Iab think big_social_media_battle

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Iab think big_social_media_battle

  1. 1. Social media battle! Clo Willaerts Sanoma Magazines Steven Van Belleghem InSites Consulting
  2. 2. Clo Willaerts & Steven Van Belleghem @bnox @Steven_Insites
  3. 3. Use of fishing metaphors in marketing @jesus                   #BlueOcean                   @jowyang
  4. 4. May 6th, 2010: Think Big
  5. 5. The battle: some rules
  6. 6. We are (not) allowed to dive!?
  7. 7. Internal? External?
  8. 8. Ocean or Aquarium?
  9. 9. Open/Protected?
  10. 10. Who can feed the fish? All of us? The happy few?
  11. 11. Troll attention?
  12. 12. Positive or negative?
  13. 13. Special fish? All fish?
  14. 14. Incident or structural?
  15. 15. Reach versus value
  16. 16. When you go diving…
  17. 17. To conclude: The don’ts <ul><li>Campaign </li></ul><ul><li>Race </li></ul><ul><li>Animal abuse </li></ul>
  18. 18. To conclude: The do's <ul><li>Rig </li></ul><ul><li>CCO </li></ul><ul><li>Fish or die </li></ul>
  19. 19. Thank you! Clo Willaerts @bnox Steven Van Belleghem @Steven_insites

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