Information overload, or filter failure?

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Information overload, or filter failure?

  1. 1. Information overload or filter failure? Clo Willaerts (@bnox) FIBEP, 13/10/2011 http://www.flickr.com/photos/franzlife/
  2. 2. About.me/clo
  3. 3. The information superhighway
  4. 4. Wikipedia: I know everything
  5. 5. Google: I find everything
  6. 6. YouTube: I show everything
  7. 7. Facebook: I know everybody
  8. 8. Twitter: I know whatshappening... as we speak
  9. 9. Future trend: Big Data Extreme Information Processing Management
  10. 10. The result? Information Overload“One of the effects of living with electronic information is that we live habitually in a state of information overload. There’s always more than you can cope.”Marshall McLuhan, 1967
  11. 11. Clay Shirky: Filter Failure
  12. 12. Filter Failure: solutions• Radical - Luddites• Algorhythm - Google Search• Human filter - network curators• Friend filters - social graph• Trusted filters - editorial
  13. 13. Radical - Luddites Just turn off your pc. The real problem is: 1. life in a crowded digital world (= your outer world) 2. finding a space apart for the mind. (= your inner world)
  14. 14. Algorhythm - Google Search
  15. 15. Algorhythm – monitoring services
  16. 16. Human filters - CuratorsCurator:“A person who manages, administers or organizes a collection, either independently or employed by a museum, library, archive or zoo.”(Wiktionary)
  17. 17. Sharers“Power comes from sharing information, not hoarding it. The Web is also a gift economy. To gain influence and status, you have to give away your expertise and content. And you must do it quickly; if you don’t, someone else will beat you to the punch—and garner the credit that might have been yours.”Gary Hamel, September 2010 blog post on managementexchange.com
  18. 18. Human filters • filter out the noise from all the consumer media and mainstream media, and • present to you only the most interesting bits.
  19. 19. Friend filters - social graph
  20. 20. How can businesses add value? Tactics:  Trusted Filter  Friendly expert  Storytelling  Passionate pro
  21. 21. Trusted filter - editorial• curate relevant market & trend information• key concept = trust – integrity, reliability in transactions – commitment – allows people “to deal with complexities that would require unrealistic effort in rational reasoning”. [Wikipedia]
  22. 22. Challenges• capture• storage• search• sharing• analytics• visualizing
  23. 23. Opportunities:spot (business) trends
  24. 24. Opportunities:delivery delight
  25. 25. Thank you very much!Clo.willaerts@sanomamedia.be Http://www.conversity.be/blog

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