Media 2.0: after the hype?

Slide 1: Media 2.0: after the hype? Clo Willaerts, 15 maart 2007

Slide 2: Weblogs PAGE 2 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 3: Infolust “(…) forget information overload: this desire for relevant information is insatiable, and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and- know, touch-and-know and snap-and-know world.” http:// www.trendwatching.com/trends/infolust.htm PAGE 3 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 4: The myth of keeping up Matthew Hurst (Intelliseek, BlogPulse) http://datamining.typepad.com/gallery/blog-map-gallery.html PAGE 4 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 5: Information overload the rapid growth of information causes scarcity of attention (Herbert Simon, 1971) http://en.wikipedia.org/wiki/Attention_economy PAGE 5 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 6: Attention economy concepts http://www.readwriteweb.com/archives/attention_economy_overview.php http://weblog.infoworld.com/udell/2005/10/19.html PAGE 6 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 7: Attention whoring http://www.cnn.com/2007/SHOWBIZ/TV/03/02/ignoring.parishilton.ap/index.html PAGE 7 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 8: http://actu.skynet.be / nieuws.skynet.be PAGE 8 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 9: Content is king PAGE 9 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 10: Push/pull PAGE 10 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 11: Skynet editorial team Market Fulfillment challenge Information AIDA principles overload Short attention Bitesize content span Won’t scroll Inverse pyramid Competitive Local content global environment Competitive local Leverage power environment of Skynet communities PAGE 11 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 12: Justine Henin’s divorce PAGE 12 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 13: La liste civile du Roi PAGE 13 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 14: Comments 25,000 Comments 20,000 19,474 19,474 14,505 15,000 13,840 10,000 8,907 5,000 PRIOR TO LAUNCH 1,058 0 0 2-15/08 16-29/08 30/08-12/09 13-26/09 27/09-10/10 11-24/10 25/10-7/11 FR NL Total PAGE 14 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 15: Visitors 700,000 654,853 Visitors 601,678 600,667 596,838 595,133 587,846 600,000 574,976 531,643 529,762 495,170 500,000 439,009 415,484 414,748 400,000 300,000 200,000 100,000 PRIOR TO LAUNCH 0 2-15/08 16-29/08 30/08-12/09 13-26/09 27/09-10/10 11-24/10 25/10-7/11 8/11-21/11 22/11-5/12 6/12-19/12 20/12-2/1 3/1-16/1 17/1-30/1 FR NL Total PAGE 15 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 16: Pageviews 4,000,000 3,704,288 Pageviews 3,500,000 3,317,611 3,007,100 2,938,673 3,000,000 2,902,357 2,875,939 2,857,060 2,680,867 2,550,037 2,500,000 2,371,547 2,070,320 2,000,000 1,839,093 1,682,440 1,500,000 1,000,000 500,000 PRIOR TO LAUNCH 0 2-15/08 16-29/08 30/08-12/09 13-26/09 27/09-10/10 11-24/10 25/10-7/11 8/11-21/11 22/11-5/12 6/12-19/12 20/12-2/1 3/1-16/1 17/1-30/1 FR NL Total PAGE 16 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 17: That other editorial team... PAGE 17 DATE March 15, 2007 SKYNET CONFIDENTIAL

Slide 18: Thank you Clo Willaerts Clo.willaerts@team.skynet.be PAGE 18 DATE March 15, 2007 SKYNET CONFIDENTIAL