Social media for events: 14 best practices

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My slides for today's UFI Open Seminar Europe, Ghent 2011 for exhibition industry professionals.

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Social media for events: 14 best practices

  1. 1. Social media for events: 14 best practices Clo Willaerts (@bnox) UFI, 21 June 2011, Ghent
  2. 2. Attendees will be talking
  3. 3. Objectives Before During AfterAttendees Word of Mouth Networking Reviews Expectations Live reviews PhotosNon- Conversion: Follow Reviewsattendees registrations
  4. 4. Poll last years attendees for social media usage
  5. 5. Target ideal attendeesbased on their interests
  6. 6. Help them assess event: testimonials
  7. 7. Help them assess event: social proof
  8. 8. Facilitate Word of MouthRSVP on confirmation email
  9. 9. Incentivise Word of Mouth
  10. 10. WiFi start-up screen sponsoring
  11. 11. Event Twitter account & hashtag Example: Twestival
  12. 12. Facilitate networking: Twikilist
  13. 13. Offer check-in rewards:Foursquare Swarm Badge
  14. 14. Tweets help speakers prepare Twitterwall: Tweetwallpro
  15. 15. Live tweeting by Klouts influentials
  16. 16. After- event reviews with Spotify
  17. 17. After-event pictures on Flickr
  18. 18. After-event videos on YouTube
  19. 19. Social media for eventsMatch objectives & target group to social media tacticsBefore: help them assessDuring: focus on mobileAfter: focus on long tail
  20. 20. Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog

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