• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Impact of social media on corporate communications
 

Impact of social media on corporate communications

on

  • 4,209 views

Congres Corporate Communicatie & Social Media - 28 April 2011 Communicatieloft, Gent.

Congres Corporate Communicatie & Social Media - 28 April 2011 Communicatieloft, Gent.
http://congrescorporatecommunicatie.be

Statistics

Views

Total Views
4,209
Views on SlideShare
3,887
Embed Views
322

Actions

Likes
2
Downloads
59
Comments
0

15 Embeds 322

http://www.marketinginnovatie.org 188
http://www.olafmolenaar.com 59
http://socialmedianederland.com 40
http://www.socialmediavoorbedrijven.com 12
http://www.socialmedia-strategie.info 7
http://www.socialmediaadvies.com 5
http://www.workshopsocialmedia.net 3
http://www.socialmediaopleiding.com 1
http://twitter.com 1
http://posterous.com 1
http://retailomania.blogspot.com 1
http://www.google.nl 1
http://www.socialmediaspreker.com 1
http://retailomania.blogspot.se 1
http://retailomania.blogspot.de 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Impact of social media on corporate communications Impact of social media on corporate communications Presentation Transcript

    • Impact of social media on corporate communications Clo Willaerts (@bnox)Congres Corporate Communicatie, 26 April 2011
    • Versions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
    • What social media isnt
    • Not a hype
    • Not a buzz machine
    • Not a mailing list
    • Not a tool
    • Not a free lunch
    • Social media isa new kind of mass media
    • The challenge?To develop great messages and then reach out to people, while giving them an incentive to pass it on
    • More challenges...
    • company-centric processcustomer-centric process
    • specific departments everyone
    • defined channelscustomer-driven dynamic channels
    • set business hourscustomer-set hours
    • Ask yourself these 4 questions1. Where are my customers?2. Where am I most comfortable?3. How can I link this to my objectives?4. Whats the impact on our business?
    • Where are my customers?
    • Where am I most comfortable?
    • How can I link this to my objectives?
    • Whats the impact on our business?
    • Want to know more?http://www.conversity.be/blog/http://www.slideshare.net/bnox@bnoxc.willaerts@sanoma-magazines.be