Learnings1. Kill channel thinking. It’s about attention and trust.2. Use a hub and spokes model. Site = most important digital asset.3. Insource and train. Social is becoming part of a lot of people’s day to day jobs.4. Find a way to exchange best practices. (and f***-ups).
Thank you very much!http://www.conversity.be/bloghttp://www.slideshare.net/bnox