Social media drives innovation

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Today I presented my book "The Conversity Model" to my colleagues and advertisers at Sanoma Magazines.be
Social media change the way we work and do business. And what's more: they drive innovation. I illustrate my point with cases from conversity.be customers and internal social media / innovation projects at Sanoma Magazines Belgium.

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  • What other applications does it work with? You could take “applications” literally here - there are more than 1 million entrepreneurs and developers from 180 countries on Facebook. Facebook Apps are still a popular way for gaming developers to tap into the market of casual gamers, while advertisers will often use Facebook Applications to enhance the interactivity of the Facebook Page or run a campaign on its own. In May 2008, Facebook launched Facebook Connect. Facebook Connect provides a way for members to log in to other sites using their Facebook account and “connect” their Facebook identity, friends, and privacy settings to those sites. For sites that use it, Facebook Connect means never having to create another online profile. Currently two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook. More than 150 million people engage with Facebook on external websites every month. There are more than 100 million active users currently accessing Facebook through their mobile devices. People that access Facebook via mobile are twice as active than non-mobile users (think about that when designing your Facebook page).
  • Social media drives innovation

    1. 1. Social media drives innovation
    2. 3. Business book <ul><li>Versions: </li></ul><ul><li>“ The Conversity Model” / “Het Conversity Model” </li></ul><ul><li>ePub, Kindle </li></ul><ul><li>Publishers: </li></ul><ul><li>Lannoo Campus (BE) </li></ul><ul><li>Spectrum (NL) </li></ul>
    3. 4. Josh Bernoff's “Empowered”
    4. 5. What do social media have that other media haven't got? <ul><li>larger user volumes </li></ul><ul><li>higher user engagement </li></ul><ul><li>virality / power to mobilise </li></ul><ul><li>really detailed analytics </li></ul>
    5. 6. OBSERVATION CONVERSATION CONVERSION INNOVATION
    6. 7. OBSERVATION CONVERSATION CONVERSION INNOVATION
    7. 8. Monitoring: local search?
    8. 9. Social sentiment map
    9. 10. Facebook
    10. 11. Facebook in Belgium <ul><li>Total Facebook Users: 3 947 88 </li></ul><ul><li>Penetration of population: 37.87% </li></ul><ul><li>Position in the list: 28. </li></ul><ul><li>Penetration of online pop.: 48.66% </li></ul>
    11. 12. Facebook in Belgium
    12. 13. Facebook in Belgium
    13. 14. Facebook
    14. 15. Example: BMW BeLux
    15. 16. YouTube
    16. 17. YouTube Trends Dashboard
    17. 19. Flickr
    18. 21. Twitter audience
    19. 23. <ul><li>What are your objectives? </li></ul><ul><li>Coolness factor </li></ul><ul><li>Branding/awareness </li></ul><ul><li>Traffic to website </li></ul><ul><li>Relationship marketing </li></ul><ul><li>Sales </li></ul><ul><li>How will you measure succes? </li></ul><ul><ul><li>??? </li></ul></ul><ul><ul><li>Mentions </li></ul></ul><ul><ul><li>Referrers </li></ul></ul><ul><ul><li>Insights, optins </li></ul></ul><ul><ul><li>Sales, prospects, referrals </li></ul></ul>
    20. 24. Coolness factor
    21. 25. Branding/awareness
    22. 26. Web traffic
    23. 27. Relationship marketing
    24. 28. Social CRM
    25. 29. Sales: to catch a lead in mid-air
    26. 30. OBSERVATION CONVERSATION CONVERSION INNOVATION
    27. 31. Social Media Plan
    28. 32. Not a mailing list
    29. 33. Conversation tactics
    30. 34. Blogstorm
    31. 35. OBSERVATION CONVERSATION CONVERSION INNOVATION
    32. 38. Page Contests <ul><li>photo contests, </li></ul><ul><li>video contests, </li></ul><ul><li>design contests, </li></ul><ul><li>logo contests, </li></ul><ul><li>essay-based contests </li></ul>
    33. 39.  
    34. 40. Trigger: life stage
    35. 41. Flash sales
    36. 42. Active evaluation phase
    37. 43. Peer recommendations
    38. 44. Social graph recommendations
    39. 45. Social commerce
    40. 46. F-commerce
    41. 47. OBSERVATION CONVERSATION CONVERSION INNOVATION
    42. 54. Josh Bernoff's “Empowered” <ul><li>1) empower your customers </li></ul><ul><li>2) empower your employees </li></ul>
    43. 55. HEROes <ul><li>HERO stands for highly empowered and resourceful operatives. They: </li></ul><ul><li>- know customer needs </li></ul><ul><li>- use tech to serve customers </li></ul><ul><li>- operate safely </li></ul>
    44. 56. 4 tips from “Empowered” - Embrace new technologies - Encourage experiments - Commit to collaborative systems - Spread best practices
    45. 57. Future trends?
    46. 58. Mobile: explicit data
    47. 59. Mobile: implicit data <ul><li>where you are (closest store) </li></ul><ul><li>what time it is (opening hours) </li></ul><ul><li>log (how often you've been there) </li></ul><ul><li>your social graph (what your friends like) </li></ul>
    48. 60. conversity.be/blog
    49. 61. c. [email_address] .be http://www. conversity .be

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