Impact of social media on corporate communications
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Impact of social media on corporate communications

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Congres Corporate Communicatie & Social Media - 28 April 2011 Communicatieloft, Gent.

Congres Corporate Communicatie & Social Media - 28 April 2011 Communicatieloft, Gent.
http://congrescorporatecommunicatie.be

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Impact of social media on corporate communications Impact of social media on corporate communications Presentation Transcript

  • Impact of social media on corporate communications Clo Willaerts (@bnox)Congres Corporate Communicatie, 26 April 2011
  • Versions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  • What social media isnt
  • Not a hype
  • Not a buzz machine
  • Not a mailing list
  • Not a tool
  • Not a free lunch
  • Social media isa new kind of mass media
  • The challenge?To develop great messages and then reach out to people, while giving them an incentive to pass it on
  • More challenges...
  • company-centric processcustomer-centric process
  • specific departments everyone
  • defined channelscustomer-driven dynamic channels
  • set business hourscustomer-set hours
  • Ask yourself these 4 questions1. Where are my customers?2. Where am I most comfortable?3. How can I link this to my objectives?4. Whats the impact on our business?
  • Where are my customers?
  • Where am I most comfortable?
  • How can I link this to my objectives?
  • Whats the impact on our business?
  • Want to know more?http://www.conversity.be/blog/http://www.slideshare.net/bnox@bnoxc.willaerts@sanoma-magazines.be