Social media for innovation
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Social media for innovation

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My talk about the impact of social media on business. Business as usual? Or maybe not.

My talk about the impact of social media on business. Business as usual? Or maybe not.
Top Seminarie 'Hot topics in marketing', 29 April 2011 at HUB Campus Brussels.

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  • 1. Social media for innovation Clo Willaerts (@bnox)Top Seminarie Hot topics in marketing, 27 April 2011
  • 2. Versions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  • 3. Social media is a disruptive force
  • 4. Social media doesnt cause revolutions On the night of April 18–19, 1775, just hours before the battles of Lexington and Concord, Revere performed his " Midnight Ride".
  • 5. The end of traditions
  • 6. The end of the industrial era
  • 7. Fluid society
  • 8. Is this the end of business as usual?
  • 9. Transparancy Terror
  • 10. Many to many
  • 11. Content decay
  • 12. Self service advertising
  • 13. Buying attention Sponsored Stories are now possible for Pages, Posts on that Page, Likes of that Post on your Page, stories from Apps, Check- ins, and domains.
  • 14. “Whats in it for me?”
  • 15. Nimble businesses
  • 16. How to embrace chaos
  • 17. Cold calling is dead
  • 18. No more department silos
  • 19. Employee rock stars
  • 20. Only the nimble will survive
  • 21. Want to know more?http://www.conversity.be/blog/http://www.slideshare.net/bnox@bnoxc.willaerts@sanoma-magazines.be