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Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
Making money with social media
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Making money with social media

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My slides for my keynote at Sanoma's MediaParade.nl in Hoofddorp.

My slides for my keynote at Sanoma's MediaParade.nl in Hoofddorp.

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  • You can make money from Social Media easily when you have the insider tips and tricks. Check out www.make-money-using-facebook.com for a headstart. You're Welcome ;)
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Transcript

  • 1. How can The Conversity Model help youmake money with social media? Clo Willaerts (@bnox) mediaparade.nl, 18 April 2012
  • 2. Deze sessie is georganiseerd door:Hét young professional platform binnen Sanoma Media. Meld je aan viawww.sanomax.nl.
  • 3. Business bookVersions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Spectrum (NL)• Lannoo Campus (BE)• Amazon.com/co.uk
  • 4. If Facebook were a country...
  • 5. Social Medias Hype Cycle
  • 6. Technology trigger: shiny new objects
  • 7. Inflated Expectations
  • 8. Network effect
  • 9. Reality Check http://www.flickr.com/photos/obeyken/4869449359/
  • 10. Disillusionment:Most Engaged Page
  • 11. Disillusionment:Biggest Twitter Audience
  • 12. Disillusionment:Most watched YouTube movie
  • 13. Disillusionment:time spent on site
  • 14. Disillusionment:time spent on site
  • 15. Enlightment Investment: time money resources
  • 16. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 17. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 18. Social media: Netherlands https://www.google.com/adplanner/
  • 19. YouTube: TrendsDashboard http://www.youtube.com/trendsdashboard
  • 20. Facebook: fake an ad
  • 21. Facebook: spy on competition
  • 22. Facebook: SocialBakers
  • 23. Twitter: industry
  • 24. Casual monitoring by e-mailGoogle AlertsNews.MeSummify.comNutshellMail.comHyperalerts.no
  • 25. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 26. T-shirt brands
  • 27. Social objectsCase: Pantene Aqua Light
  • 28. Tactic: Friendly ExpertCase: Life at Ernst & Young
  • 29. Tactic: Testimonial Case: FITagency
  • 30. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 31. Social Proof
  • 32. Social proof:event RSVP
  • 33. Tactic: Fan eventCase: BMW Fan Day
  • 34. Coupons/sampling: birthdays
  • 35. OBSERVATIONCONVERSATIONCONVERSIONINNOVATION
  • 36. Co-creationCase: Libelle Panel
  • 37. Social CRM
  • 38. Final tips1) be findable2) be likeable3) be shareable
  • 39. conversity.be/blog
  • 40. Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox

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