Making money with social media
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Making money with social media

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My slides for my keynote at Sanoma's MediaParade.nl in Hoofddorp.

My slides for my keynote at Sanoma's MediaParade.nl in Hoofddorp.

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  • You can make money from Social Media easily when you have the insider tips and tricks. Check out www.make-money-using-facebook.com for a headstart. You're Welcome ;)
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Making money with social media Presentation Transcript

  • 1. How can The Conversity Model help youmake money with social media? Clo Willaerts (@bnox) mediaparade.nl, 18 April 2012
  • 2. Deze sessie is georganiseerd door:Hét young professional platform binnen Sanoma Media. Meld je aan viawww.sanomax.nl.
  • 3. Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Spectrum (NL)• Lannoo Campus (BE)• Amazon.com/co.uk
  • 4. If Facebook were a country...
  • 5. Social Medias Hype Cycle
  • 6. Technology trigger: shiny new objects
  • 7. Inflated Expectations
  • 8. Network effect
  • 9. Reality Check http://www.flickr.com/photos/obeyken/4869449359/
  • 10. Disillusionment:Most Engaged Page
  • 11. Disillusionment:Biggest Twitter Audience
  • 12. Disillusionment:Most watched YouTube movie
  • 13. Disillusionment:time spent on site
  • 14. Disillusionment:time spent on site
  • 15. Enlightment Investment: time money resources
  • 16. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 17. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 18. Social media: Netherlands https://www.google.com/adplanner/
  • 19. YouTube: TrendsDashboard http://www.youtube.com/trendsdashboard
  • 20. Facebook: fake an ad
  • 21. Facebook: spy on competition
  • 22. Facebook: SocialBakers
  • 23. Twitter: industry
  • 24. Casual monitoring by e-mailGoogle AlertsNews.MeSummify.comNutshellMail.comHyperalerts.no
  • 25. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 26. T-shirt brands
  • 27. Social objectsCase: Pantene Aqua Light
  • 28. Tactic: Friendly ExpertCase: Life at Ernst & Young
  • 29. Tactic: Testimonial Case: FITagency
  • 30. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 31. Social Proof
  • 32. Social proof:event RSVP
  • 33. Tactic: Fan eventCase: BMW Fan Day
  • 34. Coupons/sampling: birthdays
  • 35. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 36. Co-creationCase: Libelle Panel
  • 37. Social CRM
  • 38. Final tips1) be findable2) be likeable3) be shareable
  • 39. conversity.be/blog
  • 40. Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox