Social media for insurance professionals

Social media for insurance professionalsSocial media Brussels,Willaerts 2011 for Clo 23 May professionals insurance Clo Willaerts clo.willaerts@sanomamedia.be Brussels, 23 May 2011

Facebook in Belgium Total Facebook Users: 4 120 640 Penetration of population: 39.53% Penetration of online pop.: 50.79%Source: http://www.socialbakers.com/facebook- statistics/belgium

Twitter in Belgium

YouTube in Belgium

Social media stars in Belgium

Consumer questions

A human touch

Local businesses

Trigger: life stage

Active evalution

Post-purchase experience

Post-purchase experience & webcare

Loyalty loop

Consumer platforms?

KBC gangmakers

Meerkat campaigns

Compare the market

Proven B2B tacticsLinkedIn: Company Profiles & GroupsYouTube: testimonialsWhitepapers & case studiesSeminars

LinkedIn: employer branding

LinkedIn: products & services

LinkedIn: expert Groups

LinkedIn: CIAB professional Group

Conversione.g. testimonals

YouTube: testimonials

Whitepapers

Seminars

Industry specific challenges Compliance and regulations Conservative companies Not “t-shirt brands” Proprietary information & privacy Professional standards Impact of negative customer and/or agent feedback

Bonus challenge

The solution?Help your customers do business more quickly and efficiently.

The solution?Help your customers solve their customers problems more quickly and efficiently.

Their customers

Example:Council of Insurance Agents & Brokers

“Insights” (= content marketing) Tactic: trusted filter

“Advocacy” (= representation) e.g. Industry connector

“Resources” (= tools)e.g. Software services

This presentation:Http://www.slideshare.net/bnox Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog

Social media for insurance professionals

by Clo Willaerts

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