Open Government
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Open Government

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My slides for the Open Coffee session at vlaanderen.be with observations about local and national governments versus social media.

My slides for the Open Coffee session at vlaanderen.be with observations about local and national governments versus social media.

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http://www.openoverheid.nu 3499
http://communicatie.vlaanderen.be 292
http://paulscommunicatieblog.blogspot.com 51
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Open Government Open Government Presentation Transcript

  • Open Government Vlaanderen.be Open Coffee Clo Willaerts Antwerp, 23 May 2011
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • Twitter diplomacy http://www.slideshare.net/luefkens/twitter-diplomacy-leweb-2010
  • Twitter diplomacy +
  • The Obama legislation
  • Rockstar politicians
  • The Tiger Woods effect
  • Local governments http://www.socialmediavlaanderen.be/
  • Mechelen
  • Antwerpen
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • Opportunity:the lifestream generation
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • Communication strategy: FlandersDC
  • Communication strategy: FITagency
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • What are your How will you objectives? measure succes?• Coolness factor • ???• Branding/awareness • Mentions• Traffic to website • Referrers• Relationship • Insights, optins marketing • Sales, prospects,• Sales referrals
  • OBSERVATIONCONVERSATION CONVERSION INNOVATION
  • This presentation:Http://www.slideshare.net/bnox Questions?Clo.willaerts@sanomamedia.be Social media for business?Http://www.conversity.be/blog