Impact of social media on corporate communications

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Congres Corporate Communicatie & Social Media - 28 April 2011 Communicatieloft, Gent.
http://congrescorporatecommunicatie.be

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Impact of social media on corporate communications

  1. 1. Impact of social media on corporate communications Clo Willaerts (@bnox)Congres Corporate Communicatie, 26 April 2011
  2. 2. Versions:• The Conversity Model Het Conversity Model• ePub, KindlePublishers:• Lannoo Campus (BE)• Spectrum (NL)• Amazon.com/co.uk
  3. 3. What social media isnt
  4. 4. Not a hype
  5. 5. Not a buzz machine
  6. 6. Not a mailing list
  7. 7. Not a tool
  8. 8. Not a free lunch
  9. 9. Social media isa new kind of mass media
  10. 10. The challenge?To develop great messages and then reach out to people, while giving them an incentive to pass it on
  11. 11. More challenges...
  12. 12. company-centric processcustomer-centric process
  13. 13. specific departments everyone
  14. 14. defined channelscustomer-driven dynamic channels
  15. 15. set business hourscustomer-set hours
  16. 16. Ask yourself these 4 questions1. Where are my customers?2. Where am I most comfortable?3. How can I link this to my objectives?4. Whats the impact on our business?
  17. 17. Where are my customers?
  18. 18. Where am I most comfortable?
  19. 19. How can I link this to my objectives?
  20. 20. Whats the impact on our business?
  21. 21. Want to know more?http://www.conversity.be/blog/http://www.slideshare.net/bnox@bnoxc.willaerts@sanoma-magazines.be
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