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Media 2.0: after the hype?
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Media 2.0: after the hype?

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2006 was the year the internet went social. Web2.0 actually made a difference: some of the more ...

2006 was the year the internet went social. Web2.0 actually made a difference: some of the more
daring brands and advertisers are now communicating in a far more conversational tone that it did
before. Even the so-called mainstream media have now included comments, RSS feeds, blogs,
wikis and other forms of two-way communications. At many product launches, bloggers and their
opinions are playing a main part. So what's next? Will new media and old media blend? Or will the
social media keep pushing the limits of the way we are thinking and publishing?
Case: Skynet.be Nieuws/Actu

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  • 1. Media 2.0: after the hype? Clo Willaerts, 15 maart 2007
  • 2. Weblogs
  • 3. Infolust
    • “ (…) forget information overload: this desire for relevant information is insatiable , and will soon move from the online world to the ‘real’ world to achieve true ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and-know, smell-and-know, touch-and-know and snap-and-know world.” http:// www.trendwatching.com/trends/infolust.htm
  • 4. The myth of keeping up
    • Matthew Hurst
    • ( Intelliseek, BlogPulse)
    • http://datamining.typepad.com/gallery/blog-map-gallery.html
  • 5. Information overload the rapid growth of information causes scarcity of attention (Herbert Simon, 1971) http://en.wikipedia.org/wiki/Attention_economy
  • 6. Attention economy concepts http://www.readwriteweb.com/archives/attention_economy_overview.php http://weblog.infoworld.com/udell/2005/10/19.html
  • 7. Attention whoring http://www.cnn.com/2007/SHOWBIZ/TV/03/02/ignoring.parishilton.ap/index.html
  • 8. http://actu.skynet.be / nieuws.skynet.be
  • 9. Content is king
  • 10. Push/pull
  • 11. Skynet editorial team Fulfillment Market challenge Leverage power of Skynet communities Competitive local environment Local content Competitive global environment Inverse pyramid Won’t scroll Bitesize content Short attention span AIDA principles Information overload
  • 12. Justine Henin’s divorce
  • 13. La liste civile du Roi
  • 14. Comments
  • 15. Visitors
  • 16. Pageviews
  • 17. That other editorial team...
  • 18. Thank you
    • Clo Willaerts
    • [email_address]