Media 2.0: after the hype? Clo Willaerts, 15 maart 2007

Weblogs

Infolust “ (…) forget information overload: this desire for relevant information is insatiable , and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.” http:// www.trendwatching.com/trends/infolust.htm

“ (…) forget information overload: this desire for relevant information is insatiable , and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.” http:// www.trendwatching.com/trends/infolust.htm

The myth of keeping up Matthew Hurst ( Intelliseek, BlogPulse) http://datamining.typepad.com/gallery/blog-map-gallery.html

Matthew Hurst

( Intelliseek, BlogPulse)

http://datamining.typepad.com/gallery/blog-map-gallery.html

Information overload the rapid growth of information causes scarcity of attention (Herbert Simon, 1971) http://en.wikipedia.org/wiki/Attention_economy

Attention economy concepts http://www.readwriteweb.com/archives/attention_economy_overview.php http://weblog.infoworld.com/udell/2005/10/19.html

Attention whoring http://www.cnn.com/2007/SHOWBIZ/TV/03/02/ignoring.parishilton.ap/index.html

http://actu.skynet.be / nieuws.skynet.be

Content is king

Push/pull

Skynet editorial team Fulfillment Market challenge Leverage power of Skynet communities Competitive local environment Local content Competitive global environment Inverse pyramid Won’t scroll Bitesize content Short attention span AIDA principles Information overload

Justine Henin’s divorce

La liste civile du Roi

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Thank you Clo Willaerts [email_address]

Clo Willaerts

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