12 years of surfing the waves

12 years of surfing the waves seminar “Online media & marketing” 29 mei 2008 KHM – 3COM & 3JOU Clo Willaerts Title

Sanoma Magazines Belgium

Bnox.be

Wayback machine

1991-1993 Trojan Room Coffee Pot The webcam was created to help people working in other parts of the building avoid pointless trips to the coffee room by providing, on the user's desktop computer, a live 128x128 grayscale picture of the state of the coffee pot. http://en.wikipedia.org/wiki/Trojan_room_coffee_pot

The internet of things

Violet has devised a simple, two-step strategy for the construction of an Internet of objects :

connect the Rabbits.

connect everything else.

http://www.violet.net/

1993: “On the internet, nobody knows you’re a dog”

Facebook

Cool wand!

1994 Geocities webhosting

1995: Internet memes

Gore Verbinski creates “Frogs”, and advertising for Budweiser

offered in 1996 as a free download from Budweiser.com, the Bud Frogs Screen Saver was an instant hit

Later: Wazzup!

Parodies, pranks and hoaxes

Timeline of Internet Memes:

http://www.dipity.com/user/tatercakes/timeline/Internet_Memes

Internet stars

Chris Crocker

Matt Harding

Mahir Çağrı

Randy Constan

Gary Brolsma

http://en.wikipedia.org/wiki/List_of_Internet_phenomena

Web video as social currency

Andy Warhol, 1968

In the future, everyone will be world-famous for 15 minutes

Andy Warhol, 1968

In the future 15 people will be famous

Andy Warhol, 1968

In 15 minutes everybody will be famous

M arkets are conversations and the Internet is a facilitator of one of the grandest, most global of those conversations.

“ Their members communicate in language that is natural, open, honest, direct, funny and often shocking . Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked .”

The Cluetrain Manifesto

http://www. cluetrain .com/

1999: Markets are conversations

Google Hot Trends

Viral Video Chart

Bloglines Image Wall

Wefeelfine.org

Twitter Public Timeline

2001: wikis

1995: Ward Cunningham creates The Portland Pattern Repository, the first ever Wiki http://c2.com/ppr

It’s baseline: People, Projects and Patterns

http://wikipedia.org

2001: a "copyleft" encyclopedia that is collaboratively developed using wiki software

content is created by its users

pages are always subject to editing, so no article is ever finished

User Generated Content: the one percent rule Video generation (uploading) Video distribution 10% 61% 85% Video consumption

2002: Six degrees of separation The Small World Project is an online experiment to test the idea that two people in the world can be connected via “ six degrees of separation ” http:// smallworld.columbia.edu /

Growth of social networks

2004: the wisdom of the crowds

James Surowiecki : “the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group.”