• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social CRM on a shoestring
 

Social CRM on a shoestring

on

  • 2,144 views

My slides for today's Digital XPG (Expert Group) of Stichting Marketing session on Social CRM.

My slides for today's Digital XPG (Expert Group) of Stichting Marketing session on Social CRM.

Statistics

Views

Total Views
2,144
Views on SlideShare
1,499
Embed Views
645

Actions

Likes
1
Downloads
17
Comments
0

6 Embeds 645

http://www.conversity.be 639
http://bundlr.com 2
http://www.slideshare.net 1
url_unknown 1
http://copyscape.com 1
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social CRM on a shoestring Social CRM on a shoestring Presentation Transcript

    • Social CRMon a shoestring XPG Digital Marketing Clo Willaerts Yento, 24 May 2011
    • What is CRM?Customer Relationship Management● Strategy for overseeing clients and sales prospects● Technology to organise, automate, and synchronize business processes: ● sales activities, ● marketing, ● customer service, ● technical support
    • Social CRMChess Media Groups Guide to Understanding Social CRM:"Social CRM is based on the simple premise that you are able to interact with your customers based on their needs, not your rules."
    • Customer needs perception gap
    • Cluetrain [M]arkets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It cant be faked.
    • Social CRM tools
    • How I use social CRMCold calling [...], which used to be a backbone method in sales, will become less prominent. Rather than pick up the telephone and call someone we have never contacted before, we will pick up the telephone and call someone with whom we have had an established relationship via Twitter or Linkedln.‘The New Handshake’ (Joan C. Curtis and Barbara Giamanco)
    • Backup: Gmail contacts
    • Harvesting from LI
    • Harvesting from FB
    • Rapleafs social profile URL API e.g. ● Flowtown ● Gist ● Twitalyzer
    • Identity = what you share
    • Dossier
    • Alternative: Qwerly API key?
    • This presentation:Http://www.slideshare.net/bnox Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog