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Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
Paid Owned Earned media: what does that mean for a media company?
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Paid Owned Earned media: what does that mean for a media company?

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http://www.iabthinksocial.be/ …

http://www.iabthinksocial.be/
IAB Think Social is the first of 4 IAB Think Events in 2013.

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  • 1. Paid Owned Earned Media:what does that mean for a media company?Clo Willaerts @iab_belgium #focusonsocial26 March 2013
  • 2. Hello, my name is Clo
  • 3. I work at Sanoma
  • 4. A media company
  • 5. Dual business model
  • 6. attention reach reactivitytrust brands content
  • 7. Paid - service
  • 8. Although we do a lot more
  • 9. d2c: Magstore app
  • 10. Owned - service
  • 11. Earned – service ?
  • 12. Earned – d2c ?
  • 13. Cf. Robb’s Law for web hosting
  • 14. Remember the conversity model?
  • 15. Objective: consumer intimacy
  • 16. Objective: branding/presence
  • 17. Objective: traffic to the site
  • 18. Creating cheat sheets and playbooks
  • 19. Center of Excellence
  • 20. Learnings1.  Kill channel thinking. It’s about attention and trust.2.  Use a hub and spokes model. Site = most important digital asset.3.  Insource and train. Social is becoming part of a lot of people’s day to day jobs.4.  Find a way to exchange best practices. (and f***-ups).
  • 21. Thank you very much!http://www.conversity.be/bloghttp://www.slideshare.net/bnox

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