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Social media for events:   14 best practices   Clo Willaerts (@bnox)  UFI, 21 June 2011, Ghent
Attendees will be talking
Objectives            Before          During         AfterAttendees   Word of Mouth Networking       Reviews            Ex...
Poll last years attendees for social media usage
Target ideal attendeesbased on their interests
Help them assess event:      testimonials
Help them assess event:       social proof
Facilitate Word of MouthRSVP on confirmation email
Incentivise Word of Mouth
WiFi start-up screen sponsoring
Event Twitter account & hashtag      Example: Twestival
Facilitate networking:        Twikilist
Offer check-in rewards:Foursquare Swarm Badge
Tweets help speakers prepare  Twitterwall: Tweetwallpro
Live tweeting by Klouts       influentials
After- event reviews with Spotify
After-event pictures on Flickr
After-event videos on YouTube
Social media for eventsMatch objectives & target group to social media tacticsBefore: help them assessDuring: focus on mob...
Questions?Clo.willaerts@sanomamedia.be  Social media for business?Http://www.conversity.be/blog
Social media for events: 14 best practices
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Social media for events: 14 best practices

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My slides for today's UFI Open Seminar Europe, Ghent 2011 for exhibition industry professionals.

Published in: Business, Technology

Transcript of "Social media for events: 14 best practices"

  1. 1. Social media for events: 14 best practices Clo Willaerts (@bnox) UFI, 21 June 2011, Ghent
  2. 2. Attendees will be talking
  3. 3. Objectives Before During AfterAttendees Word of Mouth Networking Reviews Expectations Live reviews PhotosNon- Conversion: Follow Reviewsattendees registrations
  4. 4. Poll last years attendees for social media usage
  5. 5. Target ideal attendeesbased on their interests
  6. 6. Help them assess event: testimonials
  7. 7. Help them assess event: social proof
  8. 8. Facilitate Word of MouthRSVP on confirmation email
  9. 9. Incentivise Word of Mouth
  10. 10. WiFi start-up screen sponsoring
  11. 11. Event Twitter account & hashtag Example: Twestival
  12. 12. Facilitate networking: Twikilist
  13. 13. Offer check-in rewards:Foursquare Swarm Badge
  14. 14. Tweets help speakers prepare Twitterwall: Tweetwallpro
  15. 15. Live tweeting by Klouts influentials
  16. 16. After- event reviews with Spotify
  17. 17. After-event pictures on Flickr
  18. 18. After-event videos on YouTube
  19. 19. Social media for eventsMatch objectives & target group to social media tacticsBefore: help them assessDuring: focus on mobileAfter: focus on long tail
  20. 20. Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog
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