggers by TalkingHeads for Godiva
  • Influencing the influencersLondon Virus by TBWA for Eurostar
  • Influencing the influencersBrussels Girl Geeks to London for Eurostar
  • Catching a lead in mid-airby Community Activation for Galenco
  • OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • Thank you very much!c.willaerts@sanoma-magazines.be