MariaBingo in Belgium 5 th May 2009 Linda Niskanen

MariaBingo in the West MariaBingo Strives to: Be the single most attractive Internet Community for women First choice within online entertainment Have local presence in the everyday life of our players Our Target Group: Internet active women between the age of 25 and 55 Attract current Bingo players Introduce new people to Bingo

MariaBingo Strives to:

Be the single most attractive Internet Community for women

First choice within online entertainment

Have local presence in the everyday life of our players

Our Target Group:

Internet active women between the age of 25 and 55

Attract current Bingo players

Introduce new people to Bingo

Play for occasional wins More social Seeking friends and interaction Chat More design savvy Gives frequent feedback Loyal to one brand Female Gaming Not as demanding as male players Usually less bonus eager Values user friendliness

” The map”

Women today: … Have widespread access to the internet … Are active online … Have the right payment methods … Have time to spare … Are looking for entertainment and a platform to socialise and meet new people Interesting Facts – part 1

Components of female gambling Connect Share Create Play

It is all about the FUN - PLAY!

Its all about making your mark – CREATE!

It is all about members... Connect

Its all about interacting – SHARE!

Interesting Facts – Part 2 Maria customers (in Western Europe) : … Are very loyal … Have an average age of 36 … Tend to make one larger deposit … Have a slight preference to deposit on a Friday

Belgium Our Customers Average age of our players: Sign ups: 36yrs old (Women 38yrs, Men 33yrs) Gaming is just starting to grow – massive growth in gaming sites Moneytainment has been led by traditional products such as Lotto and scratch cards

Competitors

What we have done up till now

Media Presence De Telegraaf 18.03.09

Questions?

Linda Niskanen Marketing Manager Maria Bingo Western Europe Wimbledon Bridge House, 1 Hartfield Road, London, SW19 3RU, England Mobile phone +44 (0) 79 200 60 192 [email_address]