12 years of surfing the waves

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Guest lecture at Katholieke Hogeschool Mechelen in the series "Online media and marketing".

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  • 12 years of surfing the waves

    1. 1. 12 years of surfing the waves seminar “Online media & marketing” 29 mei 2008 KHM – 3COM & 3JOU Clo Willaerts Title
    2. 2. Sanoma Magazines Belgium
    3. 3. Sanoma Magazines Belgium
    4. 4. Bnox.be
    5. 6. Wayback machine
    6. 7. 1991-1993 Trojan Room Coffee Pot The webcam was created to help people working in other parts of the building avoid pointless trips to the coffee room by providing, on the user's desktop computer, a live 128x128 grayscale picture of the state of the coffee pot. http://en.wikipedia.org/wiki/Trojan_room_coffee_pot
    7. 8. The internet of things <ul><li>Violet has devised a simple, two-step strategy for the construction of an Internet of objects : </li></ul><ul><li>connect the Rabbits. </li></ul><ul><li>connect everything else. </li></ul><ul><li>http://www.violet.net/ </li></ul>
    8. 9. 1993: “On the internet, nobody knows you’re a dog”
    9. 10. Facebook
    10. 11. Facebook
    11. 12. Cool wand!
    12. 13. 1994 Geocities webhosting
    13. 15. 1995: Internet memes <ul><li>Gore Verbinski creates “Frogs”, and advertising for Budweiser </li></ul><ul><li>offered in 1996 as a free download from Budweiser.com, the Bud Frogs Screen Saver was an instant hit </li></ul><ul><li>Later: Wazzup! </li></ul><ul><li>Parodies, pranks and hoaxes </li></ul><ul><li>Timeline of Internet Memes: </li></ul><ul><li>http://www.dipity.com/user/tatercakes/timeline/Internet_Memes </li></ul>
    14. 16. Internet stars <ul><li>Chris Crocker </li></ul><ul><li>Matt Harding </li></ul><ul><li>Mahir Çağrı </li></ul><ul><li>Randy Constan </li></ul><ul><li>Gary Brolsma </li></ul><ul><li>http://en.wikipedia.org/wiki/List_of_Internet_phenomena </li></ul><ul><li>Web video as social currency </li></ul>
    15. 17. Andy Warhol, 1968 <ul><li>In the future, everyone will be world-famous for 15 minutes </li></ul>
    16. 18. Andy Warhol, 1968 <ul><li>In the future 15 people will be famous </li></ul>
    17. 19. Andy Warhol, 1968 <ul><li>In 15 minutes everybody will be famous </li></ul>
    18. 20. <ul><li>M arkets are conversations and the Internet is a facilitator of one of the grandest, most global of those conversations. </li></ul><ul><li>“ Their members communicate in language that is natural, open, honest, direct, funny and often shocking . Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked .” </li></ul><ul><li>The Cluetrain Manifesto </li></ul><ul><li>http://www. cluetrain .com/ </li></ul>1999: Markets are conversations
    19. 21. Google Hot Trends
    20. 22. Viral Video Chart
    21. 23. Bloglines Image Wall
    22. 24. Wefeelfine.org
    23. 25. Twitter Public Timeline
    24. 26. 2001: wikis <ul><li>1995: Ward Cunningham creates The Portland Pattern Repository, the first ever Wiki http://c2.com/ppr </li></ul><ul><li>It’s baseline: People, Projects and Patterns </li></ul><ul><li>http://wikipedia.org </li></ul><ul><li>2001: a &quot;copyleft&quot; encyclopedia that is collaboratively developed using wiki software </li></ul><ul><ul><li>content is created by its users </li></ul></ul><ul><ul><li>pages are always subject to editing, so no article is ever finished </li></ul></ul>
    25. 27. User Generated Content: the one percent rule Video generation (uploading) Video distribution 10% 61% 85% Video consumption
    26. 29. 2002: Six degrees of separation The Small World Project is an online experiment to test the idea that two people in the world can be connected via “ six degrees of separation ” http:// smallworld.columbia.edu /
    27. 30. Growth of social networks
    28. 31. 2004: the wisdom of the crowds <ul><li>James Surowiecki : “the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group.” </li></ul><ul><li>Digg: paid diggers, bury brigade </li></ul>
    29. 32. http://headrush.typepad.com/creating_passionate_users/2007/week1/index.html
    30. 33. 2003 Rise of the raging blogger
    31. 34. 2003 Rise of the raging blogger
    32. 35. Classic horror story #1: Dell Hell
    33. 36. Classic horror story #2: Kryptonite
    34. 38. 2004 Citizen journalism
    35. 39. Transparency terror
    36. 40. 2006 Second Life
    37. 41. Earth as a metaphor for browsing
    38. 42. Internet as an archive
    39. 43. Thank you <ul><li>Clo Willaerts - C. [email_address] .be </li></ul><ul><li>http : //www . bnox . be </li></ul><ul><li>http : //www . twitter . com/bnox </li></ul><ul><li>http : //www . brusselsgirlgeekdinner . be </li></ul><ul><li>http : //www . loslopendenwild . be </li></ul><ul><li>http : //www .last. fm/CloWillaerts/ </li></ul><ul><li>http : //www . linkedin . com/in/CloWillaerts/ </li></ul>

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