Naked On The Dance Floor - Adapting And Thriving In The New Media Environment Clo Willaerts

Naked on the dance floorAdapting and thriving in the new media environment
CloWillaerts, 21 November 2009, PersonalDemocracy Forum Europe

CloWillaerts
@bnox
http://www.bnox.beBelgianbloggersince 2004
http://www.targetwomen.be marketing manager atSanoma Magazines Belgium
http://www.brusselsgirlgeekdinner.beBelgianchapter of informal network for girl geeks

3 challenges
Time
Place
Trust

1. Time
Old internet: web as an archive
Social media: the realtime web
News and opinions travelat the speed of light
« A quick and cheap way to campaign »
« Instant succes »
Seealso: 3. Trust

2. Place
Europeanpolitics are forced to belocal
Language issues
Cultural differences
Europeanpolitics: out of touchwith user base
But the web is a « global village »

3. Trust
Markets are conversations
Many-to-many communication model
Humanvoices
Relationships
Transparencyterror:
Ibuquity of camera phones & bandwidth
Whereabouts (location awaredevices)

Naked on the dance floor
Be honest about your goals and motivations
Honesty, authenticity
Take time to buildyourpersonal story
Find the hangout places of your audience
Identify and get to know the real influentials in your area
Focus on what sticks in Google organicsearch
Learn how to dance
Find the balance betweenprivacy vs public life

Thankyou
@bnox
clo@bnox

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Naked On The Dance Floor - Adapting And Thriving In The New Media Environment Clo Willaerts

by Clo Willaerts on Nov 24, 2009

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Naked On The Dance Floor - Adapting And Thriving In The New Media Environment Clo Willaerts — Presentation Transcript