Social Media for Business: is 2011 The Year of Integration?

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  • 1. Social Media for Business:is 2011 The Year of Integration? Clo Willaerts NiceToKnowYou.be, 7 April 2011
  • 2. Versions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  • 3. Social media 2004-2009:How the web was won
  • 4. 0409 “All it takes to open manyKryptonite locks is a ball point pen!”
  • 5. 0507 Jeff Jarvis “Dell Hell”
  • 6. 0606 LOLcat
  • 7. 0705 “Charlie bit my finger!”
  • 8. 0810 “Kinepolis gaat erover”
  • 9. 0901 Burger King “Sacrifice”
  • 10. 0901 “Theres a plane in the Hudson”
  • 11. 0901 Girly and geeky shopping in London
  • 12. 0902 “Fan van het weekend”
  • 13. 0905 KaiMooks birth
  • 14. 0905 @linkeboel
  • 15. 0909 Fokkie
  • 16. 2010:Reality check
  • 17. 1002 @telenet
  • 18. Customer focus tacticsTelenets project Charlotte
  • 19. 1005 “Gulf Oil Spill” #1 Trend on Twitter in 2010
  • 20. 1009 StuBru FB page deactivated
  • 21. Not a free lunch
  • 22. Not a mailing list
  • 23. Content decay
  • 24. Not a campaign
  • 25. Objectives & KPIs• Coolness factor • ???• Branding/awarene • Mentions ss • Referrers• Traffic to website • Insights, optins• Relationship • Sales, prospects, marketing referrals• Sales
  • 26. KPI branding:FITagency Twitter background
  • 27. People talkThe Big Five by sQills for P&G
  • 28. Give them something to talk about:YT webvideos Pantene Aqua Light
  • 29. Catching a lead in mid-air Zappybaby for Galenco
  • 30. Innovationis the true ROI of social media
  • 31. 3 conclusions...
  • 32. Thank you very much!c.willaerts@sanoma-magazines.be